Attempting to capture the spirit of early British grotesque typefaces with its playful terminals and lively curves, Touvlo was designed to be expressive. The typeface, considered suitable for comfortable reading and c...
Articles
Beware of the Dancing Bear
Principle Global’s brand strategy director, Adrian Pring, and managing director, Nicholas Griffin, believe everyone is looking to ‘digital’ as the way forward in brand experience. They see it as ‘an ingredient in the...
Ragged Edge rebrands nutrition programme Zoe ahead of UK rollout
A refreshed visual identity by the London-based branding agency aimed to create a brand which fundamentally changes how we think about food. Ragged Edge updated Zoe’s logo and created bespoke packaging in this global...
Karapincha receives ‘bold and sophisticated’ new brand identity
Designed by London-based creative agency Free The Birds, the Sri Lankan kitchen’s new brand identity and interior design sought to be aligned with expansion plans. The agency refreshed Karapincha’s logo design, create...
Why we are reconsidering the existence of our clients and their brands
Ash Phillips and Miro Laflaga, founders of Montreal-based strategic design agency Six Cinquième, discuss the important role agencies play in helping companies think differently about their existence beyond profit...
Transform Awards North America 2022 shortlist announced
Transform magazine is proud its award programme is set to celebrate the transformative power of rebranding and brand development in the North America region for the eighth consecutive year....
BritCham Shanghai launches Best Emerging Talent Festival 2022
The Best Emerging Talent (BET) Festival seeks to celebrate emerging Chinese talent from the UK’s very best advertising, art and design courses, including from Loughborough University and The University of Edinburgh. H...
OLG partners with Creamery X to give Ontarians a taste of the millionaire life
Ontario Lottery and Gaming Corporation and LOTTO MAX’s limited-edition partnership with Toronto-based artisanal ice cream company, Creamery X, saw the creation of four unusual types of ice cream, each coming with a sc...
Pearlfisher refreshes Saudi-based confectionary brand Gandour
The agency’s redesign of Gandour’s design assets and touchpoints sought to bring a fresh face to the historic Middle Eastern brand by becoming more consumer facing. Pearlfisher’s work involved the evolution of the bra...
The death of equity: disposable branding
Gregg Lipman is the managing partner at New York-based CBX. He discusses here the use of the word ‘equity’ in the branding world and describes how his agency simplifies the concept....