• Transform magazine
  • April 24, 2017



The judges

The judging panel for the Transform Awards MENA 2017 is composed of branding and communication experts from the Middle East and North Africa region. We purposely look for a panel that have experience and knowledge of branding, marketing, corporate communications and advertising from various industries in order to provide a wider perspective.

The scoring is done on a points system and the judges score anonymously. The judging system we operate is one which is fair, if a judge has entered into a specific category, they will be exempt from reviewing that area in which they are competing to avoid bias. We also provide detailed feedback for submitted work which often proves highly useful.

Winners are determined by the scores they receive and only entries that score high enough marks will be shortlisted and awarded with trophies.

If you are interested and believe you have the necessary background to be a judge for the Transform Awards MENA 2018, please email Valentina Rimatori

Marion Andrivet
The Branding Journal

Marion is the founder of The Branding Journal, an independent website for worldwide news, insights and case studies about brand strategies. She also works for a global advertising agency with clients such as L'Oréal, MasterCard and Nestlé. Passionate about branding, she loves to search for the best brand strategies and case studies from all over the world, providing the Branding Journal's readers with a multicultural overview of the industry.

Komal Bajaj
marketing and communications director

Komal heads up marketing and communication for UM MENA across 14 offices in 13 countries across the Middle East & North Africa. She is responsible for the development and implementation of communication strategies through PR, events, CSR, experiential activations and thought leadership activities to build the UM brand, create consumer awareness and drive customer preference. Komal oversees sponsorships, marketing effectiveness, social media, media and employee communication and collaborations with UM’s clients and partners.

Prior to this, Komal was a publisher for the Middle East editions of Fortune magazine in charge of brand strategy and content management of the magazines and has also worked with Samsung as marketing manager for their mobile handsets division in the GCC.

Flavia Barbat
editor in chief
Branding Magazine

Flavia is the editor-in-chief of Branding Magazine, an independent, digital brand journal offering the latest updates, case studies and insights from branding leaders globally. She is also the co-founder of KlichE Killers, which stands as an international creative hub for technological development, brand strategy and marketing execution. Her experience includes copywriting, editing, content management, creative strategy, marketing and public relations within the fields of media, technology and entertainment.

Mohammed Dashti
branding and marketing communications
Dubai Properties

Mohammed is the senior manager -branding & marketing communications for Dubai Properties. Within this role he oversees both corporate and development brand strategies and positioning as well as completing brand audits to ensure unification and a consistent customer brand experience. He is also responsible for building the brand experience around DP commercial and residential developments. Prior to this Mohammed has held roles that include corporate communications and brand reputation manager for Procter & gamble in addition to senior marketing manager for Bahrain Telecommunications Company.

Anas Ebrahem
marketing manager
Elekta Gulf

Over 12 years of experience in Marketing & PR, Anas is currently holding the position of Marketing & PR Manager at Elekta Gulf. Responsible for the development of all functions of the marketing department, his passions include marketing, branding, communications and strategy, advertising, CX, Ecommerce, Social Media, IoT and the future of digital marketing. A life-long learner, Anas prides himself on keeping up with current market trends and has cultivated an understanding of brand goals and how they translate to customers.

Michael Fakhry
brand manager

Michael Fakhry is Brand Manager Beiersdorf MENA, with responsibility for NIVEA & 8x4 Deodorants. Prior to joining Beiersdorf, he worked in strategic business development and marketing at several companies such as Procter & Gamble and General Mills. Notable is his 6 years’ experience of Brand Management multiple product lines have seen the light across household, foods and skin care industries. Michael’s greatest strengths are his creativity, drive and leadership. He thrives on challenges, particularly those that expand the company’s reach.

Abdul Karim
strategy consultant
Syed Abdul Karim

Abdul Karim has been a branding and advertising professional for over 15 years. His experience spans across marcom disciplines to include everything from brand strategy to communication, branded content, activation, retail and digital. In his last role he was heading the branding function for Mobily in Saudi Arabia before relocating to the United States as an independent Strategy Consultant. His prior experiences include leading the Strategic Planning function for both DDB and Ogilvy across the Middle East and South Asia region for over a decade. Besides regularly publishing papers, articles and blog posts Abdul Karim is an avid keynote speaker and trainer on various topics related to marketing, technology and communications.  

Akbar Khan
group head of brand

Akbar Khan has 18+ years’ experience of telecommunication industry in various C-level/senior marketing roles. During the course of his career he has established and nurtured a number of power brands. He is currently heading global brand function in Etisalat Group and is responsible for brand strategy and its stewardship across the 17 markets footprint. Previously, he was CMO Ufone – which is a 24 million+ subscribers company based in Pakistan and is part of Etisalat footprint. He is an avid learner of brand practices and an enthusiastic contributor towards compelling brand building.

Ziad Khoury
marketing manager
Kimberly Clark

Marketing enthusiast with extensive expertise across the Middle East and North Africa in a variety of industries ranging from prestige fragrances to tissues and baby products.

Passionate about behavioural science, social media and mobile apps; Ziad integrates these in the majority of his marketing campaigns.

Ziad is currently the Marketing Manager for Kimberly Clark handling the Levant and North Africa region. He joined Kimberly Clark in 2007 and has since held several marketing lead roles across the organisation.

Walid Kotaich
marketing manager
Abu Dhabi Media

Walid is a brand and marketing professional with over 15 years of experience working across GCC and lower Gulf fragmented markets. He currently holds the position of marketing manager at Abu Dhabi Media Company and is responsible for developing strategies, overseeing and launching brand, and advertising campaigns for ADM’s corporate, sports disciplines and digital. In his previous roles, he managed the regional marketing for HTC and the media planning and buying for Etisalat. Walid holds an MBA in Marketing and Communication and his B2B and B2C sector experience includes FMCG, Industrial, Telecommunication, IT, Banking, Government and Health.

Peter Krikhaar
managing director

Peter brings 20+ years management experience in international business environments. Before joining Endpoint in April 2014 he spent nearly eight years as a Director at VIM Group, delivering transformational brand change to many international clients. Peter started his career spending 13 years with TNT in his native Netherlands, where he held several management positions, finally rising to the post of Transport Director, Europe.

In his current role at Endpoint, he runs our Dubai office and heads up our business for clients across the Middle East and North Africa. Peter lives in Dubai with his wife and two kids. He speaks three languages, English, Dutch and German. 

Syed Mansoorh Hussain
Marketing Manager
Nestle - Middle East

A marketer at heart but exposed into almost all the key leadership roles within demand generating commercial functions with top-notch FMCG and healthcare companies like Nestle, Pfizer, Mead Johnson and Sanofi-Aventis.  20 years into various marketing leadership roles in the Middle East, Africa, Levant, Iran, Iraq and Pakistan. Hold a master’s degree in business.

Have been involved in multiple brand turnarounds, new product launches, expansion of geographical footprints. Multifunction and cross cultural exposure and hands on experience of working with key stakeholders i.e. consumers, healthcare professionals, media agencies, governments authorities, distribution and retail channels.

Antony Lawrence
managing director

Antony leads the Dubai office of Latitude, an independent boutique brand consultancy that specializes in Luxury Lifestyle brands.

His creative juices still flow from his time at St Martins school of Art, and experience working in advertising and branding both in London and Internationally.

He came to the Gulf Region in 2005 as the Group Director of Marketing at Jumeirah Group, where he was involved in taking the Dubai born hospitality brand Global. He introduced Jumeirah hotels into new territories that included United States, Europe and China.

He then joined TDIC in Abu Dhabi to help launch Saadiyat Island as a new tourism destination with the hotels, Gary Player Golf course, Monte Carlo Beach Club, High end real estate and the cultural assets of the Guggenheim, Louvre and Sheikh Zayed Museums.

So a true maverick who has had experience both client and design side and was fortunate to win the Best Visual Identity at the Transform awards with Latitude last year.

Yasmin Medhat
regional retail marketing manager
Samsung Electronics MENA

Yasmin is leading retail innovation solutions and brand activations for all Samsung product divisions across all of Middle East North Africa, Turkey , Iran and Pakistan

Prior to her current role, Yasmin oversaw all retail marketing activities and company local events for Jotun Paints Middle East

Yasmin is a certified color consultant since 2011 aside for being among the regional team for selecting Jotun colors trends 2011 and 2012

Yasmin holds a bachelor ‘s degree in Architectural Engineering from Greenwich University

Shikha Monga
regional marketing manager
Lenovo East Africa

Shikha has a flair for marketing and thrives off the creative stream of strategizing management ideas. Currently the Regional Marketing Manager for Lenovo in East Africa, she looks after marketing elements for entire product portfolio from PCs, Servers, multi-modes to Smartphones. Shikha graduated with a distinction in her Master’s degree in ‘Marketing and Strategy’ from the Warwick Business School, England. Shikha has worked her way up the corporate ladder over the past 9 years and has excelled with strategic achievements in different roles. With practical knowledge in media planning, buying, and PR compel Shikha to validate spending through measurable and incremental return on investment. Past experience includes work with Samsung Electronics, where she was responsible for planning and coordinating all marketing activities, campaign management and corporate brand management. Prior to join Samsung, she was working for LG Electronics and was responsible for Corporate Marketing and Communications. On a lighter note, Shikha enjoys travelling, reading and diving.

Ian Paget
Logo Geek

Ian is lead creative designer for advansys, working on the design for projects which include eccomerce solutions, websites and logo designs for companies such as GSK, Yakult and Kuehne + Nagel. With a passion for branding and identity design, in his personal time he runs Logo Geek, working on identity designs for small to medium sized businesses. Through Logo Geek, Ian has a thriving social media following, reporting and tracking leading brand design trends and news to the creative community.

Mahmood Qannati
head of client marketing services and brand
Standard Chartered Bank

Mahmood joined Standard Chartered in 2010, and has worked in Bahrain and the UAE in Country and Regional roles.

In March 2013, Mahmood joined Standard Chartered in Dubai as Head of Marketing Services for MENAP. Since September 2015 he is Regional Head, Brand and Client Marketing Services for Middle East and Africa.

Previously, he managed the marketing function for the Northern Gulf, Levant and Oman region based in Bahrain.

Prior to joining the bank, Mahmood has worked as the Head of Marketing and Corporate Communication at Bahrain International Airport. Mahmood has more than 15 years of marketing and public relations experience working for regional and international brand like Toyota, Lexus, HSBC and Batelco across banking, aviation, telecommunications and the automotive industries.

Maria Salazar
Production Advisor

Maria has worked in many areas of marketing and communications for different industries across the GGC. She has spent much of her career working for companies that include Farah Leisure, the Regency Group in Qatar and has also managed the marketing for Ferrari World Abu Dhabi. Maria currently works within the Shell Upstream International team. Maria also holds a professional diploma as a graphic designer in addition to years of experience in marketing and communications events.

Mark Scragg

Mark is a partner in design based in Lippincott’s London office. His 14 years of experience in brand development span global B2B and B2C clients including Airbus, BNP Paribas, DPD, IHG, Lime, NATS, Nectar, Rentokil, Initial, Tesco, T-Mobile, Unilever, and Visa.

Mark recently led the creation of Jawwy from STC, a digital disruptor mobile brand for Saudi youth. Mark also developed the visual system for Expo 2020 Dubai. 

Before joining Lippincott, Mark was with brand consultancy Dave (now Calling Brands) and spent eight years with Wolff Olins. His work has been recognised with numerous industry design awards including D&AD, Creative Review, London International Advertising Awards, Society of Typographic Design, DBA Design Effectiveness, Marketing Effectiveness, Transform Europe and Middle East, Graphis and GDUSA.

Daniel Taylor
senior director brand development

Dan is currently the senior director -  brand at du in Dubai. He is primarily responsible for delivering the day-to-day brand development needs of the business, from both a design and strategic perspective. Over the last 18 years he has worked on many renowned global brands from both an agency and client perspective. Dan has spent a significant part of his life working in international environments and regional roles, having lived in Singapore, Los Angeles, London, with home currently being the UAE.


Align your brand with this global celebration, honouring brand development and rebranding. We have a number of sponsorship options available to you. Call us to find out more. 

Andrew Thomas, publishing editor of Transform Magazine and Awards

email: athomas@transformmagazine.net

call: +44 (0)20 7498 7008

Supporting Partners

If you are interested in being a supporting partner for the Transform Awards MENA please email Valentina Rimatori