• Transform magazine
  • November 02, 2025

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ID ENTITY: Creative agency Alkamee Brand & Design modernise La Rousse Foods

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Dublin-based agency Alkamee Brand & Design needed to move premium ingredient supplier La Rousse Foods away from their old brand. Alkamee immersed themselves in the La Rousse world to create a new identity that bal...

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Hole-in-one: Designing the New York Golf Club brand

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Landor's executive creative director, Ryan Frost, and managing director, NY, Marina Ammirato, talk about their winning work for the New York Golf Club and Lobos 1707 at the Transform Awards North America 2025....

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How we reimagine brands by de-positioning them

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Todd Irwin, Fazer's founder and chief strategy officer, chats to Transform about three clients and their winning work at the Transform Awards North America. He also discusses his new book, 'De-Positioning: The...

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The challenges of branding for the legal sector

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Living Group's chief creative officer, Duncan Shaw, discusses his agency's work for boutique law firm Axinn, and explains why managing transformation for a law firm is a tricky task....

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Sonic branding with empathy

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Alexander Wodrich, managing director at why do birds, chats about his Transform Award-winning work for US insurance company Amica....

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How we rebranded LS Power and what's next for Prophecy

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Neil Goklani, Anne Swan and Jen LaFiura discuss their work for North American power and energy infrastructure brand LS Power at the Transform Awards....

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How we repositioned Confluent Health

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Rik Haslam, executive creative partner, US at BrandPie, talks at the Transform Awards North America about his agency's work with Confluent Health, a nationwide network of musculoskeletal (MSK) health companies....

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How we designed the identity for KFC's new spin-off brand

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Rowe's chief creative officer, Dante Romano, and creative director of environments, Ashley Randolph, discuss Saucy, a new restaurant concept created on behalf of Yum! Brands....

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How we created the wayfinding for the NYU Martin Scorsese Virtual Production Center

Via Collective

Via Collective's founder and principal wayfinding strategist, Katie Osborn, chats at the Transform Awards North America 2025 about the challenges and goals her agency faced when designing the wayfinding and signag...

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Whiskey icon Jameson rebranded to elevate portfolio

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The Irish Distillers brand, which dominates the global Irish whiskey market, turned to international brand design agency JDO to unify its family of whiskeys. The revised identity aims to evolve and elevate the portfol...

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