• Transform magazine
  • February 20, 2018



The judges

The judging panel for the Transform Awards MENA 2018 is composed of branding and communication experts from the Middle East and North Africa region. We purposely look for a panel that has experience and knowledge of branding, marketing, corporate communications and advertising from various industries in order to provide a wider perspective.

The scoring is done on a points system and the judges score anonymously. The judging system we operate is one which is fair, if a judge has entered into a specific category, they will be exempt from reviewing that area in which they are competing to avoid bias. We also provide detailed feedback on submitted work which often proves highly useful.

Winners are determined by the scores they receive and only entries that score high enough marks will be shortlisted and awarded with trophies.

If you are interested and believe you have the necessary background to be a judge for the Transform Awards MENA 2018, please email Michelle Kibble.

Komal Bajaj
marketing and communications director, MENA

Komal heads up marketing and communication for UM MENA across 14 offices in 13 countries across the Middle East & North Africa. She is responsible for the development and implementation of communication strategies through PR, events, CSR, experiential activations and thought leadership activities to build the UM brand, create consumer awareness and drive customer preference. Komal oversees sponsorships, marketing effectiveness, social media, media and employee communication and collaborations with UM’s clients and partners.

Prior to this, Komal was a publisher for the Middle East editions of Fortune magazine in charge of brand strategy and content management of the magazines and has also worked with Samsung as marketing manager for their mobile handsets division in the GCC.

Ash Banerjee

Yashodeep Ghorpade
marketing communications manager
SONY Middle East 7 Africa

Yashodeep is currently marketing and communications manager at SONY Middle East & Africa. He's a dynamic, high caliber professional with experience in marketing communications, digital marketing, event management, advertising and promotions, branding, corporate communication, budget and cost management with reputable organizations. Proven track record of managing multinational professional teams, collaborating with stakeholders, anchoring creative and management functions and delivering consistent results aligned to company goals and objectives.

Jimmy Kmeid
design director

As Design Director at FITCH Dubai, Jimmy Kmeid leads a team of creatives on a day-to-day basis delivering brand solutions across the MENA region.

Having been in the creative industry for more than fifteen years, Jimmy has gained extensive background knowledge and understanding of design and the important role it plays when applied to brands and businesses.

He takes a special interest in cross-cultural design, developing creative solutions that blend global and local cultures into unique brand experiences. In his twelve years at FITCH, Jimmy has worked across different studios in the FITCH network including London and Delhi. He has been involved in developing and designing brands strategically and creatively for clients like Vodafone, Nestlé, Intercontinental Hotels Group, Indigo Hotel, Jumeirah, Chalhoub Group, Qatar Foundation, Qatar Football Association and Aljazera Markets.

Projects he has worked on have received recognition at awards across the region and globally, including Cannes Lions, Design Week Awards, Dubai Lynx, and Transform Awards MENA for best overall visual identity.

Walid Kotaich
marketing manager
Abu Dhabi Media

Walid is a brand and marketing professional with over 15 years of experience working across GCC and lower Gulf fragmented markets. He currently holds the position of marketing manager at Abu Dhabi Media Company and is responsible for developing strategies, overseeing and launching brand, and advertising campaigns for ADM’s corporate, sports disciplines and digital. In his previous roles, he managed the regional marketing for HTC and the media planning and buying for Etisalat. Walid holds an MBA in Marketing and Communication and his B2B and B2C sector experience includes FMCG, Industrial, Telecommunication, IT, Banking, Government and Health.

Syed Mansoorh Hussain
Marketing Manager
Nestle - Middle East

A marketer at heart but exposed into almost all the key leadership roles within demand generating commercial functions with top-notch FMCG and healthcare companies like Nestle, Pfizer, Mead Johnson and Sanofi-Aventis.  20 years into various marketing leadership roles in the Middle East, Africa, Levant, Iran, Iraq and Pakistan. Hold a master’s degree in business.

Have been involved in multiple brand turnarounds, new product launches, expansion of geographical footprints. Multifunction and cross cultural exposure and hands on experience of working with key stakeholders i.e. consumers, healthcare professionals, media agencies, governments authorities, distribution and retail channels.

Yasmin Medhat
regional retail marketing manager
Samsung Electronics MENA

Yasmin is leading retail innovation solutions and brand activations for all Samsung product divisions across all of Middle East North Africa, Turkey , Iran and Pakistan

Prior to her current role, Yasmin oversaw all retail marketing activities and company local events for Jotun Paints Middle East

Yasmin is a certified color consultant since 2011 aside for being among the regional team for selecting Jotun colors trends 2011 and 2012

Yasmin holds a bachelor ‘s degree in Architectural Engineering from Greenwich University

Ian Paget
Logo Geek

Ian is lead creative designer for advansys, working on the design for projects which include eccomerce solutions, websites and logo designs for companies such as GSK, Yakult and Kuehne + Nagel. With a passion for branding and identity design, in his personal time he runs Logo Geek, working on identity designs for small to medium sized businesses. Through Logo Geek, Ian has a thriving social media following, reporting and tracking leading brand design trends and news to the creative community.

Hannah Powlesland
general manager - Middle East

Hannah is responsible for Start’s operations in the Middle East. She leads key projects herself and works closely with clients to deliver award-winning brand, digital and retail solutions. She has worked with many of the region’s leading brands on large scale transformation projects including Yas Island, Bank Dhofar, Dubai Airports, Jumeirah, Hamad International Airport, ADCB, Virgin Mobile, Mubadala, Emaar and Etisalat.

 Prior to Dubai, Hannah was based in East Africa and the UK working with hotels, real estate developers and businesses to help shape and deliver employee engagement programmes, brand strategy and re-brand projects.

Maria Salazar
Production Advisor

Maria has worked in many areas of marketing and communications for different industries across the GGC. She has spent much of her career working for companies that include Farah Leisure, the Regency Group in Qatar and has also managed the marketing for Ferrari World Abu Dhabi. Maria currently works within the Shell Upstream International team. Maria also holds a professional diploma as a graphic designer in addition to years of experience in marketing and communications events.

Daniel Taylor
senior director brand development

Dan is currently the senior director -  brand at du in Dubai. He is primarily responsible for delivering the day-to-day brand development needs of the business, from both a design and strategic perspective. Over the last 18 years he has worked on many renowned global brands from both an agency and client perspective. Dan has spent a significant part of his life working in international environments and regional roles, having lived in Singapore, Los Angeles, London, with home currently being the UAE.


Align your brand with this global celebration, honouring brand development and rebranding. We have a number of sponsorship options available to you. Call us to find out more. 

Andrew Thomas, publishing editor of Transform Magazine and Awards

email: athomas@transformmagazine.net

call: +44 (0)20 7498 7008

Supporting Partners

If you are interested in being a supporting partner for the Transform Awards MENA please email Michelle Kibble