Brand debate

A brand debate will take place this Thursday, 12 June, with marketing and branding experts and world-renowned authors.

The event, ‘The death of ‘the brand’ as we know it?,’ will discuss what makes a brand, how brands succeed and what happens when they fail.

World renowned authors, David Arkwright, Robert Mighall, John Grant and Andy Law, will bring their perspective on story to the discussion. Storytelling has always been one of the key elements in branding and rebranding. The debate will explore what happens when brand and storytelling part ways.

Further topics to be discussed include the growing influence of the internet and an analysis of ‘new world’ branding. The panel will ask, ‘What is the future of ‘the brand’ and what does this mean for those working behind the scenes?’

The debate is hosted by Dialogue, a global magazine for leaders and managers, and Careers Moves Group, an award-winning specialist recruitment group. The event will be held on Thursday evening in London.