Brand evolution in Europe
At the 2015 Transform Conference Europe, influence, reputation and creativity were key topics. Sustainability as a core brand positioning laid the groundwork for the current rise in purpose. And brands were maturing their understanding of the role of experiential events, digital and sensory branding.
This year’s conference takes those topics a step further and poses questions for the future. Branding and communications professionals will discuss their development of a corporate narrative, cover the importance of good management of brand assets and explore the possibilities that lie within the built environment. Additionally, delegates will be able to question the future of their brands with a session on purpose as a business asset and building experience into the heart of the brand – in B2B and B2C companies.
Over the years, the Transform Conference and Transform Awards Europe have set the standard of work and defined the tone of discussion of rebranding and brand development. This year's conference will continue the ongoing debate about excellence in branding across Europe.
Tickets to the event are available here.
Dan Panes, head of communications, Great Western Railway
Katrin Menne, senior manager of brand communication, Merck
Jon Hunter, head of design, Transport for London
Oliver Jaycock, head of marketing and strategic affairs, London Luton Airport
Hamish Rickman, vice president of marketing, Virgin Atlantic Airways