• Transform magazine
  • April 27, 2017

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Crafting an employer brand

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Employees are the heart of any business. To maintain a positive working culture, a good external reputation and clear lines of communications throughout the business requires a collaborative effort between leadership, communicators, brand managers, HR people and others.

Effectively outlining a strategy for a company’s employer brand will help these stakeholders achieve their goals for employees, potential employees and corporate alumni.

Transform's sister title, Communicate magazine, along with brand consultancy Emperor, is examining the employer brand management process. The survey, open to in-house communications professionals, asks the most relevant questions about employer brand management, including: ‘Is employer brand management viewed as a strategic consideration by your CEO and/or leadership team?’ and ‘Do investors understand the value of human capital?’

To have your say and contribute to a future article in Communicate magazine, please take our short, 10-minute survey here. The results will outline what best practice is in employer brand management and what the industry is still working to change from the inside.

Survey respondents also have the chance to win £150 in Selfridges vouchers.

Click here to take the survey.