Articles

After delving into the idea of brand personas, creative director at DRPG Ryan Phillips explores the question 'can, and should, brands deliberately change their corporate personalities?'...

Mark Caddle, partner at Withers & Rogers, writes about what the postponement of the Tokyo 2020 Olympics means for brands who are seeking new trade marks. Followin...

Here is this week's selection of rebrands from around the world, from fuel networks to data analytics to life care organisations. For more from #TransformTuesday, follow @Transformsays on Twitter....

Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....

Quality rebrands and brand developments can be found in every city, region and country. Transform is committed to recognising this brand transformation all over the world, and it is proud to announce another year of T...

William Morgan-Harrold, creative and brand development director at Jones and Palmer, writes about the principles brands must achieve to not only survive but thrive through hardship....

Founder of boutique type foundry Fontsmith co-designed an app for creating typographic messages that uses typefaces from the Fontsmith Library. At a time when most of communication is happening on screen, Wordilly ser...

The Design Business Association Design Effectiveness Awards ceremony, which recognise and celebrate the influence of design on the success of a project or business, was held live on Zoom today for the first time ever....

Karen Almeida, head of stakeholder communications at Conran Design Group, writes about how businesses and their brands can demonstrate their credentials for accelerating change and how to convince their stakeholders t...

Dr. Federica Carlotto, luxury insight specialist, explores the ways in which luxury brands have responded to the Covid-19 pandemic with a renewed sense of empathy and focus on humanness, taking initiatives ranging fro...