• Transform magazine
  • December 13, 2018



Timeline: FIFA World Cup

1986.png (1)

During the 2018 FIFA World Cup, an examination of the tournament’s previous designs revealed distinct visual eras in its history. From early surrealist and art deco posters to late-century minimalist logos and recent conceptua...

Read More

Timeline: Caterpillar


From the early days of heavy duty vehicles to becoming one of the world’s most trusted construction brands, Caterpillar has built its brand from dirt and metal, innovation and the colour yellow. How has its brand evolved along...

Read More

Timeline: Winter Olympics


In the Olympic Charter, the distinction for sports played during the Winter Games is that they must be “practised on snow or ice.” As the world prepares for the 2018 Winter Olympics to kick off in PyeongChang, South Korea, her...

Read More

Timeline: Penguin Random House

1991 Everyman library.jpg

Penguin Random House merged in 2013 to form one of the world’s largest publishing groups. Its combined logo transformed from that of a placeholder to a stylish wordmark in its own right. But both organisations have grown throu...

Read More

Norway's winter games

Screen Shot 2016-03-23 at 16.22.50.png

Mather & Co, a Cheshire-based design consultancy, has redesigned The Norwegian Olympic Museum. The new design celebrates the history of the Winter Olympics in the broader context of...

Read More

Timeline: KraftHeinz

1896-1930 Heinz.jpg

Though they are now two of the biggest food companies in the world, Kraft Foods (now Mondeléz) and Heinz both had humble, single-product origins. How did they build their empires and dominate international food retailing? What...

Read More

Timeline: NBCUniversal


NBCUniversal, once two separate studios, represents two strands of Hollywood’s development. Universal is a 103 year-old brand that lends its name to some of the biggest productions in history. NBC began life as a radio conglom...

Read More


.@Microsoft updates design of app icons, allowing users to focus on each application’s use and not its branding 👇… https://t.co/BoYw8aeNdp