With colourful new photography, a library of brand icons and a fresh wordmark and typeface, IndiaTimes is reinventing itself for a younger generation. The news site is owned by Times Internet – the owner of the Times...
Transform
Opinion: Why did edtech enrol at the school of branding?
Once upon a time, schools didn’t do digital. When IT first entered the UK curriculum, students would cluster around a single, boxy, black and white monitor. But times...
Opinion: How can we redress the balance in membership organisation branding?
"By handing over their heart and their passion, trade bodies and membership associations are also handing over their voice and their soul," says Max du Bois. How can they avoid these pitfalls?...
Can Uber reinvent and reignite its brand?
Startup founders and their companies don’t always stay a package deal. But when brand trust is diminishing, and the founder’s fingers are prised from the steering wheel, how can it recover? Without the visionary behin...
Opinion: How can a brand inspire staff after acquisition?
How does a business inspire and support its staff to champion a ‘one company’ ethos following a series of significant acquisitions? Nick Walker discusses the approach taken by global payments company Paysafe...
Opinion: Developing a branding programme for the 21st century
With economic disruption, radical changes in technology, the emergence of the global economy, and the crises of complexity generated by the internet, politicians and social media, it has never been more challenging to...
Opinion: Why brand an infrastructure?
The past decade has seen a transformational shift in how we in the UK see our infrastructure. Where once transport hubs were pragmatic, liminal spaces, today they are destinations for retail, dining and a whole lot mo...
Opinion: Does the new approach to brand governance impact on the practical implementation?
Landor has recently redefined brand governance, arguing that brand community is now more relevant. Peter Leonard considers if this also applies to the implementation of the branding...
Opinion: Who needs signs?
I have spent my life working out how to get people where they need to go. Wayfinding is the current name for it. (Although I think ‘wayshowing’ is a better description.) Signs can often be a blight; a hindrance rather...
Opinion: Do brands understand the value of customer experience?
Due to significant changes in the world of communications, brand experience has never been more important. Digital usage has matured, customer experience is acknowledged as sitting at the heart of many platforms, and...
