• Transform magazine
  • May 14, 2024

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Articles

JWDK designs ‘tasty’ new brand for a good cause

TT 13 April CFFC

Branding agency JWDK worked with Chifan for Charity, a platform that organises the most popular charity events of the year in China, to design a brand refresh that would add more depth and flexibility to its applicati...

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London Marathon refreshes brand identity

LME Brand Book 1024X556 C

London Marathon Events (LME), the organiser of thirteen mass participation events each year, has worked with the Manchester division of international digital agency Dept to launch a fresh look for the London Marathon...

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Genius Sports reveals new brand identity ahead of NYSE listing

TT 13 April Genius

Ahead of the NYSE listing, Genius Sports Group, the official data and commercial partner that connects sports, betting and media, revealed that the business’ full portfolio of solutions will exist under a single brand...

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Greenspace creates new ‘forward-thinking’ property brand

Lifestory Case Study 1920X1080 2.06

Urban developer Anthology and later living brands Renaissance and Pegasus have united under one new umbrella brand, Lifestory, in a ‘forward-thinking’ branding project by UK-based creative agency Greenspace. All three...

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Hulsbosch creates name and brand identity for Australia’s new industry superannuation fund

TT 13 April Spirit Super

Design and branding agency Hulsbosch has created a name, logo and visual identity for Australia’s new national industry superannuation fund, Spirit Super, born out of the merger of MTAA Super and Tasplan....

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‘Futura’ revealed as official emblem of Olympic and Paralympic Winter Games Milano Cortina 2026

Milano Cortina - Futura

Following a public vote held between 7 and 25 March, where over 871,00 votes were cast from 169 countries across the world, the ‘Futura’ emblem was chosen by 75% of people to represent the Olympic and Paralympic Winte...

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Hulu appoints DixonBaxi to create a new, unified brand experience

00001 Dixonbaxi Hulu 2021

Creative agency DixonBaxi worked with U.S streaming platform Hulu to create a new brand design that unifies the Hulu experience with a brand system born from the origins of its name, One Hulu....

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Postcard from Sydney

Postcard from Sydney

Rowena Curlewis, CEO of drinks branding specialists Denomination, speaks to Transform magazine about what makes branding in Syndey distinctive, how design in Australia, particularly in the drinks industry, differs fro...

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Inter football club rebrands crest to ‘Internazionale Milano’

TT 06 April Inter

Milan’s football club, Inter, worked with Munich-based graphic design studio Bureau Borsche to develop a new, innovative and minimalist logo that would appeal to younger generations. The new crest focuses on the two...

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Transform Tuesday: 6 April

TT Website 6 April

Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

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