• Transform magazine
  • September 23, 2017

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Articles

Rewind: BlackBerry

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BlackBerry was once the leader in smartphone technology. Its inability to adapt has left the brand on the brink of extinction. What do experts thing caused the demise of the once-loved BlackBerry?...

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Rewind: Oldsmobile

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Could a rebrand or brand development strategy have saved GM’s Oldsmobile automotive brand? How?...

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Adapting for mobile users

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thetrainline.com, the go-to website for train times, live information and tickets, has dropped the ‘the’ and the ‘.com’ from its brand name and overhauled its visual identity. Th...

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Azerbaijani mobile operator gets fruity rebrand

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Nar Mobile, Azerbaijan’s fastest growing mobile operator, has been rebranded Nar by the Landor brand consultancy. The word Nar means pomegranate in Azerbaijani and the fruit has inspired the overall identity. The new logo makes use of the...

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New brand and visual identity is exclusively mobile

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Zapp, a mobile payment app, has a new brand and visual identity that takes inspiration from that feeling that you get when something really works as it should. The creative team wanted to show that the app’s offering was unique. Branding a...

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@transformsays

Creative agency @D8_uk updates visual #identity for @BBCRadio4's flagship programme, Desert Island Discs:… https://t.co/1ltwpOhzfk
RT @brandunion: Brand Union helps @shippingics rebrand to create the future of shipping | @TransformSays https://t.co/i0Y9znTNBS https://t.…
Brand Union's #rebrand for International Chamber of Shipping (@shippingics) looks to future of shipping industry:… https://t.co/nEYQ8aPVOu