Founders have an impact on their businesses beyond the bottom line. They can set the tone for corporate culture, inspire the vision for the future and create a public persona for the organisation. That had been the ca...
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WPP brand agency merger named as Superunion
In September 2017, Transform magazine reported on the surprise merger of five of advertising firm WPP’s leading brand agencies, including Brand Union, The Partners, Lambie-Nairn, Addison Group and VBAT. The supergroup...