• Transform magazine
  • May 29, 2017


Asia Pacific

The judges

The Transform Awards Asia-Pacific 2016 was judged by a panel of in-house industry experts across a multitude of sectors. We purposely look for a panel that has experience of and knowledge in branding, marketing, corporate communications and advertising for a wide perspective. The judges mark the entries on a criteria that correlates to the information asked for in the entry statement. The scoring is done on a points system and the judges score anonymously. Winners are determined by the scores they receive and only entries scoring high enough marks will reach the shortlist and win a trophy. Should you wish to get in touch about the opportunity to become a judge, please get in touch with Valentina Rimatori

If you would like to be considered for the 2017 judging panel, please email Valentina at vrimatori@transformmagazine.net.

Please note that we only accept people that work for in-house branding teams, not agencies.

Marion Andrivet
The Branding Journal

Marion is the founder of The Branding Journal, an independent website for worldwide news, insights and case studies about brand strategies. She also works for a global advertising agency with clients such as L'Oréal, MasterCard and Nestlé. Passionate about branding, she loves to search for the best brand strategies and case studies from all over the world, providing the Branding Journal's readers with a multicultural overview of the industry.

Flavia Barbat
editor in chief
Branding Magazine

Flavia is the editor-in-chief of Branding Magazine, an independent, digital brand journal offering the latest updates, case studies and insights from branding leaders globally. She is also the co-founder of Kliche' Killers, which stands as international creative hub for technological development, brand strategy and marketing execution. Her experience includes copywriting, editing, content management, creative strategy, marketing and public relations within the fields of media, technology and entertainment.

Maria Bourke
creative director
Gibson Innovations

Maria is Creative Director at Gibson Innovations, one of the fastest-growing consumer electronics companies in the world. Formerly known as Philips Design, Gibson is a privately held company with a portfolio of music and audio brands for both consumers and professionals, across the full journey of music: creation, performance and experience. Maria has over 20 years experience as a design leader and practitioner with extensive multi-disciplinary design experience within in-house, corporate and consultancy.

Elizabeth Clerke
head of brand
BT Financial Group

Elizabeth is an experienced brand manager with a background in account management and strategy. She has worked with retail brands throughout her career, having run the MYER account for five years through traditional channels and online opportunities. Prior, she was the business director on the Iconic and ran the Telstra business for two years. She has experience in the financial market having worked on Westpac and St.George. She is a committee member of the Gender Diversity Working Group for Australia's Communications Council.

Michael Friedberg
head of digital marketing - Asia Pacific

Day to day we look at how we can market to and support customers digitally - being in the right place, at the right time, with the right content during the customers' digital buying journey. We also work closely with our sales teams to ensure they are using latest tools and infrastructure to support social selling, digitally engaging with the customers when and how they want - across a range of solutions aimed at new buyers and new customers.

Andre Javes
Toys R Us

As President, Toys“R”Us, Asia Pacific, Andre Javes oversees all operations and business activities for the company’s more than 392 wholly owned stores and approximately 12,077 employees in Australia, Brunei, China, Hong Kong, Japan, Malaysia, Singapore, Taiwan and Thailand. He also provides oversight for the company’s 70 licensed stores in the Philippines and Macau. In this role, Mr. Javes is responsible for marketing, ecommerce, merchandising, store operations and customer service excellence in Asia Pacific, and leads a team in growing and developing the company’s business in these markets.

A seasoned retail executive with more than 30 years of merchandising and management experience, Mr. Javes joined Toys“R”Us, Australia in 2008 as General Merchandising Manager with responsibility for toy and baby products. After a brief hiatus, he returned to the company in April 2013 as Managing Director, Toys“R”Us, Australia. In this capacity, he oversaw all operations and business activities for the company’s more than 30 stores, e-commerce site, corporate office and more than 1,700 employees there. Mr. Javes was appointed to his current role in March 2014.

Mr. Javes has relocated from Australia and currently resides in Hong Kong with his wife Helen and daughter Madelyn.

Prior to being appointed Managing Director, Toys“R”Us, Australia, Mr. Javes served as Chief Executive Officer at Anaconda Group Pty from 2009 to 2012, where he managed a retail chain of camping, outdoor and adventure gear stores across Australia. Earlier in his career, Mr. Javes spent three years at Kmart as Divisional Merchandising Manager first for Seasonal and Consumable items and later for the company’s Toy and Outdoor product categories throughout Australia and New Zealand. He also served as Group Merchandise Manager, Grocery at Coles Supermarkets Australia Pty Ltd.

Laura Jennings
head of brand engagement
Australian Unity

Laura is currently Head of Brand for Australian Unity. Prior to that role, she was Director of Consulting and Relationships at Forethought Research where she lead a team of over 30 consultants and worked with major domestic and international brands across a wide range of sectors.  Laura also was Brand Strategy Manager at Ford Australia and held many marketing & sales positions with Ford Motor Company both within Australia and internationally. 


Sean Lang
deputy program director
Greenpeace East Asia

Sean Lang(郎希宇) works for Greenpeace East Asia as Deputy Program Director, responsible for organisation's communication strategy, to build up global team and led them to implement more than 20 projects, he also led the organisational digital strategy design, driven Greenpeace adopt to digital world to maintain the cutting edge position of industry. Before GP, Sean working for different international business sector as marketing specialist, and marketing director. Sean graduated from Peking University with political science major. 

David Leung
head of branding & research development
Maxim’s Caterers Ltd

David is a 360-degree expert in branding and marketing, connecting people with brand experience through innovative strategies. He helped orchestrated awards from advertisements, branding identities, product development and shop interior designs for the past decade. Equipped with another decade of experience among international advertising agencies, building up creative teams - local and overseas. David started his career in Hong Kong as a pioneer entrepreneur in digital interactive media back in the 90’s when the Internet speed was only 14.4K. His favourite motto for marketing is: “Good marketing makes the company look smart. Great marketing makes the customer feel smart.”

Eve Lo
chief consultant of brand commerce consultancy
Isobar China Group

With more than 29 years’ experience in brand and data centric insights strategy, Eve Lo is regarded as one of the pioneers in using data for brand expansion in Greater China.

With the belief of that digitally-enabled experience drives business results, Eve and her team marry real time data with brand measurement methodologies by developing Code 1** & forge partnership with UnionPay in order to perform Brand Commerce Consultancy including Business Insight, Brand Platform, Data Ecosystem and eCom+CRM. In the era of convergence, any compelling brand experience is one step away from transactions, Eve and her team with a focus on helping clients grow their brand in a digital age.

Eve’s expertise covers categories as diverse as personal care, skincare, cosmetics, food and beverage, retail, durable goods, banking and finance, sports, consumer electronics, luxury goods, telecommunications and internet services. She has been servicing over 90 brands in Greater China Area.

Prior to joining Isobar, Eve was Chief Knowledge Officer at GroupM China.

**Developed by isobar, Code 1 is a proprietary big data analytical tool for in-depth consumer insights, brand experience tracking and sales drivers’ analysis.

Sharon Lun
head of corporate communications

Sharon Lun is Head of Corporate Communications at Hong Kong Aircraft Engineering Company Limited (HAECO Group), a Swire Group company. An experienced communications professional, Sharon possesses extensive in-house and agency experience in advertising, branding, corporate communications, crisis management, media relations, investor relations and public affairs across a wide range of industries including aviation, healthcare, luxury brands, FMCG and telecommunication. She led the rebranding for the HAECO Group and received international recognition. She holds a Bachelor of Arts degree from Hong Kong Baptist University and a MBA from The University of Iowa.

Jen McCombie Burman
senior marketing manager
Indigo Living

Jen spearheads the marketing team for Indigo Living which encompasses both their B2C and B2B offerings across APAC and the Middle East. She is a marketing and branding professional with over 12 years of extensive experience working in creative 4A agencies and in-house for fashion and travel brands.  The past 7 years have seen her in the role of global marketing manager for Pacsafe and more recently Indigo Living.  Her background as a senior creative coupled with her business orientated mindset have driven innovative communication and brand strategies, integrated campaigns and insightful solutions that have had proven results across N.America, APAC, Europe and the Middle East. Adopted and raised in Hong Kong by British parents she has an international, multi-culturalbackground and has worked for TBWA, M&C Saatchi, Publicis and Pacsafe with clients such as, Mandarin Oriental, Marriott International, Anna Sui, adidas, Standard Chartered Bank and MGM Grand Macau.

Mei Mei Song
senior manager, branding
Plaza Premium Group

Mei Mei grew up in Hong Kong and schooled in Edinburgh. While her first love is economics and politics, she decided that journalism would allow her to research and interview all sorts of topics and meet people from all walks of life – something she found intriguing; in Hong Kong & Macau Tatler, she began styling and wrote on wine, fashion, architecture, jewelry, food and art; and later went on to be the editor of AsiaTatler.com. With a penchant to immerse herself in different business cultures, she joined Plaza Premium Lounge, the world’s leading independent lounge network, she is instrumental in its global rebrand, in her role, she introduced other airport premium services in major international airports with new brands Aerotel, an airport transit hotel collection, Airport Dining, a portfolio of delectable airport dining concepts, and Allways, a luxury airport meet and greet service. She continues to travel and grow with Plaza Premium Group.

Michelle Tan
senior manager, brand marketing
Hong Kong Tourism Board

Fueled by passion and collaboration, Michelle enjoys being part of a think tank embracing creativity that uplifts society, in ways small or big. With 16 years of solid experience in integrated marketing communications and brand strategy across Asia Pacific.

Michelle worked for over 13 years on the agency side managing digital, CRM and integrated communications for brands like Citibank, HSBC, Nokia, Guinness, Johnnie Walker, Estee Lauder Companies, Friso, Weight Watchers across Malaysia/ SEA and China.

She spent 4.5 years in Shanghai with DDB China Group as the group’s first integrated Business Director and progressed to a newly created role of Marketing and Communications Director, as part of DDB China’s management team.

Michelle then moved to Hong Kong in 2013, and joined Hong Kong Tourism Board as Senior Manager, Brand Marketing — currently spearheading and leading the brand voice and positioning for destination Hong Kong globally.

Steven Taylor
chief marketing officer


Steven Taylor joined Shangri-La International Hotel Management Limited as Chief Marketing Officer in January 2015.  His role encompasses the full marketing and commercial function including brand positioning & customer experience, recognition programs, revenue management, PR, digital and distribution strategy as well as customer relationship management.  Mr. Taylor is a commercial leader with global experience across the marketing spectrum, specializing in digital and brand marketing and brings more than 15 years of experience in the travel industry.  Previously, he has held a variety of senior marketing management position in Europe, North America and the UK.  He holds an Executive MBA from the Swiss School of Hospitality & Tourism.

Kate Thomas
head of marketing and brand
Winning Appliances

Since 2013 Kate has been Head of Marketing & Brand for Winning Appliances, the Sydney-based kitchen and laundry specialist. Kate is responsible for branding, marketing, website and in-store touch points for this customer-centric national retail business. Kate worked on the rebrand of Winning Appliances, which was launched in April 2014 and has won a number of awards to date. Kate began her career in London before moving to Switzerland in 2012 and now settling in Australia.

Tommy Tse
regional PR & brand communications manager
Treasury Wine Estates

As regional PR manager for Australian fine wine brand Penfolds, Tommy leads brand communications across greater China including media relations, digital communications and regional coordination with marketing and sales teams. Prior to joining Penfolds, he was an account director at Chon & Wolfe-impactasia where he designed and implemented multi-phase marketing and communications programs for a variety of fashion, beauty and FMCG brands. Tommy's experience also includes serving several global PR consultancies.

Supporting Partners

If you are interested in being a supporting partner for the Transform Awards Asia Pacific please email Michelle Kibble at mkibble@transformmagazine.net