• Transform magazine
  • May 24, 2019

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Australian property brand reflects personal design style

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When a company specialises in design, the brand of the business has the opportunity to reflect its own unique design aesthetic.

Melbourne property developers, Neometro, created a new identity for itself, and its latest residential property project, Nine Smith Street, with the help of design agency Studio Hi Ho.

Studio Hi Ho’s strategic design uses architectural cues to create a foundation brand that Neometro’s future projects can build upon. The design reflects the modernism of Neometro’s architectural style and hints at the textures, finishes and materials that contribute to this feel.

Studio Hi Ho comments, “Referencing Neometro’s 25 year heritage of premium residential development, our distinctive brand system delivers a collective identity to future projects. The bold logo acts as foundation while the overlaid, flexible signature reflects the project’s personality and response to place, mirroring Neometro’s architectural aesthetic. Colourful in its execution, the signature is paired with an illustration to communicate their new urban vision.”

Design is an essential aspect of the Neometro brand and communicates the company’s commitment to the rejuvenation of Australian streetscapes.