• Transform magazine
  • October 02, 2025

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Engine Digital builds digital-first brand experience for Beem Credit Union

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Engine Digital has launched a flagship brand website for Canadian company Beem Credit Union, created from the merger of Gulf & Fraser and Interior Savings. Designed to position Beem as both member-first and digita...

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Lonsdale crafts new identity for France’s Château de Fontainebleau

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Branding and design agency Lonsdale has created a new visual identity for Château de Fontainebleau, one of France’s largest royal châteaux. Launched to coincide with European Heritage Days, its logo comprise...

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Thirst launches Res, a protein fruit punch designed for gamers

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Global beverage design agency Thirst has created Res, a first-of-its-kind protein fruit punch built to fuel the gaming community. Positioned as “energy with byte,” the brand challenges the tired tropes of energy and p...

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ID ENTITY: Palmetto and Ragged Edge

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US clean energy company Palmetto has unveiled a bold new identity by Ragged Edge, reframing renewable energy as an affordable way to power homes. Rooted in the idea ‘Have it all’, the brand positions clean energy as s...

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Wayfinding for Birmingham’s Multistory redevelopment incorporates sustainability

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Located in the heart of the UK’s second-largest city, Multistory is described as a dynamic new destination for work, retail and leisure. Design studio f.r.a. crafted the building’s wayfinding and placemaking on behalf...

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Brandon Consultants partners with PizzaExpress to launch new supermarket Specials range

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Brandon Consultants has created a new range architecture strategy and packaging design for PizzaExpress’ latest chilled supermarket Specials range, alongside a redesign of its 9” Classic pizzas. Inspired by the theme...

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Transform Awards ANZ 2025 shortlist announced

3 TA ANZ 2025 Shortlist Announced News Story

Focusing on strategy, execution, content and evaluation, the Transform Awards ANZ remains the only awards programme in the region to celebrate the transformative power of rebranding and brand development. Back for a s...

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Bond creates refreshed identity for Helsinki’s Allas Pool

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Bond’s Finnish studio has developed a new brand identity for Allas Pool, an urban wellbeing destination in the heart of Helsinki that’s preparing to expand across Europe. Rooted in the brand essence ‘Water Your Soul,’...

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Alice rebrands Pendulum to make science-first probiotics resonate with a new generation

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Biotech company Pendulum, known for its clinically proven microbiome-targeted probiotics, has unveiled a refreshed brand identity by US design and technology agency Alice. With Academy Award-winner Halle Berry as spok...

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ID ENTITY: The Norwegian Space Centre turns to design agency Tank for a brand refresh

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With The Norwegian Space Agency becoming a directorate, it needed a visual identity to match its new status and name. Oslo-based agency Tank developed an identity based around a strong and recognisable symbol, reflect...

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