Laura Woźniak, senior project manager – EMEA at MassiveMusic, discusses why brands in the finance sector should consider crafting sonic identities – something Banque Saudi Fransi has done so successfully....
Articles
Pilgrims Choice rebrand ignites flavour-first appeal
Ornua Foods partnered with Brandon Consultants to deliver a full strategic and creative refresh for Pilgrims Choice, one of the UK’s most favoured cheddar cheese brands. The challenge was to shift consumer perception...
Superfeet doubles down on innovation and performance in redesign
Superfeet has launched a bold new identity and brand platform in collaboration with New York studio MLTI NYC, repositioning the insole leader around performance, innovation and emotional resonance. The challenge was t...
Great ideas – do we overthink them?
Hassan Osman, strategy lead at Gene Branding, argues that sometimes the best ideas in brand design stare us right in the face. As strategists, we pride ourselves on o...
Shed rebrands Shakti to bring ancient acupressure into modern wellness culture
London studio Shed partnered with acupressure brand Shakti to reposition its identity around the concept of ‘Indian Enlightenment’, reframing a centuries-old ritual for a new generation of wellness seekers. The challe...
Transform Live Saudi 2025: How BSF found its voice
Transform editor Jack Cousins speaks to Pierre Carnet, managing director at MassiveMusic Dubai, about his agency's work for BSF and how sonic branding may evolve in the future....
BrandMe crafts bold identity for New Originals Company to challenge plant-based norms
Vienna-based New Originals Company partnered with BrandMe to develop a visual identity that reflects its mission to evolve the European plant protein market. The challenge was to stand apart from the category’s conven...
BrandMe creates visual identity for Água Serra da Estrela’s sustainability movement
Sumol Compal partnered with creative agency BrandMe to develop the identity for Para Que Nunca Acabe, a long-term environmental movement led by its natural mineral water brand, Água Serra da Estrela. The challeng...
Free The Birds crafts bold brand identity for Avon’s new fragrance line ‘Perfect Nonsense’
![FTB X Avon Perfect Nonsense [5]](/media/19300/ftb-x-avon-perfect-nonsense-5.png?anchor=center&mode=crop&width=316&height=160&rnd=133934191980000000)
Avon partnered with London-based branding agency Free The Birds to create Perfect Nonsense, a disruptive new fragrance collection aimed at redefining the brand’s appeal to modern fragrance consumers. The challenge was...
How brands are building identity in the metaverse
Zak McKinven, COO at Brand Lounge, discusses the almost limitless possibilities afforded by the metaverse and how brands can make the most of these. It wasn't long ag...