Following the introduction of a new board and senior management team, Basketball Scotland wanted to convey a renewed focus on transparency, collaboration and trust across the community. Edinburgh-based agency Brand Oa...
Transform
Why your tone of voice deserves to be more than three words on a slide
Jamie Thorp, creative lead at Reed Words, explains why brands need more than vague principles to communicate consistently and effectively. A friend asks you to bake a...
Only fans – rebranding MotoGP
Pentagram’s partner and creative director, Angus Hyland, chat about his agency’s ‘Grand Prix’ winning project at the Transform Awards Europe. Rebranding a global spor...
Where is wayfinding headed next?
With Transform’s inaugural European Wayfinding Awards fast approaching, we hear from those shaping the discipline. From the biggest changes facing wayfinding to the biggest mistakes made in the industry, leaders in th...
Can you manufacture a viral colour?
Some of the world’s most iconic companies and cultural figures, from Mattel to Taylor Swift, have leveraged colour to boost brand impact. But how do some shades go viral while others fade fast? Hannah Bowler reports....
Brands need to really move
Marisol Ruiz and Patxi Fernandez are the heads of company and brands, and founders of strategic branding consultancy Move. Together, they explore when courage matters more than method....
The Verdict: Koto crafts a new identity Huntington can bank on
About the work Originally a regional bank headquartered in Columbus, Ohio, Huntington opted to venture beyond the American Midwest, aiming to become a national powerhouse. With over 150 years of heritage, the rebranding project by...
What football teaches us about brand strategy
Tom Love, co-founder and creative director at LoveGunn, reveals the best tactics for rebranding a football club. Trying to appeal to everyone is the fastest way to ma...
Transforming wayfinding into an experience
Hugo Plazas, manager of design and product development at The Look Company, offers three considerations for designing large-scale stadium events. Imagine landing in a...
Corporate rebranding: refresh or catalyst for change?
Sholto Lindsay-Smith, director at Industry, discusses how a competitive advantage can be achieved for corporations through branding. A corporate rebrand is all too of...
