The impact of branding on the consumer is apparent – billboards and signage, construction placards, retail experiences, new product packaging, fresh restaurant interiors, updated digital experience – but the impact of...
Transform
Insights: The promise of an end to compromise
At the Transform Awards Europe 2018, the best in rebranding and brand development was celebrated. FutureBrand is one of this year's winners Health and wellness ha...
Peer perspectives: Beijing 2022
Olympic brands are notoriously challenging to get right and they can fall victim to longstanding visual clichés. With the unveiling of the Beijing 2022 Winter Olympics emblem, Gregg Finlay examines the approach,...
Insights: Rebranding a $2bn, global organisation in less than a year
At the Transform Awards Europe 2018, the best in rebranding and brand development was celebrated. NEX is one of this year's winners There we were, preparing 30th...
Opinion: How do brands measure the emotional value of design?
We are living in an age in which measurement is top of every marketer’s agenda. It’s no surprise that even in the design world, clients are becoming much more analytical about the value of rebranding. Whether it’s mea...
Insights: Creating the mental map
At the Transform Awards Europe 2018, the best in rebranding and brand development was celebrated. Whybrow is one of this year's winners Wayfinding (or ‘wayshowing...
Five minutes with Gareth Rutter
As brand and experience converge, what customers expect from brands is changing too. How can brands go beyond digital to add value and create a holistic experience? Gareth Rutter, creative director at Household Design...
Insights: Creating a premium wayfinding experience for Harrods
At the Transform Awards Europe 2018, the best in rebranding and brand development was celebrated. Endpoint is one of this year's winners How many department store...
Opinion: What impact do acquisitions have on brand architecture?
The rationale behind most high-profile acquisitions is usually evident – to bolster technological capabilities, integrate vertically or expand into new categories, among them. How do these acquisitions fit into a comp...
Insights: Every branding problem you can think of – in one client
Over the last two years, we’ve worked on just about any B2B branding problem you can have – with one client, in one field. The client was Zumtobel Group, one of the largest players in the global lighting industry....
