Sholto Lindsay-Smith, director of strategic brand consultancy Industry, weighs the options of whether or not brand consolidation is a good brand strategy, coming to the conclusion that it usually makes economic sense,...
Articles
New young installation stimulates the British public to think differently about their meat-eating habits
‘Meat Your Persona,’ created by public engagement consultancy The Liminal Space and funded by Wellcom, is a touring installation designed to get the UK talking about eating meat, its environmental impact, and how much...
Organic launches new website and rebrand for Stop Cyberbullying Day 2021
Exeter-based digital agency Organic has developed a new website and brand identity for Stop Cyberbullying Day, an annual event founded and coordinated by The Cybersmile Foundation, an anti-cyberbullying non-profit....
From 1980’s London & Paris to present day Kolkata: A typographic journey
Paul Docherty, design director at international branding and design agency Skyne, writes about his journey across the world discovering typography's different facets. From Paris in 1980 to London to Toronto, Bahra...
BrandOpus develops a reinvigorated identity for British soft drink producer
British soft drink producer Britvic worked with global creative agency BrandOpus to unveil a refreshed identity for its natural energy drink brand Purdey’s. The revamp of the classic brand aims to grow Purdey's to...
Clarkmcdowall rebrands pet care brand
Natural pet food brand Nutro worked with New York City-based design agency Clarkmcdowall to create a new brand identity that would allow it to make the leap from speciality pet food to mass market and communicate to a...
Five minutes with Annie Yang
Annie Yang, senior designer at the New York office of branding agency Conran Design Group, speaks to Transform magazine about the advise she would give emerging talents wanting to break into the design world, the ways...
Williams Murray Hamm develops new Midleton Craft Collection brand for Irish Distillers
Midleton Distillery, home to the number one selling Irish whiskey across the world as well as other six premium whiskey brands, worked with London-based brand agency Williams Murray Hamm (WMH) to create a new brand id...
Atnahs rebrands to Pharmanovia to support global strategic vision
Atnahs, a medicine specialist backed by investment firm Triton Partners, rebranded to Pharmanovia to support its strategic vision globally. The brand design was creat...
CIOB’s rebrands in positive shift for the future
The Chartered Institute of Building (CIOB), a global organisation that represents professionals working within the...