Victoria Pullen, consultant and copywriter at Paris-based branding and word design agency, JoosNabhan, explores how national anthems sung by fans during sport matches crystallise a sense of shared national unity and...
Opinion
Words to play by: How national anthems in sport express identity and strengthen place branding
What’s the Meta with you?
Tom Robinson, global chief strategy officer at brand agency Superunion uses Facebook's rebrand to Meta as a springboard to explore the significance of rebranding as a moment of change....
Are all brands entertainment brands now or do they still have something to learn?
Scott Lakso, executive producer at branding agency loyalkaspar, writes how all brands, whether financial or medical, have a lot to learn from entertainment brands. The most important lesson brands can learn from enter...
Gram Glam: Food brands don’t need to reinvent the wheel to have impact on Instagram
Thomas Herman, co-founder and marketing director of creative agency, Path, explores how to construct a food brand that is as good for eyes as it is for appetite through a visually-led and coded strategy that creates d...
Inclusive design must be the rule, not the exception
Natalie Harney, senior consultant at digital and data agency, Engine Transformation, explores how to navigate the routes to achieve inclusive design, including depth discovery and concept designs to create a map of ch...
Transforming an established brand into a future-focused force
Leveraging on his experience reinvigorating B2B brands, Paul Stoddart, CMO of software corporation Epicor, shares three top tips on how to drive successful brand transformation....
Is eco-labelling the solution to greenwashing?
With a new labelling system coming into play that allows shoppers to measure environmental impact of what they eat, Nick Vaus, partner and creative director at Free The Birds. , unpacks how the new system might affect...
Branding for the brave new world of English wine
Richard Village, strategy director of brand consultancy Smith&+Village, argues that the brand identities of English wines should strive to be rebellious, creative and distinctively English rather than follow the t...
Digital health ecosystems: the new golden opportunity for brands
As the health and wellness market becomes saturated with apps, devices, wearables and trackers, global branding agency Tom Wrigley, digital and social communications strategy director at global brand design agency, 1H...
Purpose is more than a statement; it’s an action plan
MaryLee Sachs, US CEO of global consultancy, Brandpie, writes about the importance of purpose. She argues that when leaders view purpose as the defining context for their organisation’s action in the world, they can n...
- Opinion
