• Transform magazine
  • November 13, 2018

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Articles

FutureBrand Index examines brands that stand the test of time

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Achieving timelessness is a challenge for people and brands alike. Targeting well-informed and ethically-driven Millennials, a sense of purpose along with a unique brand experience are two key factors in determining the lifesp...

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Apple, Lego and PlayStation top ‘most relevant brands’ ranking

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To determine the most relevant brands to people’s lives, Prophet conducted a survey where 11,500 UK consumers were asked about more than 240 brands across 27 industries. The relevance of each brand was estimated based on four...

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Chinese brands grow total brand value by record amount

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China has become one of the most competitive markets in the world with its brands having an exponential rise of 271% in value over the past five years, establishing a reputable presence in the global markets. With many compani...

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Once upon a brand story

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The concept of storytelling is used by brands to signify that their brand communications are defined by an overall strategy with clear objectives. With the rise of the use of ‘story’...

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Top ranked global brands

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In Interbrand’s annual Best Global Brands report, tech companies dominated once again with tech brands comprising more than a third of the entire ranking’s value and Google and Apple retaining the top two spots....

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Tech companies are China’s most valuable brands

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Tencent, an internet service company, has been ranked China’s most valuable brand of 2015. The newly listed online retailer, Alibaba, has rocketed straight to number two in The 100 Most Valuable Chinese Brands 2015 rankings, ahead of China M...

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Index evaluates brand strength of top companies

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The FutureBrand Index has named Google the strongest company brand in 2014. The FutureBrand Index adds another dimension to the Global Top 100 Companies. It goes beyond financial value alone and measures brand strength through research condu...

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