• Transform magazine
  • October 14, 2019

Top

Articles

Diving into sensory experience

sensory experience.jpg

To create a more emotional connection with their stakeholders, brands are turning to sensorial, immersive experiences. How can companies take advantage of their stories and assets in order to enhance their brand experiences?...

Read More

Valley of vineyards

Wine-Trail-Wairarapa.jpg

Neighbour to Australia and comprised of two main islands in the southwestern Pacific Ocean, New Zealand’s sweeping mountains and beautiful beaches make it the dream destination for many aspiring travellers. A colourful histor...

Read More

Rewind: Oldsmobile

Oldsmobile car.jpg

Could a rebrand or brand development strategy have saved GM’s Oldsmobile automotive brand? How?...

Read More

Rewind: Woolworths

66-woolworths 60s.jpg

With a failing business model and competition from online retailers, was Woolworths a casualty of the digital age or an example of a mismanaged brand?...

Read More

Plain sailing at Lippincott

Rick-Wise-700x753.jpg

In the month following global brand agency Lippincott‘s acquisition of employee engagement firm Bonfire Communications, Andrew Thomas caught up with its global CEO, Rick Wise. In...

Read More

Transform Awards Europe announce 2014 winners

Transform_Award_2014.jpg

SIMON SMITH – 8 MAY 2014 Now in its fifth year, the Transform Awards is the industry’s definitive celebration of excellence in rebranding and brand repositioning. This year’s awards exemplified the maturity and success of the European crea...

Read More

Making Poplar popular

Transform-blog_Paper-Cup-700x395.jpg

SIMON SMITH – 8 MAY 2014 Are there any forgotten areas of London left? We didn’t think so either, that was until we got a call from Poplar HARCA. Situated between the shiny towers of Docklands, the Olympic site in Stratford and the East En...

Read More

@transformsays

Here’s our pick of the latest rebrands from chamber music to the world's first vagina museum. Get the low down here… https://t.co/2XcfKpooU9
The world's first @vagina_museum unveils bold brand identity created by @_Passport. See more here:… https://t.co/ABX9zQOq19