• Transform magazine
  • May 29, 2017

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MENA

2016 Transform awards

Please see below for the winners of the Transform Awards MENA 2016: 

 

The Winners

CONTENT

Best use of a visual property

Gold - Abu Dhabi Sports Council and CBA Memac

Silver - Bank Muscat and OHI Leo Burnett

Bronze - Alef Group and Brand Union

Bronze - Borouge and MBLM

Highly commended- Seha and G Creative

Highly commended- Vodafone and Brand Union

 

Best brand architecture solution

Gold – AHC: Al Habtoor City and Ruya International

Bronze - Bank Muscat and TBWA\ZEENAH

Bronze - VOX Cinemas and Bellwether

 

Best use of copy style/tone of voice

Gold - General Motors Corporationand Grow

Silver – Jawwy from STC

Bronze – Jumeirah Restaurants and JansenHarris

 

Best brand experience

Gold - Jawwy from STC and Frog

Silver - Brown-Forman and JansenHarris

Bronze - Borouge and MBLM

Highly commended - Commercial Bank of Dubai and Industry

Highly commended - Dettol and G Creative

 

Best use of packaging

Gold - Brown-Forman and JansenHarris

Silver - MBRCGI and Bellwether (Mohammed bin Rashid Centre for Government Innovation)

Bronze - ADCB and StartJG

Bronze - du and Bellwether

Highly commended - Vodafone and Brand Union

 

Best audio branding

Gold - Al Aan and Turquoise Branding

 

Best use of typography

Gold - GFH and Unisono

Silver - Edara and Bellwether

Silver - Makarem and Landor

Bronze - AWASR and Bellwether

Highly commended - Ajman Tourism Development Department and MBLM

 

Best place or nation brand

Gold - Kenya Ministry of Tourism and G Creative

Silver - Moroccan National Tourism Office and Spring

Bronze - Ajman Tourism Development Department and MBLM

Highly commended - Alef Group and Brand Union

Highly commended - GFH and Unisono

Highly commended - King Abdullah Economic City and Turquoise Branding

 

PROCESS

Best external stakeholder relations during a brand development project

Gold - MBRCGI (Mohammed bin Rashid Centre for Government Innovation) and Bellwether

 

Best internal communication during a brand development project

Gold - Boubyan Bank and MBLM

Bronze - DP World and Brand Union

 

Best implementation of a brand development project

Gold - VOX Cinemas and Bellwether

Silver - AZM University and Tagbrands

Bronze - AIBA International Boxing Associationand Grow

Bronze - Kaya and Bellwether

Highly commended - DP World and Brand Union

Highly commended - Grayling and G Creative

 

STRATEGY

Best creative strategy

Gold - Moroccan National Tourism Office and Spring

Silver - Kaya and Bellwether

Silver - VOX Cinemas and Bellwether

Bronze - GSA and Bladonmore

Bronze - King Abdullah Economic City and Turquoise Branding

Highly commended - Arkad and Unisono

 

Best brand evolution

Gold - Kaya and Bellwether

Silver - Al Aan and Turquoise Branding

Silver - DP World and Brand Union

Silver - Makarem and Landor

Bronze - GSA and Bladonmore

Bronze - VOX Cinemas and Bellwether

 

Best strategic/creative development of a new brand

Gold - Jawwy from STC and Lippincott

Silver - AZM University and Tagbrands

Silver - Edara and Bellwether

Silver - nawah and Brand Lounge

Bronze - Abu Dhabi Sports Council and CBA Memac

Bronze - Sharjah Book Authority and Brand Union

 

Best naming strategy

Gold - Jawwy from STC and Lippincott

Silver - Arkad and Unisono

Bronze - AWASR and Bellwether

Highly commended - Edara and Bellwether

Highly commended - MAF Finance and Unisono

 

TYPE

Best brand development to reflect changed mission/values/positioning

Gold - Union Bank and Landor

Silver - Bahrain Finance Company and From6 Communications

Silver - Gürallar and Landor

Bronze - ALO and Bellwether

Bronze - Commercial Bank of Dubai and Industry

Bronze - Gulf Finance and StartJG

Bronze - VOX Cinemas and Bellwether

Highly commended - Abu Dhabi Sports Council and CBA Memac

Highly commended - Bank Al Bilad and Brand Union

 

Best brand consolidation

Gold - Bank Muscat and TBWA\ZEENAH

Bronze - VOX Cinemas and Bellwether

 

Best rebrand of a digital property

Gold - Red Bull Malja and Unisono

Silver – VOX Cinemas and Bellwether

Bronze - Commercial Bank of Dubai and Industry

Bronze - MAF Finance and Unisono

Highly commended - Entrepreneurs’ Organisation (Bahrain Chapter) and Unisono

Highly commended - QADIC and Industry

 

 

SECTOR

Best visual identity from the education sector

Gold - Layton Preparatory School and Ellae Creative Design Agency

Silver - King Abdullah Economic City and Turquoise Branding

Bronze - AZM University and Tagbrands

Bronze - Jebel Ali School and Bellwether

Highly commended - Sharjah Book Authority and Brand Union

 

Best visual identity from the energy & extractives sector

Gold - The Bahrain Petroleum Company (Bapco) and Siegel+Gale

Silver – NPCC: National Petroleum Construction Company and Ruya International

 

Best visual identity from the financial services sector

Gold - Union Bank and Landor

Silver - Bank ABC and Brand Union

Silver - MAF Finance and Unisono

Bronze - ADCB and StartJG

Bronze - Commercial Bank of Dubai and Industry

Bronze - Gulf Finance and StartJG

 

Best visual identity from the healthcare & pharmaceuticals sector

Gold - Kaya and Bellwether

Silver - HealthBay and Omnia

 

Best visual identity from the industrial & basic materials sector

Gold - DuBox and Latitude

Silver - Arkad and Unisono

Bronze - CBG and Omnia 

 

Best visual identity from the professional services sector

Gold - Qudrat and Unisono

Silver - Edara and Bellwether

Bronze - JLA Architecture and Omnia

 

Best visual identity from the property sector

Gold - Texture and Ruya International

Silver - GFH and Unisono

Bronze – AHC: Al Habtoor City and Ruya International

Highly commended - Alef Group and Brand Union

Highly commended - King Abdullah Economic City and Turquoise Branding

 

Best visual identity from the public sector

Gold - Abu Dhabi Sports Council and CBA Memac

 

Best visual identity from the retail sector

Gold - Yamanote Atelier and Ruya International

Silver - PRECISE Group and MBLM

Silver - Provedore and Ruya International

 

Best visual identity from the technology, media & telecommunications sector

Gold - Jawwy from STC and Lippincott

Silver - Al Aan and Turquoise Branding

Silver - Cognit and Omnia

Bronze - Alo and Bellwether

Highly commended - AWASR and Bellwether

 

Best visual identity from the travel & leisure sector

Gold - VOX Cinemas and Bellwether

Silver - Moroccan National Tourism Office and Spring

Bronze - Makarem and Landor

Highly commended - dans and StartJG

Highly commended - King Abdullah Economic City and Turquoise Branding

Highly commended - Shurooq (Al Noor Island) and Omnia

 

Best overall visual identity

DuBox and Latitude

 

Grand Prix

Jawwy from STC and Lippincott

                                                                               

 

 

 

Sponsors

Align your brand with this global celebration, honouring brand development and rebranding. We have a number of sponsorship options available to you. Call us to find out more. 

Andrew Thomas, publishing editor of Transform Magazine and Awards

email: athomas@transformmagazine.net

call: +44 (0)20 7498 7008

Supporting Partners

If you are interested in being a supporting partner for the Transform Awards MENA please email Valentina Rimatori