Articles

Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....

While most brands seek to be more empathic to social change and global issues, many have struggled to respond effectively to recent events like Covid-19 and Black Lives Matter, new research shows....

The recent Gartner CMO survey put brand strategy back on top of marketers' agendas. But, as Richard Monturo founder and chief strategist of Monturo Marketing discovered, it’s still a little too soon to be celebrat...

Transform magazine speaks with creative director of creative agency SpecialGuest Lake Buckley about the opportunities and challenges young people face in the design space, and what it means to be a young woman making...

Bringing together design thinking, business leadership and technological acumen to create solutions to insurmountable problems, London-based creative studio Made Thought is focusing on responsibility and ethics in a c...

Here is this week's selection of rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....

Creating businesses that stand the test of time is about bringing consumers on a journey with you. David Campbell, founding CEO of Virgin Radio and The O2, explains why you need a brand strategy that’s agile enough to...

FutureBrand Index 2020, the first study into the perception of global brands since lockdown commissioned by global brand consultancy FutureBrand, reveals it is now necessary for brands to put the needs of their staff...

For businesses operating through the pandemic, space design and safety are key priorities. One company has designed a system that enables intelligent wayfinding. Imag...