• Transform magazine
  • October 19, 2018

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Transform Awards Europe winners represent best in European branding

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One of the Transform Awards Europe winners had the most successful airline launch of all time. Another redefined a neighbourhood for the better. Another still took a thriving music community and revitalised the business behind it.

Rebranding and brand development is not only commendable because of the impact it has on an organisation’s perception, but has a tangible impact on business. The winners of the 2018 Transform Awards Europe exemplified that. Last night’s awards recognised the best in European brand design, implementation, strategy and conceptualisation.

Of this year’s winners, Level and Superunion took home the ‘Grand prix’ for its ability to launch a successful new business under the IAG airline umbrella, but to support that launch with a targeted, precisely developed and colourfully engaging visual identity. The airline was the most successful launch of its kind. The other premier award, the ‘Best overall visual identity’ prize was bestowed upon Deliveroo and Design Studio. Judges thought the rebrand was an effective means of modernising the brand, allowing it room to expand and addressing both the company’s digital and physical assets, alike.

Smaller businesses shone at the awards as well. Andertons Music Co.’s work with the Pull Agency was one of the judges’ darlings for its ability to take a community and develop a brand for that audience. Pie purveyor Higgidy’s work with B&B Studio used a set of mismatched plates as the basis for a vibrant new visual identity. Primal Roots, a fitness organisation that uses sport to give people’s lives a new start worked with Lantern on an identity inspired by nature, social purpose and a passion for fitness.

Brittany Golob, editor of Transform magazine, says, “For each and every winner of the Transform Awards, there is a story of dedication, brilliant ideas, creative excellence and strategic craft. This year’s winners are the best in class in European rebranding and brand development and represent the impact great branding can have on an organisation.”

The Transform Awards North America and Transform Awards Asia-Pacific are open for entries. In Europe, the Transform Conference will take place in London on 3 July. Featuring a specific parallel conference sessions focusing on the financial, education and charity sectors, this year’s conference won’t be one to miss. Book your tickets now!

Previous speakers include brand professionals from British Steel, Action for Children, London & Partners, Vauxhall Motors, Starbucks, Sport England and more. To find out about speaking opportunities for this year’s event, contact Elizabeth Bailey.

 

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CONTENT

Best use of a visual property
Gold – LEVEL and Superunion
Silver – Addiko and Prophet
Silver – Reiss and GW+Co
Bronze – Nuffield Health and Handsome Brands
Highly commended – British Fencing and We Launch

Best brand architecture solution
Gold – NEX and THINKFARM
Bronze – Danone and Conran Design Group
Bronze – Universitat Oberta de Catalunya

Best use of copy style/tone of voice
Gold – Primephonic and Lantern
Silver – acdc lighting and GW+Co
Bronze – Konica Minolta and Frank, Bright & Abel
Highly commended – Innowatio and CBA Milan

Best brand experience
Gold – Hagkaup and M Worldwide
Silver – Intel Corporation and 2LK Design and Moving Brands
Bronze – STUDIOCANAL and Conran Design Group
Highly commended – British American Tobacco’s Vype Store and CBA Milan    
Highly commended – Schroders

Best use of packaging
Gold – Higgidy and B&B Studio
Silver – London Beer Lab and Elmwood
Bronze – Bulwark and WPA Pinfold
Bronze – Hi Mark International and WPA Pinfold
Bronze – PizzaExpress and Bulletproof
Highly commended – Reeves and Pearlfisher
Highly commended – Robijn (Unilever) and 1HQ
Highly commended – USP Zdrowie and Creative Leap

Best wayfinding or signage
Gold – Clockwise and Pollitt & Partners
Silver – The Paddington Partnership and Maynard
Bronze – Camberwell College of Arts and Whybrow
Bronze – Harrods and Endpoint
Highly commended – Bloomberg London and Whybrow

Best use of audio branding
Gold – Leroy Merlin and Chut! on vous écoute
Gold – Siemens and why do birds
Silver – Universitat Oberta de Catalunya and Dadadada
Highly commended – Capgemini and BrandPie & Start Rec

Best use of typography
Gold – Printworks London and Only
Silver – Moonpig with Ian Styles and F37 Foundry
Silver – Spyscape and SomeOne
Bronze – Clockwise and Pollitt & Partners
Highly commended – ABB

Best place or nation brand
Gold – Newington and Lantern
Silver – Municipality of Cracow and Opus B Brand Design
Bronze – KX and SomeOne

PROCESS

Best external stakeholder relations during a brand development project
Gold – Tata Consultancy Services

Best internal communications during a brand development project
Gold – Universitat Oberta de Catalunya
Silver – Cadent and Superunion
Silver – TechnipFMC and Lippincott
Bronze – Capgemini and BrandPie
Highly commended – Clarity and Row-A
Highly commended – University of Portsmouth and Instinctif Partners

Best implementation of a brand development project
Gold – Andertons Music Co. and the Pull Agency
Gold – London 2017 and SomeOne
Bronze – Caledonian Sleeper and WeberShandwick
Bronze – NEX and THINKFARM
Highly commended – QinetiQ and Superunion

Best implementation of a brand development project across multiple markets
Silver – European Flavour Association (EFFA)
Bronze – Madame Tussauds and SomeOne

STRATEGY

Best creative strategy
Gold – Addiko and Prophet
Gold – THORNeco and GW+Co
Silver – Formula E and Prophet
Bronze – DoDublin and RichardsDee
Highly commended – Primephonic and Lantern
Highly commended – TP ICAP and Handsome Brands

Best brand evolution
Gold – Brighton Women’s Centre and Baxter and Bailey
Gold – Harvey’s Brewery and WPA Pinfold
Silver – DoDublin and RichardsDee
Bronze – CaféX and Discover Brand Creation
Bronze – Formula E and Prophet
Highly commended – JLL and Superunion
Highly commended – Procter & Gamble and Elmwood

Best strategic/creative development of a new brand
Gold – LEVEL and Superunion
Silver – Primal Roots and Lantern
Bronze – Addiko and Prophet
Bronze – Kibo and Greenspace
Highly commended – Craft and Elmwood
Highly commended – Evergreen Life and Studio North
Highly commended – TP ICAP and Handsome Brands

Best development of a new brand within an existing brand portfolio
Gold – Nuffield Health and Handsome Brands
Silver – AMD Radeon and Brand & Deliver
Bronze – BeeZero and Greenspace
Highly commended – Doncaster Sheffield Airport and Moirae Creative
Highly commended – Konica Minolta and Frank, Bright & Abel

Best naming strategy
Gold – LEVEL and Superunion
Silver – Kiteka and Superunion
Bronze – Student Roost and SomeOne
Bronze – Velon and Infront Sports and Designwerk
Highly commended – LifeArc and BrandPie
Highly Commended – Tamanoir and BrandSilver

TYPE

Best corporate rebrand following a merger or an acquisition
Gold – Addiko and Prophet
Silver – RHI Magnesita and MerchantCantos
Bronze – TP ICAP and Handsome Brands
Highly commended – Cadent and Superunion

Best brand development project to reflect changed mission/valued/positioning
Gold – Addiko and Prophet
Silver – Andertons Music Co. and The Pull Agency
Bronze – CaféX and Discover Brand Creation
Highly commended – ABB
Highly commended – Arkadin/NTT Communications and Dusted
Highly commended – World Sailing and rbl

Best brand consolidation
Gold – World Sailing and rbl

Best rebrand of a digital property
Gold – Simply Business and Start Design
Silver – Sonovate and Superunion
Bronze – Arkadin/NTT Communications and Dusted

SECTOR

Best visual identity by a charity, NGO or non-profit
Gold – Primal Roots and Lantern
Gold – The League Against Cruel Sports and ASHA
Silver – Jhpiego and Red Dog
Bronze – Bewley’s and RichardsDee
Highly commended – HOPE not hate and Blue State Digital
Highly commended – Kiteka and Superunion
Highly commended -  Milestones Trust and Clout Branding

Best visual identity in the education sector
Gold – The Royal Institution and Supple Studio
Silver – University of Greenwich and rbl
Bronze – Institut Paul Bocuse and CBA
Highly commended – Universitat Oberta de Catalunya and Mucho
Highly commended – University of Reading and Bell

Best visual identity in the energy and utilities sector
Silver – Cadent and Superunion

Best visual identity in the engineering and manufacturing sector
Gold – Reiss and GW+Co
Silver – RHI Magnesita and MerchantCantos
Bronze – ABB
Highly commended – TechnipFMC and Lippincott

Best visual identity in the fast-moving consumer goods sector
Gold – Carlsberg and Taxi Studio
Silver – Naturya and FutureBrand

Best visual identity in the financial services sector
Gold – Addiko and Prophet
Silver – NEX and THINKFARM
Bronze – Lowell and Bisqit
Bronze – TP ICAP and Handsome Brands
Highly commended – The AA

Best visual identity in the food and beverage sector
Gold – Deliveroo and DesignStudio
Silver – Tavern Snacks and the Chemistry Works
Bronze – Pukka and 1HQ
Bronze – Yumchaa and Brandality
Highly commended – Naturya and FutureBrand
Highly commended – The Snaffling Pig Co and We Launch
Highly commended – World of Zing and Springetts

Best visual identity in the healthcare and pharmaceuticals sector
Gold – Nuffield Health and Handsome Brands
Silver – Lonza Pharma & Biotech and Coley Porter Bell
Bronze – Evergreen Life and Studio North
Highly commended – LGC, Dr Ehrenstorfer and We Launch
Highly commended – Lifes2Good and Creative Leap

Best visual identity in the professional services sector
Gold – Craft and Elmwood
Silver – BKL and Kimpton Creative
Bronze – Gabriele and Nalla
Bronze – Threefold and Baxter and Bailey
Highly commended – Lichfields and GW+Co and JWDK

Best visual identity in the property sector
Gold – Clockwise and Pollitt & Partners
Silver – Student Roost and SomeOne
Bronze – KX and SomeOne

Best visual identity in the public sector
Silver – Municipality of Cracow and Opus B Brand Design
Bronze – TUC (Trades Union Congress) and Lloyd Northover

Best visual identity in the retail sector
Gold – Depop and DesignStudio
Silver – Andertons Music Co. and the Pull Agency
Silver – Spyscape and SomeOne
Bronze – Żabka Polska S.A. and BNA Sp. z o.o.

Best visual identity in the technology, media and telecommunications sector
Gold – Today FM and Dynamo
Silver – Akselos and WeberShandwick
Silver – NP6 and Brand Brothers
Bronze – Arkadin/NTT Communications and Dusted
Bronze – CaféX and Discover Brand Creation
Highly commended – Tata Consultancy Services
Highly commended – The Phone Co-op and Blue Moon Creative

Best visual identity in the transport and logistics sector
Gold – Beat and DesignStudio

Best visual identity in the travel, leisure and tourism sector
Gold – LEVEL and Superunion
Silver – DoDublin and RichardsDee
Bronze – No.15 Great Pulteney and Mytton Williams
Highly commended – Formula E and Prophet
Highly commended – Global Adventure Challenge and Truth Creative

Best overall visual identity
Winner – Deliveroo and DesignStudio

Grand prix
Winner – LEVEL and Superunion