• Transform magazine
  • June 27, 2017

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Design shines at Dubai Lynx

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DUBAI, United Arab Emirates – The shortlist for the design categories in this year’s Dubai Lynx awards has been announced, with a greater representation from brand agencies than in previous years.

Design is one of eight categories at the Lynx Awards, the Middle East and north Africa partner event to the Cannes Lions. Although the design category only saw a small increase in entries, from 134 to 139, the number of entries overall was up by 9% to 2,473. The entries came from twelve different countries, including Iraq, Pakistan, the UAE and the UK. Commenting on the entries, Dubai Lynx festival director, Emma Farmer, says “The record number was a reflection of how much the region’s industry had developed and excelled in recent years. Their performance on the global stage at Cannes Lions over the last few years had proved that MENA is now a market to watch in the creative arena.”

Last year’s design jury failed to award a grand prix. This year the jury is chaired by Ije Nwokorie, global CEO of Wolff Olins, and the chair of the design jury of the 2014 Cannes Lions. Nwokorie commented on the paucity of brand agencies shortlisted in Cannes, “You can tell this isn’t their world, and even when they have submitted they just haven’t given us the materials that we would need.” It would appear, however, that many in MENA have paid heed to his words, as this year sees an increase in the number of brand design agencies shortlisted, with Brand Union, StartJG, Wolff Olins and Fitch all included.

The results will be announced this Wednesday, March 11, at the end of the annual Lynx International Festival of Creativity.

The shortlist is as follows.

Posters

Pure white
P&G
Saatchi & Saatchi Dubai

A tree in the sea
G&Co
Y&R Dubai

Lebanon4Sale
Sakker el Dekkene (Stop the Shop)
Leo Burnett Beirut

100 Years Young
The Coca-Cola Company
Y&R Dubai

Not a bug splat
Reprieve / Foundation for Fundamental Rights
BBDO Pakistan Lahore

Flyers, Tickets, Invitations, Postcards, Calendars, Christmas and Other Greetings Cards
The crafty calendar
National Geographic
Leo Burnett Dubai

Stationery
X-ray business cards
McCann Health
McCann Health Dubai

Frozen memories
Frozen memories studio
Impact BBDO Jeddah

Boecker DM
Boecker Public Health
J. Walter Thompson Dubai

Publications
Aljci annual report
Abdul Latif Jameel
Brand Union Dubai

Little books of big consequences
Global Export co.
Y&R Dubai

Promotional Item Design
Instant off-road kit
Volkswagen Middle East
Memac Ogilvy Dubai

The crafty calendar
National Geographic
Leo Burnett Dubai

Little books of big consequences
Global Export co.
Y&R Dubai

Point of Sale
Books are priceless
Kinokuniya
J. Walter Thompson Dubai

Xperia Aquatech Store
Sony Mobile Communications
FP7/DXB Dubai

Environmental Design

Hello happiness phone booth
The Coca-Cola Company
Y&R Dubai

Inspiring customers to live a connected life
Etisalat
StartJG Dubai

Lebanon4sale
Sakker el dekkene (Stop the shop)
Leo Burnett Beirut

Xperia aquatech store
Sony Mobile Communications
FP7/DXB Dubai

Digital Design
Touch leb keys
Touch
J. Walter Thompson Beirut

Typography

Project Akshar (Alphabets)
Smartlife
FP7/DXB Dubai

Egyptian morning wishes
La poire corporate
Kairo Cairo

Gaza typeface
PCRF Palestine Children’s Relief Fund
TBWA\RAAD Dubai

Illustration

Project Akshar (Alphabets)
Smartlife
FP7/DXB Dubai

A tree in the sea
G&Co
Y&R Dubai

Project 1440 event
Wrist
J. Walter Thompson Dubai

Little books of big consequences
Global Export Co.
Y&R Dubai

Logo design

Be part of it
Qatar Football Association
Fitch London

Packaging

Salma Halal Food Relief
Noor Awqaf, Awqaf, The Dubai Islamic Economy Development Centre, The Awqaf, Minors Affairs Foundation
Wolff Olins Dubai

Little labels of big consequences
Global Export Co.
Y&R Dubai

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