Corporate and consumer brands are traditionally separate – in terms of tactics, teams and objectives. But that line is shifting as a new breed of company emerges, forcing the two to merge. Does this allow companies to...
Articles
Facebook plays its cards right
London-based creative agency, Human After All, was appointed to create decks of business-to-business playing cards for Facebook to deal out its annual marketing statistics....
A B2B company rebrand
Pfaudler, a B2B company originating from Germany, is a process solutions company with a complex offering. Global communications agency, Five by Five, was charged with...