• Transform magazine
  • February 24, 2018

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Amy Sandys

#TransformTuesday: 15 November

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 8 November

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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An exercise in unbranding

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Situated in north London, between the terraced mews of Highgate and transport hubs of Kings Cross and Euston, sits Camden. Culturally significant with a famous art, music and nightlife scene, Camden has boasted some of the bi...

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Place branding: Lagos, Nigeria

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The Nigerian boomtown of Lagos located on the Gulf of Guinea is fast becoming the economic and cultural hub of west Africa. Has the city’s massive growth hindered its ability to develop a consistent, cohesive nation brand? Am...

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#TransformTuesday: 1 November

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Importance of the place brand

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Once dubbed ‘nation branding’, marketing a specific area towards a target demographic has widened to encompasses places on every scale. From nation, to region, to city, and even individual building, successfully branding and...

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Sustainable futures: McLaren

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The first carbon-neutral Formula 1 team, McLaren’s approach to sustainability is all- encompassing. It impacts the organisation’s corporate strategy, and ensures that it will continue to thrive in a fuel-scarce future. Amy Sa...

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Oh, the places you'll go

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Budget airlines’ brands have been built upon the destinations that they serve. How do the companies themselves work with partners in the travel and tourism trade to support each other’s communications and brand awareness? Amy...

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Disruptive brands and digital whirlpools

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David Baddiel is not, perhaps, the first person you might expect to see as the concluding speaker at a conference on brands and digital marketing. And, with the soundtrack to Baddiel’s opening gambit nothing other than 1996 a...

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#TransformTuesday: 18 October

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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