#TransformTuesday: 15 December
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays
In partnership with NFL, Bud Light and Pearlfisher design agency have introduced #teamcans, beer cans branded with the NFL American football teams. There are 28 different designs inspired by each team’s uniform. Pearlfisher says that the diagonal stripe in each team’s dominant colour imbues the momentum and dynamism of the sport of football itself.
Professional, Russian cycling team, Katusha, has a new-look kit and brand for 2016. Previously dubbed, the Global Russian Cycling Project, Katusha says that the rebrand is a bid to adopt a more international identity. Besides the new kit and logo, Katusha is also launching a clothing company, Katusha Sports, off the back of the new brand.
Google continues to transform its business with the rebranding of side business, Verily. The company was previously named, Google Life Sciences. Verily will continue to find ways to apply technology to health and the life sciences, its new name derives from the Latin word for truth.
Radius is DONG Energy’s new independent brand. Launched as part of DONG’s mission to simplify the complex electricity market, the new brand strategy and visual identity are designed by Scandinavian brand and design agency, Kontrapunkt. Radius' new name and identity will be launched on 1 April 2016.
Mediacorp, the largest media broadcaster and provider in Singapore, has opened a new 800,000-square-foot campus, and with it, a new identity by local agency Bonsey Design. The new, colourful iteration is more ‘media’ than ‘corp’, and application in the new campus reiterates this.
The Helsinki Philharmonic Orchestra’s new identity was designed by Bond, a brand-driven creative agency. The new logo and visual identity draws from the orchestra and its musicians to create a dramatic, monochrome identity with accents of red and powerful photographic images.