Transform Awards proud to announce MEA 2024 shortlist
Returning for an eleventh year, the Transform Awards remains the only event in the calendar that celebrates the transformative power of brand strategy, creativity and design throughout the whole of the Middle East and Africa. This year’s shortlist represents the depth and breadth of exciting rebranding and brand development projects in the region.
Last year’s Transform Awards MEA was certainly a memorable one. Held at the lavish Raffles Dubai hotel, it was Charles Zuber and Brand Lounge who stole the show. Along with scooping up an impressive four Golds, two Silvers and three Bronzes, the entry also took home the prestigious ‘Grand prix’. Considered a “daring” design project by highly impressed MEA judges, it set the bar sky high for 2024 entrants. Another project which this year’s shortlisted entrants will hope to emulate was Right Grain and Gene Branding, whose “beautiful” work aptly earned it the ‘Best overall visual identity’.
As always, the entries were meticulously assessed by Transform’s esteemed panel of judges. Hailing from a wide background of prestigious companies, from EuroChem to Sky News Arabia, the judges scoured each and every project before scoring based on each project’s respective merits.
Additionally, Transform magazine is also excited to announce it will be hosting Transform Live Saudi 2024, a one-day event hosted on 20 May in Riyadh, Saudi Arabia – a day prior to the MEA Awards in Dubai, UAE. Offering delegates the chance to explore eight brand design case studies, ranging from audio branding to sustainability, the event promises to be just as exciting as it will be informative.
To be a part of this special event and for more information on it, please visit our dedicated Transform Live Saudi 2024 web page.
The winners of the Transform Awards MEA 2024 are set to be announced at the luxurious Mandarin Oriental Jumeirah Beach on 21 May 2024. Reserve your table today.
The full shortlist is as follows:
CONTENT
Best use of a visual property
Abu Dhabi Early Childhood Authority (ECA) and ADinB – ECD Fair
Emaar and Genius Loci – AT.MOSPHERE
iz app by Alinma Bank and Landor
Kerzner International and Birch Creative Limited
Seddiqi Holding and BOND
Trojena and Landor
Best brand architecture solution
Careem
Expo City Dubai and Bellwether
NEOM and Landor
Prince Talal bin Abdulaziz Al Saud Endowment and BOND
Saudia Group and Landor
Best use of copy style or tone of voice
Careem
Mindset Media and Unisono
Otto and Fludium
Saudiat and Landor
Sindalah and Landor
Best brand experience
Abu Dhabi Early Childhood Authority (ECA) and ADinB – ECD Fair
Ministry of Culture and Accenture Middle East BV
Modon / Surf Abu Dhabi and Bellwether
Play Playground and Rogue
The Macallan and JansenHarris
The National Academy for Childhood Development and ADinB
Best use of packaging
Accor + Katara Hospitality and BOND – Vaya!
Century Burger and chemistry
LUFF and chemistry
PepsiCo – Pepsi Big Football Event LTO
Thryve, IFFCO Plant-Based Venture and WMH&I
Best wayfinding or signage
Abu Dhabi Early Childhood Authority (ECA) and ADinB – ECD Fair
APG Kindergarten and inovaline
Emaar and Genius Loci – AT.MOSPHERE
Emaar and Genius Loci – The Dubai Mall Zabeel Extension
The Ellinikon / LAMDA and Genius Loci
Best use of audio branding
Aldar and Sixième Son
AROYA Cruises and MassiveMusic
Careem and MassiveMusic
Saudiat and Landor
The Ministry Of Culture and Sonicbrand
Best use of typography
Accor + Katara Hospitality and BOND – Blue Cigar
AROYA Cruises and Insignia Worldwide
King Abdulaziz Center for World Culture (ithra) and Almin Studio
NEOM and Landor
Saudiat and Landor
Best place or nation brand
Expo City Dubai and Bellwether
Infracorp and Unisono
Best expression of a brand on social media channels
Otto and Fludium
Red Sea Int’l Airport and Brash Agency
Seddiqi Holding and BOND
UCR Qatar and Fludium
PROCESS
Best external stakeholder relations during a brand development project
Abu Dhabi Early Childhood Authority (ECA) and ADinB – ECD Fair
Best internal communications during a brand development project
Abu Dhabi Airports and Brash Agency
Abu Dhabi Early Childhood Authority (ECA) and ADinB – ECD Fair
Dubai Health and Landor
Best implementation of a brand development project
Abu Dhabi Early Childhood Authority (ECA) and ADinB – ECD Fair
Expo City Dubai and Bellwether
Hassana Investment Company and Landor
Khaleeji Bank and Unisono
Modon / Surf Abu Dhabi and Bellwether
Seddiqi Holding and BOND
Best localization of an international brand
Innerspace Trading LLC
Safaricom Ethiopia and Landor
STRATEGY
Best creative strategy (business)
Al Futtaim and BOND
Al Khozama and KEANE
Solutions+ and KNOW Creative
Best creative strategy (consumer)
Bahrain Tourism & Exhibition Authority and Limefish Design
eyewa and Freedom.
iz app by Alinma Bank and Landor
Kerzner International and Birch Creative Limited
King Abdulaziz Center for World Culture (ithra) and Almin Studio
LikeCard and Hive Innovative Group
Best creative strategy (corporate)
Arabsat and OMNIA
Bapco Energies and Interstate Creative Partners
Expo City Dubai and Bellwether
NEOM Green Hydrogen Company and Landor
Saudia Group and Landor
Best brand evolution (business)
ADSS and PINK GREEN
Al Futtaim and BOND
Al Khozama and KEANE
FlyAkeed and Gene Branding
IGC and OHI Leo Burnett
Solutions+ and KNOW Creative
Best brand evolution (consumer)
Careem
Century Burger and chemistry
National Finance and Zeenah LLC
Nestle Hot Chocolate and CBA Design
Best brand evolution (corporate)
Abu Dhabi Airports and Brash Agency
Arabsat and OMNIA
CATRION and Brash Agency
Expo City Dubai and Bellwether
Best strategic or creative development of a new brand
Abu Dhabi Early Childhood Authority (ECA) and ADinB – ECD Fair
Accor + Katara Hospitality and BOND – Acoustic
Asteri and Dalziel & Pow Design Consultants
Designed In Saudi and Gene Branding
iz app by Alinma Bank and Landor
Kerzner International and Birch Creative Limited
Best development of a new brand in an existing brand portfolio
Abu Dhabi Early Childhood Authority (ECA) and ADinB – DAA
Al Futtaim and BOND
House of Artisans and Heritage Comission
Kuwait Finance House / Tam and Bellwether
NEOM Beach Games and Landor
Seddiqi Holding and BOND
Best naming strategy (new name)
Accor + Katara Hospitality and BOND – Vaya!
Giddam and Gene Branding
iz app by Alinma Bank and Landor
Kuwait Finance House / Tam and Bellwether
Merwas and Tajalla Agency
Seddiqi Holding and BOND
Best naming strategy (rename)
Khaleeji Bank and Unisono
Masar and inovaline
MOTC – Qatar and ORIGIN
NLGIC National Life & General Insurance Company / Liva and Bellwether
TYPE
Best corporate rebrand following a merger or acquisition
Ethara
Nama and OHI Leo Burnett
NLGIC National Life & General Insurance Company / Liva and Bellwether
Best brand development project to reflect a change of mission, values or positioning
Bapco Energies and Interstate Creative Partners
CATRION and Brash Agency
Expo City Dubai and Bellwether
eyewa and Freedom.
Khaleeji Bank and Unisono
Solutions+ and KNOW Creative
Best brand consolidation
Bapco Energies and Interstate Creative Partners
Dubai Health and Landor
Expo City Dubai and Bellwether
Nama and OHI Leo Burnett
Best rebrand of a digital property
Careem
LikeCard and Hive Innovative Group
Ministry of Culture and Accenture Middle East BV
Best employer brand
GSK and Tonic
Hassana Investment Company and Landor
Hilti and Tonic
SECTOR
Best visual identity by a charity, NGO or NFP
Prince Talal bin Abdulaziz Al Saud Endowment and BOND
Saudi Heritage Preservation Society and Inssain Creative Group Co.
The Climate Tribe and BOND
Best visual identity from the energy and utilities sector
Apsco with 33 Advisory and Ishara Design
Bapco Energies and Interstate Creative Partners
Enowa.NEOM and Landor
indi and JansenHarris
NEOM Green Hydrogen Company and Landor
Best visual identity from the engineering, manufacturing, industrial and basic materials sector
Al Futtaim and BOND
Big5 and Unisono
Masar and inovaline
Best visual identity from the financial services sector
Aani with Al Etihad Payments and OMNIA
Hassana Investment Company and Landor
iz app by Alinma Bank and Landor
Khaleeji Bank and Unisono
Kuwait Finance House / Tam and Bellwether
Best visual identity from the FMCG sector
PepsiCo – Chipsy Equity Joy 3.0
PepsiCo – Mirinda Plus Restage
PepsiCo – MTN Dew Oman National Day LTO
Thryve, IFFCO Plant-Based Venture and WMH&I
Best visual identity from the food and beverage sector
42 Midtown and KEANE
Accor + Katara Hospitality and BOND – Acoustic
Accor + Katara Hospitality and BOND – Vaya!
Century Burger and chemistry
Marriott Resort Palm Jumeirah and JansenHarris
Shangri-La Jeddah and JansenHarris
Best visual identity from the healthcare and pharmaceutical sector
Care Medical – Riyadh and Skyne
Dubai Health and Landor
Best visual identity from the lifestyle and wellbeing sector
King Abdulaziz Center for World Culture (ithra) and Almin Studio
NLGIC National Life & General Insurance Company / Liva and Bellwether
Best visual identity from the oil, gas, mining and extractives sector
NEOM Green Hydrogen Company and Landor
TGT DIAGNOSTICS
Best visual identity from the professional services sector
Merwas and Tajalla Agency
Solutions+ and KNOW Creative
Best visual identity from the property, construction and facilities management sector
Kooheji Contractors and Unisono
Lootah Real Estate and JansenHarris
Pick Properties and Interstate Creative Partners
Trojena and Landor
Best visual identity from the public sector
Abu Dhabi Early Childhood Authority (ECA) and ADinB – ECD Fair
Expo City Dubai and Bellwether
MOTC – Qatar and ORIGIN
Muslim Council of Elders (MCE) and ADinB
Supreme Council for Motherhood and Childhood (SCMC) and Abu Dhabi Early Childhood Authority (ECA) with ADinB
Best visual identity from the retail sector
eyewa and Freedom.
Scent Lab (VIVI) and Epic Lion
Seddiqi Holding and BOND
Best visual identity from the sports and leisure sector
Mindset Media and Unisono
Modon / Surf Abu Dhabi and Bellwether
NEOM Beach Games and Landor
Play Playground and Rogue
Saudi Arabian Football Federation and Gene Branding
Best visual identity from the technology, media and telecommunications sector
Dadabai Holding (Epix Cinema brand) and Unisono
Lifecycle Software and OMNI Creative
Nine66 and Landor
Best visual identity from the transport and logistics sector
DP World and DesignStudio
Port of Duqm and OHI Leo Burnett
Saudiat and Landor
Best visual identity from the travel and tourism sector
Abu Dhabi Airports and Brash Agency
Al Khozama and KEANE
AROYA Cruises and Insignia Worldwide
Expo City Dhai Dubai Light Art Festival and OMNIA
Kerzner International and Birch Creative Limited
Trojena and Landor
SPECIAL RECOGNITION
Brand strategist of the year
Ashish Banerjee – Landor
Ibrahim Lahoud – Brand Lounge
Nina Seredai Udalova – Ninth Space
Creative director of the year
Hala Sabbagh – ADinB
Mo Saad – Brand Lounge
Noel Tabb – Bellwether
Young contender of the year
Farah Ezz ElDin – ADinB
Rasha Kawar – Landor
Zeinah Khaled – Brand Lounge
GRAND ACCOLADES
There is no shortlist for the Best overall visual identity and Grand prix. Everyone shortlisted is eligible and the winner will be announced at the awards ceremony on 21 May 2024.
