• Transform magazine
  • January 20, 2019

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Articles

Enough is enough for new Virgin Active positioning

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Whether it’s mince pies or latkes, turkey or nut roast, the holiday season can be full of temptations to overindulge. It also means January is the biggest month of the year for fitness and gym brands, all seeking to capitalise...

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Bid brand leads Liverpool to secure World Artistic Gymnastics Championships

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Founded in 1903, the World Artistic Gymnastics Championships (AGWC) have celebrated the talent of over forty different countries. In 2022, Liverpool will host the AGWC for the first time in history....

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Brand differentiation in the fitness sector

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The growing offer of gyms, referred as the ‘gym boom,' was the result of new marketing strategies and motivated rebrands from already positioned gyms, in an attempt not to lose their customers - and gain new ones....

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