• Transform magazine
  • June 16, 2019



Mexican chain Wahaca sports playful, new look


In the saturated market of casual dining, standing out is hard, especially when there are new brands popping up every day. For the UK’s Mexican street food restaurant chain Wahac...

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Giraffe goes global in restaurant rebrand


One time, going out to eat in the UK consisted largely of making do with pub grub or a passable version of a vaguely exotic cuisine. Migration, travelling and the rise of television chefs has accounted for more sophisticated...

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Catering to the cosmopolitan

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What is today recognised as pizza is widely regarded to have emerged during the 17th and 18th centuries, in the southern Italian city of Naples. Sold in the street by vendors, this early version of pizza was considered a pres...

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Raising the bar

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Integrated branding agency Ragged Edge has created a brand strategy and identity for new city venue, WE ARE BAR. Owned by bar and restaurant firm Kornicis Group Ltd, the venture aims to put its customers first by meeting the...

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‘Creative British flair’ for crab meat company’s rebrand


With an aim to target a market of more premium restaurants, the gourmet qualities of Oceanica Crab Meat’s product became the main focus of its recent rebrand....

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Creating authenticity


A new restaurant chain launched by British-based chef, Yotam Ottolenghi, has an accompanying visual identity that evokes an authentic Middle Eastern experience. The new identity...

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Opinion: @JohnnyTorrNesbi examines employer branding in the gulf region! How are Saudis keeping up? https://t.co/htgP1IAuF3
Hi @Tier1FXGlobal and Creatique, you've been featured in this week's #transformtuesday https://t.co/zftpG0nPTV https://t.co/ISJirACkng