• Transform magazine
  • April 15, 2026

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Pooch & Mutt rebrand barks up the right tree

Pooch & Mutt Logo

The UK pet care brand needed an all-encompassing identity to represent dogs of every shape, size and lifestyle. Pooch & Mutt teamed up with Leeds-based global creative agency Robot Food to create a full strategic...

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Interview: Winning the 'Best Overall Visual Identity' at the Transform Awards

The Workroom

Brigid McMullen, founder and managing director at The Workroom, chats to Transform about her agency's major wins with Norwex at the Transform Awards Europe 2026....

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Interview: Crafting an identity for London’s Air Ambulance Charity

Form Brands

Alex and Beth Andlaw, co-founders at Form Brands Studio, chat to Transform about their award-winning work for London’s Air Ambulance Charity at the Transform Awards Europe 2026....

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Interview: Michael Davies on GRAPHIC:SR's award-winning work

Screenshot 2026 04 07 At 16.04.17

Michael Davies, head of GRAPHIC:SR, chats about his agency's work for UCL, shortlisted in the 'Best Wayfinding or Signage' category at the Transform Awards Europe 2026....

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The National Ballet of Canada releases anniversary design

NBOC EMBROIDERY 02 BLUE

In 2024, the brand introduced a new visual identity for the first time in over two decades. The NBOC teamed back up with design studio Bruce Mau Design to celebrate its 75th anniversary season with a special edition i...

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Desert Kid Coffee blends in by standing out

DKC FINAL CASE STUDY 02

Childhood friends Katie Reed and Joseph Eccles launched their new cafe and roastery in the heart of Coachella Valley, ahead of the iconic festival’s return this weekend. Desert Kid Coffee partnered with New York-based...

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Imperial Leather revives iconic crown and ribbon with new identity

1 Brandon Imperialleather Imagery Family Hero

The heritage British shower and bathing brand, owned by PZ Cussons, evolved over the years, but moved away from the original iconography that helped it to stand out. Imperial Leather joined forces with UK-based indepe...

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Interview: Move Branding's philosophy for branding

Move Branding

Patxi Fernandez, general director at Move Branding, discusses his agency's award-winning work with Krown, WeAi and esPattio....

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Interview: How Designhouse branded Adura and Cruxy

Screenshot 2026 04 07 At 15.33.23

Peter Dobie, creative director at Designhouse, discusses his agency's strengths and specialisms, as well as its winning work at the Transform Awards Europe....

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Interview: How Boundless Brand Design differentiates itself

Boundless

Transform is joined by Boundless Brand Design's creative director, Sean O'Donovan, to chat about his agency and its award-winning work at the Transform Awards Europe 2026....

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