• Transform magazine
  • May 08, 2024

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Articles

A new visual operating system for the House of Commons.

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It’s a time when the UK’s House of Commons needs to communicate its work in a better way, as the house’s difficulty to find common ground on Brexit generated criticism of representative democracy....

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Brands have more personality than politicians

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Seven weeks ago, on 18 April 2017, current Conservative prime minister of the UK, Theresa May, called a snap general election. The results will be clear by early morning on 9 June; the leader of the next UK government...

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Timeline: Presidential slogans

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After the January inauguration of US President Donald Trump, a look back at presidential campaigns explores the precision, creativity and knowledge of what voters want that comprise most successful slogans. How do can...

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The type writer: American presidential race

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Bruno Maag examines how the branding of the American presidential race inspires modernity, revolution and dread Barack Obama’s 2008 presidential campaign set a new st...

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