The Transform Awards Asia-Pacific is judged by a panel of in-house industry experts across a multitude of sectors. We purposely look for a panel that has experience of and knowledge in branding, marketing, corporate communications and advertising for a wide perspective.
The scoring is done on a points system and the judges score anonymously. The judging system we operate is one which is fair, and if a judge has entered into a specific category, they will be exempt from reviewing that area in which they are competing, to avoid a conflict of interest. We also provide detailed feedback on submitted work, after the awards evening, which often proves highly useful for future entries.
Winners are determined by the scores they receive and only entries that score high enough marks will be shortlisted and awarded with trophies.
If you are based in-house and you wish to get in touch about the opportunity to become a judge, you can email Jessica Dunmall.
Agency slots are filled by the winning agency of the 2017 'Best overall visual identity' award and the 'Grand Prix'.
Below, you can see who made up the judging panel for the 2017 Transform Awards Asia-Pacific.
Basil holds a Master’s Degree in advertising from the Chinese University of Hong Kong. Basil joined UberEATS in January 2017 as the Brand Manager. Based in Hong Kong, he manages UberEATS Hong Kong’s branding and regional growth strategies. In addition, Basil provides strategic counsel on marketing strategy, campaign executions, and big data analysis.
Prior to his role at UberEATS, Basil has left his mark on key global advertising agencies, including Leo Burnett, Ogilvy & Mather and McCann & Spencer. He has worked closely with a diverse range of global clients such as P&G, Pfizer, Cathay Pacific, Kimberly Clark, Swire and Bank of China.
head of brand
BT Financial Group
Elizabeth is an experienced brand manager with a background in account management and strategy. She has worked with retail brands throughout her career, having run the MYER account for five years through traditional channels and online opportunities. Prior, she was the business director on the Iconic and ran the Telstra business for two years. She has experience in the financial market having worked on Westpac and St.George. She is a committee member of the Gender Diversity Working Group for Australia's Communications Council.
head of marketing
Adam Cowlishaw is currently head of marketing at Studio XII, Asia’s leading distributor of over 20 health and beauty brands, including HASK beauty, based in Singapore.
Previously, he led marketing, communications, and strategy for Doctors Beck & Stone, a growth-phase veterinary company, with operations across Mainland China, Hong Kong, and Singapore. During this time, he developed the brand platform and regional marketing strategy, leading a series of transformative projects across communications, corporate identity, customer experience, and product development.
Cutting his teeth in UK retail, Adam worked agency-side before spending 4 years at Boots UK where he was accountable for digital marketing, driving double-digit growth for the online business.
Leslie Fok is currently the Marketing Director at LAWSGROUP – one of the leading global garment manufacturers with offices, factories, retail shops, and more than 20,000 employees around the world. Leslie leads the Group’s Marketing & Branding Department and the shopping malls’ Leasing, Marketing & Operations teams, oversees and develops strategies in Leasing, Branding, Marketing, PR, Creative, Corporate Communications, CSR, and CRM. Prior to LAWSGROUP, Leslie played a leading role in marketing in various international groups for over 10 years. Leslie and his team were recognized with “The Best Hong Kong Property Brand Award” at the SCMP Enterprising Hong Kong Brand Awards 2016 and “The Brand Excellence Award” at the inaugural Enterprising Hong Kong Awards in 2014. He also served on the judging panel for a number of marketing and creative awards, such as The MARKies and Agency of the Year.
head of commercial marketing/market strategy
IBM Digital Business Group
With almost 20 years’ experience in marketing, primarily focused on the tech sector, Michael has seen a huge amount of change but nothing as crazy as the last 5 years. His roles over this time have reflected the challenges that customers face as they digitally transform to meet the ever demanding needs of their customers, patients and citizens. Right now Michael runs two teams who 1) identify the needs of the market, at a buyer level, and design marketing programmes that not only deliver a world class client experience, but show up during the different stages of the buyer journey to allow IBM and its business partners to deliver relevant solutions and 2) allow sellers to use latest data analytics, digital and social tools plus digital content to engage with a wider group of buyers to understand how IBM's capabilities can be used to solve their challenges. This is the brave new world of B2B marketing.
international business and communications director
Sarah joined MDME with over 15 years’ experience in media and communications when she first moved to Hong Kong in 2014. Commencing her career as a journalist, Sarah has worked in the non-for-profit sector and corporate communications before she found herself in her current position which straddles branding, sponsorship and events. Sarah plays a key role in the commercial execution of The Great European Carnival – one of the biggest live outdoor family events in Hong Kong and splits her time across the two companies.
corporate communications lead
Harsha Harjani is the Corporate Communications Lead for Aviva in Asia. She is passionate about leadership and culture change and has built a career that has spanned the entire spectrum of communications, from internal to external, from the public to the private sector. She has a track record of delivering results, providing sound counsel, and building trust and relationships across functions and markets.
senior communications specialist
Munich Re (Group)
Mary is a published journalist and marketing and communications professional with close to 20 years’ experience in global and Asia-Pacific-based roles. She has worked in several industry sectors including 10 years in global roles at Microsoft working on all aspects of internal and external communications. She led regional internal communications at Barclays and BT Global Services before taking up an editorial role at Li & Fung, and subsequently a communications consultant role at Munich Re.
Mary has a master’s degree in journalism at Hong Kong University and is the Hong Kong correspondent covering the diamond industry and fine jewelry auctions for Rapaport. She moderated Christie’s Asia first-ever jewelry panel discussion to celebrate their 250th anniversary in Asia.
general manager, international business
Hillman Lam is the General Manager for Ctrip.com International Ltd (Nasdaq: CTRP), Hong Kong and Taiwan. Prior to Ctrip, Hillman has accumulated his marketing experience with growing companies such as Zuji, Plaza Premium Lounge and Hong Kong Airlines.
Hillman has built an extensive network across media and travel industry, homing his expertise in O2O marketing, sales driven opportunities, partnerships and business development.
His unique insight of travel, combined with his experience in e-commerce and passion for brand identity, drives his focus on delivering the most innovative, customer driven solutions. His travel writing can regularly be found featured in a local newspaper where he shares his unique perspective on trends and everything upcoming in travel news.
deputy program director
Greenpeace East Asia
Sean Lang(郎希宇) works for Greenpeace East Asia as Deputy Program Director, responsible for organisation's communication strategy, to build up global team and led them to implement more than 20 projects, he also led the organisational digital strategy design, driven Greenpeace adopt to digital world to maintain the cutting edge position of industry. Before GP, Sean working for different international business sector as marketing specialist, and marketing director. Sean graduated from Peking University with political science major.
head of branding & research development
Maxim’s Caterers Ltd
David is a 360-degree expert in branding and marketing, connecting people with brand experience through innovative strategies. He helped orchestrated awards from advertisements, branding identities, product development and shop interior designs for the past decade. Equipped with another decade of experience among international advertising agencies, building up creative teams - local and overseas. David started his career in Hong Kong as a pioneer entrepreneur in digital interactive media back in the 90’s when the Internet speed was only 14.4K. His favourite motto for marketing is: “Good marketing makes the company look smart. Great marketing makes the customer feel smart.”
Kris C.Y. Leung
MCIM, MPRPA, associate director, corporate communications and client relations
Kris is responsible for overall corporate communications, marketing, research and client relationship management in a surveyor firm headquartered in Hong Kong. He has been engaging his career in marketing field for over 10 years after graduating at Northumbria University. During his career in marketing for various industries, he has successfully brought the brands outside his area and enhanced the overall brand image to the public. Kris is currently a professional member of the Chartered Institute of Marketing and Hong Kong Public Relations Professionals’ Association. To achieve further, Kris is also pursuing a law degree.
head of corporate communications
Sharon Lun is Head of Corporate Communications at Hong Kong Aircraft Engineering Company Limited (HAECO Group), a Swire Group company. An experienced communications professional, Sharon possesses extensive in-house and agency experience in advertising, branding, corporate communications, crisis management, media relations, investor relations and public affairs across a wide range of industries including aviation, healthcare, luxury brands, FMCG and telecommunication. She led the rebranding for the HAECO Group and received international recognition. She holds a Bachelor of Arts degree from Hong Kong Baptist University and a MBA from The University of Iowa.
Jen McCombie Burman
head of marketing
Jen spearheads the marketing team for Indigo Living which encompasses both their B2C and B2B offerings across APAC and the Middle East. She is a marketing and branding professional with over 12 years of extensive experience working in creative 4A agencies and in-house for fashion and travel brands. The past 7 years have seen her in the role of global marketing manager for Pacsafe and more recently Indigo Living. Her background as a senior creative coupled with her business orientated mindset have driven innovative communication and brand strategies, integrated campaigns and insightful solutions that have had proven results across N.America, APAC, Europe and the Middle East. Adopted and raised in Hong Kong by British parents she has an international, multi-cultural background and has worked for TBWA, M&C Saatchi, Publicis and Pacsafe with clients such as, Mandarin Oriental, Marriott International, Anna Sui, adidas, Standard Chartered Bank and MGM Grand Macau.
senior brand manager
Moet Hennessy Diageo
Martin is a passionate marketer who is dedicated to create amazing brand experiences and telling great stories that get people talking. With a strong commercial background, Martin understands the importance of the right strategy and right consumer proposition to achieve commercial success. He has lived and worked in Asia, the UK, Australia and New Zealand.
Currently, Martin works with Diageo on Johnnie Walker, Tanqueray and their luxury spirits portfolio in Hong Kong. His career has been built on a passion for the drinks industry and hospitality having previously held roles with Bacardi and iconic New Zealand start-up 42 Below vodka.
head of corporate communications
Hong Kong Red Cross
Carter is currently the head of corporate communications of Hong Kong Red Cross, the role is to steer the strategic direction of the agency’s branding and all related works. He has over 10 years of working experience in major local and multi-national media corporations and NGOs including TVB, Star TV, ATV and YMCA.
Specialised in the field of media relations, digital media, public relations, marketing and crisis management, Carter holds a Distinction (1st class) in English for Professional Communication in City University of Hong Kong and obtained BA degree in Public Policy and Management from University of Hong Kong / Murdoch University with the awards of Murdoch Scholarship, Best Graduant and Institute of Public Administration Australia Prize.
executive creative director
As a co-founder of Living Group, Duncan has over 20 years’ brand and digital communications experience and has worked with clients that include EY, Citi, HSBC, Morgan Stanley, State Street, Latham & Watkins and Nomura. During this time, Duncan has gained a great insight into many of the current branding and communication challenges within the financial, professional services and technology sectors.
Duncan is also responsible for the development of new accounts and continued client relationships, strategic planning on large client projects, as well as the day-to-day management of Living’s fast-paced businesses in London, Hong Kong and New York.
marketing director, Asia Pacific
In his role, Andrea creates ‘playful’ and engaging campaigns for iconic toy brands, including Barbie and Hot Wheels for the Asia Pacific markets. In 2007 he joined the Mattel family in Italy, his home country. Since then he’s made his international mark with the company, taking on roles in Barcelona and Paris, before moving to his current role in Hong Kong. Prior to Mattel, Andrea worked in Product Development for the chocolate confectionery company, Ferrero.
VP training and internal communications
Global Cloud Exchange
Brad is vice president of training and internal communications at Global Cloud Xchange, a subsidiary of Reliance Communications, which offers a comprehensive portfolio of solutions for carriers, enterprises and new media companies. With over 20 years of experience in Asia specializing in Marketing and HR, he helps build brand awareness internally and externally through training and corporate branding efforts.
Brad is a recipient of the Distinguished Trainer Award (2010) from the Hong Kong Management Association (HKMA). He holds a Bachelor of Business Administration from the University of Texas at Austin, a Masters of Business Administration from Thunderbird School of Global Management and is currently working on a Doctor of Business Administration degree at SBS Swiss Business School.
corporate communications director
Bonnie is an accomplished communications leader with two decades of global experience in helping multinational companies build success through strategic communications and brand management.
She is currently corporate communications director at Anbang International, the global investment arm of Anbang Insurance Group, in charge of M&A communications, brand building strategy and employee engagement in all markets outside of China.
Before that, she has held senior communications roles in leading financial institutions including AIA, Allianz Global Investors, BNP, Citigroup and Credit Suisse.
Bonnie is an avid traveler who appreciates different cultures. She speaks and writes fluently in English, Mandarin and Cantonese, and understands a little bit of French and Italian.
senior manager, public affairs and communications
Natalie joined FrieslandCampina (Hong Kong) Limited (“FCHK”) in 2012 and established the public affairs function. Natalie leads the strategic development and oversees the execution of FCHK CSR campaigns, external communications, crisis management and stakeholder engagement. Currently, she is the senior manager of public affairs and communications. Under Natalie’s leadership, FCHK received over 20 awards in the past 3 years, ranging from the ‘Employer of Choice’, ‘CSR’, ‘Consumer Care’, and ‘Brand Launch’, at both local and regional level.
Before joining FCHK, Natalie demonstrated extensive experience of public affairs, PR and communications from agency and in-house, including beauty, healthcare and pharmaceutical, IT innovation, banking and insurance, entertainment.
Sponsor the Transform Awards Asia-Pacific
Align your brand with this global celebration, honouring brand development and rebranding. We have a number of sponsorship options available to you.
Call us to find out more.
Andrew Thomas, publishing editor of Transform Magazine and Awards
call: +44 (0)20 7498 7008
If you are interested in being a supporting partner for the Transform Awards Asia-Pacific please email Michelle Kibble at firstname.lastname@example.org