• Transform magazine
  • July 02, 2025

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Articles

Opinion: How can brands legally protect IP rights in the wake of Adidas three stripes' ruling?

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A recent decision of the EU General Court upholding the revocation of Adidas's three-stripe trademark serves as a stark reminder that even the monopoly rights of the big brands can be successfully challenged, part...

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Have a trademark failure, have a KitKat

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The chocolate with the iconic shape and even more iconic tagline, KitKat, can no longer be protected from imitators after losing an 11-year legal battle. The European...

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Victory for Kiddee

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A unanimous decision found that PMS International’s Kiddee suitcase does not infringe on the EU registered design of Magmatic’s Trunki ride on suitcase. The Supreme C...

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