Celebrating its eighth year, the Transform Awards North America has officially opened for 2022 entries. The awards celebrates the transformative power of brand strategy, creativity and design throughout the region....
Articles
Loyalkaspar designs new identity for Magnolia Network’s debut on linear television
New York City-based brand design agency, loyalkaspar, was tasked with designing the new identity for the Magnolia Network, owned by US media company, Discovery Inc. Magnolia Network will make its debut on linear telev...
Transform magazine launches inaugural Transform’s Young Contenders MEA 2022
Transform magazine is proud to launch Transform’s Young Contenders MEA 2022, which recognise the young talents making an outstanding contribution to the creative industry in the region....
Factorial HR rebrands five years after launching
HR software company, Factorial HR, has unveiled a new brand identity for the first time since its inception five years ago. The brand refresh is complemented by the launch of Factorial Community, a new community forum...
A year in review: Transform's most read stories of 2021
A round-up of Transform's top stories and features in 2021. From McDonald's global packaging redesign and Mr Potato Head's gender neutral relaunch, to a 2019 throwback looking at the most used colour in Fo...
25 Years of Sonic Branding
Daniel M Jackson, partner at sonic branding agency, Sonicbrand, explores the changes he has witnessed in the last 25 years of sonic branding and what the future of the industry holds....
ROOK/NYC designs new packaging for Alicia’s Spice Co
Independent creative agency, ROOK/NYC, developed a new packaging design for Alicia’s Spice Co, a natural and gluten-free spice company that aims to celebrate healthy ingredients and simple cooking....
Singapore, NYC and London rank highest in City Business Brand barometer
Singapore, New York City and London rank highest in the Saffron City Brand Barometer 2021, which explores which cities have built the strongest brands to attract business and investors worldwide....
Audiobrain created brand theme for Premier Hockey Federation
New York-based sonic branding agency, Audiobrain, created the new brand theme and original broadcast package for the Premier Hockey Federation (PHF), which represents professional women’s hockey in North America....
People crave simpler brands, Siegel+Gale study reveals
Consumers crave simpler brands and are more willing to pay a premium for simpler experiences, the ninth edition of World’s Simplest Brands study, published by global brand strategy agency, Siegel+Gale, reveals....