• Transform magazine
  • June 28, 2017

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Visual Identity

Bank repositions wealth management service to appeal to new generation

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Traditional companies, such as banks, can find it difficult to engage with younger consumers. SupremeGold is a wealth management service, delivered by Bank of East Asia (BEA), that targets the affluent customer. After 10 years in the marke...

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An all natural brand

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The Edyn brand is characterised by a collaboration between technology and the environment. A soil scientist created an innovative piece of technology that uses sensors to create the perfect environment for plants. Fuseproject, a design and...

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HFMA rebrands to become the voice of the NHS

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The professional and membership body for those working in National Health Service (NHS) and private healthcare finance across the UK has developed a new brand and three-year strategy. At a time when public interest in the NHS is high, The...

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Liquor Control Board of Ontario’s contemporary new brand

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Canadian alcohol retailer’s emphasis on social alcohol consumption contributes to an attractive new brand. The LCBO (Liquor Control Board of Ontario) is a government enterprise and alcohol retailer serving consumers and licensed establishm...

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McDonald’s pushed to rethink its brand strategy

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McDonald’s has announced that it will undergo a year-and-a-half long rebrand in an attempt to boost sales by positioning itself as a desirable, as well as cheap, fast-food chain. Rather than change its logo or name, the company is looking...

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A delicious new brand

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A new range of single serving desserts has been launched with a brand strategy and identity created by Pearlfisherdesign agency. The dessert range, Just Enough of a (Very) Good Thing, required a visual identity that would reflect its uniqu...

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British bank’s rebrand signifies new priorities

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British bank, Aldermore, has updated its user-facing online platforms for increased clarity and accessibility. Aldermore is pushing its British heritage as a key aspect of the new brand. This is communicated through typically British image...

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Airbnb identifies itself as a home from home

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With its user-oriented rebrand Airbnb has unveiled a complete new visual identity that is accessible to its worldwide client base. The online accommodation listing and booking community yesterday launched its new brand across multiple chan...

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Typeface giant Monotype buys Font International

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Erik Spiekermann, the co-founder of FontShop, has designed typeface families that are used extensively by brands and publications worldwide. Monotype, a leading global provider of typefaces, has acquired The Berlin and San Francisco office...

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Domestic violence charity rebrands to be more inclusive

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More than 40% of domestic violence victims are male, a recent British Crime Survey claims. Despite two in five victims being male, men are widely underrepresented by local authorities, refuge providers and domestic abuse charities. The Ber...

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