The global sonic branding agency, which was purchased for an undisclosed fee, is set to join WPP’s global brand consultancy Landor & Fitch. Citing the field of di...
Transform
What does it take to successfully localise a brand for the Asian market?
Ryan Molloy is the CEO of full-service digital marketing and e-commerce agency RedFern Digital. He explains why it is important for brands to localise in Asia and discusses the various ways brands can be taken serious...
Free as a bird
Following the news that Elon Musk is set to stand down as Twitter CEO, could a rebrand be just what the social media firm needs? Transform gets the thoughts of experts in the brand and design community....
Brands for lives
Paul Docherty is the creative director at Skyne, Dubai. He discusses his agency’s projects with Sudanese brands Morouj and Al Farasha, and how they imbibe the unique culture of their home nation....
Do you dare to be a brand design optimist?
Sasu Haanpää, head of design at change agency Ellun Kanat, urges us to seize opportunities and push for change with meaningful brands. In today’s world it’s...
Eastern branding consultancy challenges: creating context
Ovidiu Strugaru, delivery director at innerpride branding, shares his agency’s method of breaking away from the misconception that an advertising campaign and a brand are the same thing....
We are family
Tony the Tiger. Kool-Aid Man. Hamburglar. Mascots have played a significant part in major brands' storytelling through the decades. Now, after a small hiatus, new brands are introducing their own family of charact...
Challenging the future to be different from the past
Kostas Konstantinou, creative director at global brand specialists 1HQ, discusses the importance of constantly evolving strategic thinking, as demonstrated in projects undertaken with Lipton Tea Polska and Twister Myt...
Science: the secret ingredient of a successful pharmaceutical brand
Katie Vanhoutte, head of strategy at FutureBrand Paris, explains how and why pharmaceutical brands are adapting their visual identities to fit an ever-evolving landscape....
Surprising Stories - your agency has more stories to tell than you think
Alex Blyth is the managing partner at PR agency Red Setter. He explains the exciting and innovative ways that agencies can garner media attention. “We don't have much...
