• Transform magazine
  • November 25, 2017

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Transform Awards North America 2017 shortlist announced

Transform Awards NA.jpg

As brand projects become more collaborative and encompassing, the criteria for what makes a successful brand is constantly being challenged. Brands and agencies reach new standards of creativity and innovation. In North America, the growing diversity within branding shows no sign of faltering. The Transform Awards North America has honored the myriad of brand development projects in North America for the past three years, and this year’s shortlist, above all, exemplifies a superior caliber of work.

This year’s shortlist features a host of established names, many often synonymous with longstanding branding strategies that have pioneered brand work globally. Haagen-Dazs and Nestle’s Purina for example, showcased noteworthy efforts in categories such as ‘Best use of packaging’ and ‘Best brand experience.’

Categories such as ‘Best use of typography,’ sought to bring branding aesthetics to the forefront of the landscape, with shortlisted work from Cadillac, Dell and Ford among others. The awards’ sector categories recognizes the best in sector for those in the education, financial services and engineering and manufacturing industries, among others. Projects such as Zenni Optical sought to reinvent the eyewear category by delivering an augmented choice to its audience at lower costs. With branding that aimed to bring out a relatable, bright and unique aspects to eyewear, Zenni Optical was named in many shortlisted categories, including ‘Best use of copy style/tone of voice,’ and ‘Best implementation of a brand development project.’

The standard of the awards increases each year and the judging process remains inclusive, open, and rigorous. Wendy Opsahl, VP of communications at Atlas Research and awards judge, says, “I had such a great time reviewing the submissions and I’m blown away by the creativity and conscious approach to branding. After finishing the scoring, I would welcome the opportunity to judge future awards programs.”

Both the Transform conference and awards programme is scheduled for 2 November 2017. To book your places at both, click here.

This year’s Transform Awards North America shortlist is as follows:

 

CONTENT

Best use of a visual property     

Constellation Brands, Beer Division and Interbrand

LCH and 8 Point Studio

Saint James and Creative Capital

                               

Best brand architecture solution

Adient and FutureBrand

Dell and Brand Union

nThrive and Brandigo

                               

Best use of copy style/tone of voice

City of Mississauga

Corvias and FutureBrand

Zenni and Salt Branding

                               

Best brand experience

Adient Environmental and FutureBrand

Ford and FITCH

Humber College and Entro

Mizuho Americas and Siegel+Gale

Purina and CBA Design

                               

Best use of packaging

Haagen Dazs and CBA Design

John B. Sanfilippo & Son, Inc and Damen Jackson

LVMH and Interbrand

Purina and CBA Design

Reckitt Benckiser and 121            

 

Best wayfinding or signage

Ottawa 2017 JUNO Host Committee and McMillan

 

Best use of audio branding

OnMobile and Brand Union

               

Best use of typography

Cadillac Sans and FutureBrand

Dell and Brand Union

Ottawa 2017 JUNO Host Committee and McMillan

Vium and Branditecture

               

PROCESS

Best internal communications during a brand development project

Adient and FutureBrand

National Council of Teachers of English and Brains on Fire

 

Best implementation of a brand development project

Adient and FutureBrand

General Mills-Chex and CBX

Zenni and Salt Branding

 

Best implementation of a brand development project across multiple markets

Adient and FutureBrand

 

Best localization of an international brand

Saint James and Creative Capital

Volevatch and Creative Capital

                               

STRATEGY

Best creative strategy

Adient and FutureBrand

Cowen and Thackway McCord

Genesys and Landor

OnMobile and Brand Union

Saint James and Creative Capital

Volevatch and Creative Capital

Zenni and Salt Branding

 

 

 

 

 

 

 

 

 

 

 

 

Best brand evolution

A+E Networks and DixonBaxi

Driscoll's and Pearlfisher

Infinity QS and Refactored

Nielsen

Octagon and FutureBrand

Saint James and Creative Capital

 

Best strategic/creative development of a new brand

Adient and FutureBrand

Cowen and Thackway McCord

EyeJust and Brand Union

Vium and Branditecture

Zenni and Salt Branding

                               

Best development of a new brand within an existing brand portfolio

Alouette and CBA Design

GivGo and Living Group

 

Best naming strategy

BOOK by Cadillac Adient and FutureBrand

GivGo and Living Group

OnMobile and Brand Union

                               

TYPE

Best corporate rebrand following a merger or an acquisition

Dell and Brand Union

 

Best brand development project to reflect changed mission/values/positioning

LCH and 8 Point Studio

Nielsen

Tyson Foods and Brand Union

Zenni and Salt Branding

                                 

Best rebrand of a digital property

InfinityQS and Refactored

Zenni and Salt Branding

                               

SECTOR

Best visual identity in the charity/NGO/non-profit sector

British Benevolent Society and CBA Design

 

Best visual identity in the education sector

Kentucky College of Art and Design and Bullhorn Creative

 

Best visual identity in the engineering and manufacturing sector

Adient and Futurebrand

Volevatch and Creative Capital

 

Best visual identity in the financial services sector

Cowen and Thackway McCord

LCH and 8 Point Studio

Sentry and FutureBrand

 

Best visual identity in the FMCG sector

General Mills-Chex and CBX

 

Best visual identity in the food and beverage sector

Niemann Foods and Shook Kelley

Tyson Foods and Brand Union

                               

Best visual identity in the professional services sector

JoTo PR

Octagon and FutureBrand

 

Best visual identity in the retail sector

Electro and Interbrand

Saint James and Creative Capital

Zenni and Salt Branding

                               

Best visual identity in the technology, media and telecommunications sector

Genesys and Landor

GivGo and Living Group

McAfee and Solid Branding

Nielsen

OnMobile and Brand Union

 

Best overall visual identity

All design-based rebrand projects are eligible to win. The winner will be announced on the night.

 

Grand Prix

All projects entered into the Transform Awards North America 2017 are eligible to win. The winner will be announced on the night.