Brands may engage with target consumers, but just how relevant are they to their employees? The employer brand strategy must demand the same attention as the consumer brand, says Helen Rosethorn, partner at Prophet...
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DixonBaxi and Prophet lead visual experience for Formula E
Since its inception in 2014, the Formula E championship remains one of the most compelling sports events on the calendar. At its core, the frenetic magnetism of dazzling electrotechnology strikes at the heart of sport...
Bank repositions wealth management service to appeal to new generation
Traditional companies, such as banks, can find it difficult to engage with younger consumers. SupremeGold is a wealth management service, delivered by Bank of East Asia (BEA), that targets the affluent customer. After 10 years in t...