Brand strategy has met a culture of precision—London-based design agency Propellant has sharpened global electronics manufacturer Ryder's strategic narrative. In order to highlight Ryder's continual commitment...
Articles
ID ENTITY: Creative agency Duties rework visual identity for software company EVS
Following the expansion of EVS's product range, Oslo-based design agency Duties had to rework the visual identity to match their ambitions and convey a confident, future-focused brand. Space-inspired textures and...
FutureBrand creates brand identity for World Athletics Ultimate Championship
FutureBrand has developed the brand strategy, identity and experience for the new World Athletics Ultimate Championship, which launches in Budapest in 2026. Centred on the brand idea ‘Class of One,’ the identity celeb...
Bloom refreshes Higgidy with a new identity bursting with abundance
London-based brand design agency Bloom has unveiled a bold new visual identity and packaging design for food pioneer Higgidy, created to connect with a new generation of consumers. Built around the idea of ‘Bursting w...
Yankee Candle unveils elevated brand refresh by Beardwood&Co.
Yankee Candle has partnered with New York branding agency Beardwood&Co. to deliver a strategic design refresh that modernises its identity while celebrating over 50 years of heritage. The updated framework amplifi...
JDO rebrands brewer Big Hug with bold, optimistic identity
Independent brand design agency JDO has partnered with UK brewer Big Hug to deliver a vibrant rebrand that unifies its range and amplifies its mission to ‘brew for better, for people and planet’. The refreshed identit...
Thompson’s fruit and herbal teas undergoes modern refresh
BrandMe has unveiled a new packaging design for Thompson’s fruit and herbal tea collection, uniting the range with the brand’s core teas while enhancing shelf presence. The redesign pairs vivid colour and soft botanic...
Transform Awards MEA 2026 officially opens for entries
Back for a 13th successive year, the Transform Awards remains the only awards programme in the region to celebrate the transformative power of brand strategy, creativity and design....
Bath Rugby unveils gladiatorial new identity
Bath Rugby has launched a bold brand refresh by Mr B & Friends, celebrating the club’s renewed success and ambition following its first league title in 29 years. The new identity draws on the concept of ‘modern-da...
The quiet revolution in typography: How type is becoming the voice of brand differentiation
In an increasingly AI-generated world, typography is still one of the most human and expressive parts of a brand. Waqas Mohammed Amin, creative and production services director at the Saudi Government, explores the st...