• Transform magazine
  • August 22, 2017

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Amy Sandys

Branding excellence at the 2016 Transform Awards Europe

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For the eighth year in a row, the Transform Awards Europe has selected, assessed and awarded the best in corporate and consumer-facing branding, and rebranding. It also recognises successful partnerships, agency voices and th...

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Shedding its skin

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Craft beer and ale has always been distinct from its more generic mass produced counterpart, both in flavour and in the overall appearance of the product. Skinner’s Brewery, base...

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The Endpoint field guide to the built environment

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For shoppers, navigation through a department store can be a task worthy of the best mariners. Endpoint teamed up with John Lewis to simplify that task and align brand touchpoints in store. Amy Sandys reports...

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Place branding: Mallorca

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A destination well-placed to reap the rewards of the tourist market, Mallorca enjoys 300 days of sunshine per year, as well as active transport links. Its beaches are world famous for their beauty and its capital, Palma, is a hub of Gothic...

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Year of the Monkey

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In Chinese culture, the darkest day of each year marks the beginning of a new lunar calendar, celebrated as Chinese New Year. This year is Chinese year 4714. Occurring this year...

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#TransformTuesday: 15 March

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Sustainable futures: Enel Group

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Renewable energy is no longer the dream of environmentalists, but a real and growing source of fuel provided by the world’s leading energy companies. Amy Sandys reports on Enel Group’s renewables expansion and branding strate...

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#TransformTuesday: 8 March

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Moving the brand goalposts

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Given the task of assigning a sport to the US, one could be forgiven for immediately thinking of baseball, basketball, or even American football. All are huge entertainment spectacles involving heady amounts of sponsorship an...

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Not a one-trick pony

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Concomitant to royalty, Olympic dressage events and televised sports presenter Clare Balding, horse riding is often a hobby associated almost exclusively with the upper echelons of society....

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