• Transform magazine
  • June 27, 2017


Amy Sandys

Open to sustainable energy


In an era where energy security and renewable alternatives are increasingly at the top of political, economic and environmental agendas, positioning conventional energy companies as a preferable alternative to their competito...

Read More

Seeing value in brands

Star Wars.jpg

Powerful and valuable brands are the driving force of a successful market economy. However, the contentious and unpredictable nature of capital investment calls for a need to evaluate these brands on a yearly basis – and asse...

Read More

Cool, calm and connected


A simple yet creative concept is sometimes all that is needed to ensure a company resides comfortably in the top ten of its field. For Nexia International, its place in the top ten of the international accountancy network has...

Read More

Fashioning new luxuries

Robinsons View.jpg

In recent years, the retail market has transformed economies in the Middle East, attracting a plethora of tourists to its malls in search of luxury while providing employment for its citizens....

Read More

Uber friendly, uber fast: Uber rebrand

Uber 4.png

Once upon a time, people got from A to B by hailing a taxi and paying the driver in cash once the journey was complete. Uber’s business model has turned this age-old tradition on its head, using apps on smartphones as a way t...

Read More

A dream of golden sands

Cove Rotana.JPG

A visit to the Emirate States will undoubtedly ensure visions of golden sands, turquoise waters and Arabic culture, coincided with all manner of luxury retail service, come true....

Read More

A new chapter for Dahl designs


Roald Dahl wrote 17 children’s book between 1943 and 1990, the last of which was published posthumously in 1991. During this period and in the time since, the covers of Roald Dahl’s stories have undergone several designs, fro...

Read More

#TransformTuesday: 2 February

Transform Tuesday.png

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Read More

Sweet new beginnings


Confectionery is most often associated with children, perhaps as a treat bought with pocket money or from the sweet shop on a Saturday. Yet, a recent merge of two classic British brands challenges this concept through an adul...

Read More

King of rebrands


Despite the influx of artisan craft beer on the international market, Budweiser retains its place as one of the most popular lagers sold. To ensure its classic appeal is compatible with the modern day, design firm Jones Knowl...

Read More