• Transform magazine
  • March 24, 2019

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#TransformTuesday: 1 December

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays

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New Zealand-based SBS Bank is a local bank with ambitions to grow into a national brand. The Southland-based bank group aims to broaden its appeal with a new orange veneer that replaces the provincial maroon and gold that preceded it.

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Karel de Grote Hogeschool (KdG) is a Catholic university in Antwerp, Belgium. Its new identity is designed by Mechelen, Belgium-based Branding Today. For a university, the new identity is unusually bold and avant garde, it uses an entirely monochrome visual language of curved and straight sticks assembled haphazardly.

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The UK’s Federation of Small Businesses (FSB) has revealed a radical new brand alongside a major investment in digital. It is hoped that the improved digital experience will meet the needs of modern-day small business owners and will make it easier for them to access the FSB’s membership services, joining processes, and campaign activity.

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Discovery-owned sports broadcaster, Eurosport, and UK-based DixonBaxi, have collaborated on a new identity with the guiding principle, ‘We Are One’, which puts the fans at the centre of the brand. The new Eurosport logo, which exchanges multiple stars for one single star, was designed by international design consultancy, Pentagram partner Angus Hyland in collaboration with DixonBaxi.

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Another week, another football league rebrand. This time it’s the Canadian Football League. CFL’s new brand aims to attract the next generation of fans. Jeffrey L. Orridge, commissioner, says, “It respects the past but really invites in our fans of the future.” The new tagline is ‘What we’re made of’.