Transform Awards Asia 2021 open for entries
The Transform Awards Asia, now in its eight year, has opened for 2021 entries. The Transform Awards Asia is the only awards programme celebrating the best in brand work in the region, benchmarking the work of small and large agencies and rewarding innovation in brand development. The awards recognise best practice in corporate, product and global brand development work.
Last year’s winners include likes of Volkswagen Group China with MetaDesign China Limited, Tencent Music Entertainment with Superunion, Mindfront with FutureBrand China, and By The Bay with Sedgwick Richardson.
The judges, formed by a panel of experts in the branding and marketing, will create a shortlist recognising those agencies and businesses that excelled for their creative or strategic approach to their branding work.
“The Transform Awards Asia sets the standard for excellence in rebranding and brand development. Transform magazine is proud to recognise organisations that have developed creative, strategic and effective brand strategies and brand transformations. Celebrating work across Asia, the awards will be celebrating the best in branding live in Shanghai in 2021,” says editor-in-chief of Transform magazine, Brittany Golob.
The winners of the awards will be announced at a ceremony in Shanghai on November 2021.
To enter the 2021 Transform Asia Awards, click here.
The full list of categories is as follows:
CONTENT
BEST USE OF A VISUAL PROPERTY; PHOTOGRAPHY/ ILLUSTRATION/DIGITAL
BEST BRAND ARCHITECTURE SOLUTION
BEST USE OF COPY STYLE/TONE OF VOICE
BEST BRAND EXPERIENCE
BEST USE OF PACKAGING
BEST WAYFINDING OR SIGNAGE
BEST USE OF AUDIO BRANDING
BEST USE OF TYPOGRAPHY
BEST PLACE OR NATION BRAND
PROCESS
BEST EXTERNAL STAKEHOLDER RELATIONS DURING A BRAND DEVELOPMENT PROJECT
BEST INTERNAL COMMUNICATION DURING BRAND DEVELOPMENT
BEST IMPLEMENTATION OF BRAND DEVELOPMENT
BEST LOCALISATION OF AN INTERNATIONAL BRAND
STRATEGY
BEST CREATIVE STRATEGY
BEST BRAND EVOLUTION
BEST STRATEGIC/CREATIVE DEVELOPMENT OF A NEW BRAND
BEST DEVELOPMENT OF A NEW BRAND WITHIN AN EXISTING BRAND PORTFOLIO
BEST NAMING STRATEGY
TYPE
BEST CORPORATE REBRAND FOLLOWING A MERGER OR ACQUISITION
BEST BRAND DEVELOPMENT PROJECT TO REFLECT CHANGED MISSION/ VALUES/POSITIONING
BEST BRAND CONSOLIDATION
BEST REBRAND OF A DIGITAL PROPERTY
SECTOR
This award is for the best identity developed and used by a brand, including all visual aspects of a rebrand from logo to typeface in the brand’s sector.
BEST VISUAL IDENTITY FROM:
- a charity/NGO/non-profit organisation
- education
- energy and utilities
- engineering & manufacturing
- farming & agriculture
- financial services
- FMCG (fast moving consumer goods)
- food and beverage
- healthcare and pharmaceuticals
- industrial and basic materials
- lifestyle and wellbeing
- mining and extractives
- professional services
- property, construction and facilities management
- public sector
- retail
- sports, travel, leisure and tourism
- technology, media and telecommunications
- transport and logistics
The following awards cannot be entered as the winner will be chosen by our judges. The winning agencies of these awards will be invited to join next year’s judging panel.
BEST OVERALL VISUAL IDENTITY
This award is for the best overall identity developed and used by a brand, including all visual aspects of a rebrand from the logo to the typeface. You cannot enter this award. All visual identity entries across different sectors will be automatically put forward for this award.
GRAND PRIX FOR EXCELLENCE IN REBRANDING
This award is for overall excellence in rebranding. You cannot enter this award. All entries will be automatically put forward for this award.
