Articles

Once the darling of the telecommunications scene, and the stock market, Palm Inc. changed the world. It introduced the first mobile, digital planner/communications device. In the pre-smartphone age, Palm Pilots were f...

BlackBerry was once the leader in smartphone technology. Its inability to adapt has left the brand on the brink of extinction. What do experts thing caused the demise of the once-loved BlackBerry?...

Could a rebrand or brand development strategy have saved GM’s Oldsmobile automotive brand? How?...

thetrainline.com, the go-to website for train times, live information and tickets, has dropped the ‘the’ and the ‘.com’ from its brand name and overhauled its visual identity....

Nar Mobile, Azerbaijan’s fastest growing mobile operator, has been rebranded Nar by the Landor brand consultancy. The word Nar means pomegranate in Azerbaijani and the fruit has inspired the overall identity. The new logo makes use...

Zapp, a mobile payment app, has a new brand and visual identity that takes inspiration from that feeling that you get when something really works as it should. The creative team wanted to show that the app’s offering was unique. Br...