• Transform magazine
  • June 20, 2019

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A rock and a hard place

The Rock of Gibraltar stands at a mighty and auspicious precipice. It overlooks three countries, two continents, one of the most important bodies of water in the history of the world and the place in which the Atlantic Ocean...

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New strategy for comms research

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A communications and marketing acquisition strives to deliver integrated brand development strategy. Global brand, media and communications research company, Millward Brown, has acquired EffectiveBrands, a marketing strategy consultancy. T...

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Cannes Lions Grand Prix for Norwegian rebrand

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The rebranding of the Bergen International Arts Festival is the Grand Prix winner in the design category in this year’s Cannes Lions Festival of Creativty. The winner of the Cannes Lions Grand Prix in the design section, presented at the a...

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PR Lions winning campaign

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The PR Lions Grand Prix award has been handed to The Scarecrow campaign for Chipotle. The campaign incorporates a video that demonstrates the power of social and digital content for creating powerful brand stories. The Scarecrow initiated...

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Ad agencies take lion’s share for Cannes Lions logos

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Cannes Lions, today (June 17) announced the shortlist of the Design Awards categories, with advertising agencies featuring heavily in the logo segments. This is the week in which comms creatives and strategists head down to the French Rivi...

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Growing creative communications worldwide

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Cannes Lions, perhaps the biggest event in the communications calendar, runs all of this week with more categories than ever before. This year Cannes Lions received 37,400 entries from 97 different countries. The five countries with the hi...

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Staying afloat

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Every quarter we’ll ask brand experts from around the world to rebrand or reposition a historical organisation or event. This quarter, we look at the impact of the Titanic disaster on White Star Line’s brand credibility...

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The tiger awakens

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FMCG markets in Asia are diverse, colourful and engaging as they cater to experienced and new consumers alike. Packaging must thus be versatile and exciting across all sectors and countries. Maureen Byrne examines some of the...

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What’s your type?

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Typography can help define a brand and influence the way in which a company is perceived by its stakeholders. These three typography experts contribute their thoughts and experiences in designing, applying and implementing ty...

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Open Sesame!

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Once upon a time (in fact, only fifteen years ago towards the height of the west’s first dotcom boom), was the beginning of a modern-day fairy tale to rival 1001 Arabian Nights. Jack Ma, a school teacher from Hangzhou, near Shanghai, found...

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