• Transform magazine
  • July 21, 2019


#TransformTuesday: 27 January

  • Andy-Murray-700x291.jpg
  • IMUK-700x291.jpg
  • Singtel-700x291.jpg
  • Transavia-700x291.jpg

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays.

1. London-based storytelling agency Aesop developed this marque for Wimbledon-winner Andy Murray based on his accomplishment at the London tournament. The wordmark integrates Murray’s initials with the number 77, which signifies the 77 years that had passed since another British man had won Wimbledon.
2. The Nalla-created branding for the Association of Independent Midwives UK isn’t terribly striking as a wordmark, but the new brand hits the mark with a series of emblems depicting the craft of midwifery and are used throughout the visual identity system.
3. Singtel’s new brand brings Singapore’s Asia-leading telco to the rest of the world. The capital T in the old brand is eliminated and cellular-like dots emanate from the i.
4. Rotterdam’s Studio Dunbar launched a new look for low-cost Dutch airline Transavia yesterday. The launch featured the new look of staff uniforms, the elimination of ‘.com’ from the brand name and a digitally-friendly icon. Not to mention a shiny new livery.

Have a tip for next week’s #TransformTuesday? Send your suggestions here.


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