• Transform magazine
  • September 23, 2019

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Visual Identity

Purpose brands Somerset House exhibition

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Somerset House’s Guy Bourdin exhibition, Guy Bourdin: Image maker, has improved its visibility with a visual identity created by Purpose branding agency. The brand will be implemented across all supporting material such as graphic design a...

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Cathay Pacific’s subtle modernisation

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The primary challenge of rebranding an airline is the extent of its reach. Airline brands must strike a balance between being intrinsically tied up with their home country’s national image while remaining accessible to their international...

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#TransformTuesday: 9 December

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. 1. Online learning and creative platform developed by Google, Squared, was r...

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Historic golf brand employs modern technology

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Rebranding an institution as iconic, and steeped in history, as The Open golf championship brings a great deal of responsibility. With this type of rebrand it can be difficult to achieve modernisation without upsetting the loyal fans that...

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Martini discovers its heritage through new identity

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Brands in the alcoholic drinks sector often accentuate their heritage and craftsmanship, and a recent revamp by Martini sees the vermouth retailer go back to its origins. The redesign is a simplification, reducing any shadows or highlights...

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#TransformTuesday: 2 December

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. 1. The Tusk Conservation Awards now has a memorable identity that represents...

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Bucharest branding agency expands internationally

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Branding agency, Storience, has revealed its first UK project, the rebrand of healthcare events companyActivate Event Management. The rebrand coincides with the opening of a new London office and the agency’s international expansion. Activ...

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#TransformTuesday: 25 November

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. 1. Pizza hut is one of the worlds largest pizza companies. Along with a new...

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#TransformTuesday: 18 November

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. 1. What was once an uninspired block sans wordmark for regional British cons...

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New brands for Ocado’s non-grocery digital stores

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Ocado, the largest online food retailer in the world, has created whole new brand strategies for its latest non-grocery digital stores. Online pet store, Fetch, and the recently revealed kitchen and dining store, Sizzle, were both created...

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