• Transform magazine
  • June 20, 2019



Enough is enough for new Virgin Active positioning


Whether it’s mince pies or latkes, turkey or nut roast, the holiday season can be full of temptations to overindulge. It also means January is the biggest month of the year for fitness and gym brands, all seeking to capitalis...

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Bid brand leads Liverpool to secure World Artistic Gymnastics Championships

Brand oath gymnastics2.gif

Founded in 1903, the World Artistic Gymnastics Championships (AGWC) have celebrated the talent of over forty different countries. In 2022, Liverpool will host the AGWC for the first time in history....

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Brand differentiation in the fitness sector


The growing offer of gyms, referred as the ‘gym boom,' was the result of new marketing strategies and motivated rebrands from already positioned gyms, in an attempt not to lose their customers - and gain new ones....

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Hey @firefox! It's been a while since you announced your new tail, but we did write an article about your fiery reb… https://t.co/b55zp8BHKf