• Transform magazine
  • May 29, 2017

Top

Europe

2011 transform awards

Best overall visual identity

  • Gold – Labormed (Grapefruit)
  • Silver – Balfour Beatty WorkPlace (The Workroom)
  • Bronze – Imaqliq (Heavenly Group)
  • Bronze – Royal Opera House (SomeOne)

Best brand architecture solution

  • Gold – Invensys (Landor Associates)
  • Silver – Glasgow Life ( Tayburn)
  • Bronze – Rovi (Heavenly)

Best use of copy style/tone of voice

  • Gold – Balfour Beatty WorkPlace (The Workroom)
  • Silver – LV= (Red Lorry Yellow Lorry)

Best external stakeholder relations during a rebrand

  • Gold – Glasgow Life ( Tayburn)

Best internal communication of a rebrand

  • Gold – Hermes (Radley Yeldar)
  • Silver – Allianz Insurance
  • Silver – BDO (Fairley & Associates, Greentarget)
  • Bronze – KC

Best implementation of a rebrand

  • Gold – BDO (Fairley & Associates, Greentarget)
  • Silver – Rovi (Heavenly Group)
  • Bronze – EEF (Rufus Leonard)

Best creative strategy

  • Gold – Rovi (Heavenly Group)
  • Silver – McDonald’s (Interbrand)
  • Bronze – Balfour Beatty WorkPlace (The Workroom)

Best brand evolution

  • Gold – BDO (Fairley & Associates, Greentarget)
  • Silver – bpost (Interbrand Amsterdam)
  • Bronze – Porter Novelli

Best integration of brand and business strategy

  • Gold – Labormed (Grapefruit)
  • Gold – McDonald’s (Interbrand)
  • Silver – Zurich Financial Services (Prophet)
  • Bronze – Hays (Interbrand)

Greatest likely business impact of a rebrand

  • Gold – UKTV
  • Silver – Rovi (Heavenly Group)
  • Bronze – Lombard (Uffindell)

Best corporate rebrand following a merger or acquisition

  • Gold – Blizoo (Siegal+Gale)
  • Silver – Age UK
  • Bronze – Randstad Education (Bonfire Creative Intelligence)

Best corporate rebrand to reflect changed mission/values/positioning

  • Gold – Imaqliq (Heavenly Group)
  • Silver – BDO (Fairley & Associates, Greentarget)
  • Bronze – Hays (Interbrand)
  • Bronze – bpost (Interbrand Amsterdam)

Best corporate rebrand for a spinoff/new company

  • Silver – Exova (Appetite)

Best brand consolidation

  • Gold – Rovi (Heavenly Group)

Best rebrand of a digital property

  • Gold – Ocean Sky (Omobono)
  • Silver – Legal & General (Fortune Cookie)
  • Bronze – Age UK

Best rebrand from the public sector

  • Gold – bpost (Interbrand Amsterdam)

Best rebrand from a not-for-profit organisation

  • Gold – Anthony Nolan
  • Silver – BRAC (CDT)
  • Silver – Rugby Romania (Brandient)
  • Bronze – Home Heat Helpline (300million)
  • Bronze – Crimestoppers (Bell)

Best rebrand of a region

  • Gold – Trentino Marketing SpA (Minale Tattersfield)
  • Silver – Glasgow Life (Tayburn)
  • Bronze – Invest in Cornwall (Bell)

Best rebrand by sector

  • Technology Gold – Rovi (Heavenly Group)
  • Telecoms Gold – COLT (Corporate Edge)
  • Financial Services Gold – Allianz Insurance
  • Online Retail Gold – eMAG (Brandient)
  • Marketing Services Gold – Porter Novelli
  • Manufacturing Gold – EEF (Rufus Leonard)
  • Facilities Management Gold – Balfour Beatty WorkPlace (The Workroom)
  • Professional Services Gold – PwC
  • Travel Gold – P&O (Radley Yeldar)
  • Luxury Goods Gold – Titoni (Branders)
  • Media Gold – UKTV

Best rebrand by region

  • Benelux Gold – bpost (Interbrand Amsterdam)
  • CEE Gold – Blizoo (Siegal+Gale)
  • Russia & Commonwealth of Independent States Gold – Imaqliq (Heavenly Group)

Best multi-country rebrand (two or more countries)

  • Gold – Imaqliq (Heavenly Group)
  • Silver – Ageas (Fish Can Dance)

Best Global rebrand (multi-continent)

  • Gold – PwC
  • Silver – Zurich Financial Services (Prophet)
  • Silver – Hays (Interbrand)
  • Bronze – Rovi (Heavenly Group)

Grand Prix for excellence in rebranding

  • PwC
  • Rovi (Heavenly Group)
Sponsors

Align your brand with this global celebration, honouring brand development and rebranding. We have a number of sponsorship options available to you. Call us to find out more. 

Andrew Thomas, publishing editor of Transform Magazine and Awards

email: athomas@transformmagazine.net

call: +44 (0)20 7498 7008

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