When Luis Suarez bit Giorgio Chiellini in a World Cup game last night, big brands turned to social media in an effort to join the global conversation. From McDonalds and Snickers, to Listerine and Trident, brands were quick to twee...
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The evolution of brand
“Is the brand dead?” That was the question up for discussion at a recent event in Soho. In a room packed full of communications and marketing professionals, three authors shared their perspective on the future of brand. The panel d...
Brand debate
A brand debate will take place this Thursday, 12 June, with marketing and branding experts and world-renowned authors. The event, ‘The death of ‘the brand’ as we know it?,’ will discuss what makes a brand, how brands succeed and...