The Transform Awards Asia-Pacific is judged by a panel of in-house industry experts across a multitude of sectors. We purposely look for a panel that has experience of and knowledge in branding, marketing, corporate communications and advertising for a wide perspective.
The scoring is done on a points system and the judges score anonymously. The judging system we operate is one which is fair, and if a judge has entered into a specific category, they will be exempt from reviewing that area in which they are competing, to avoid a conflict of interest. We also provide detailed feedback on submitted work, after the awards evening, which often proves highly useful for future entries.
Winners are determined by the scores they receive and only entries that score high enough marks will be shortlisted and awarded with trophies.
If you are based in-house and you wish to get in touch about the opportunity to become a judge, you can email Jessica Dunmall.
Agency slots are filled by the winning agencies of the 'Best overall visual identity' award and the 'Grand Prix'.
Below, you can see who made up the judging panel for the Transform Awards Asia-Pacific 2018.
Senior Manager, Creative & Branding
Basil joined the online insurance platform, Bowtie Limited as Senior Manager, Creative & Branding. Based in Hong Kong as the headquarter, he manages Bowtie's global branding and growth strategy. On a city level, he provides insights on marketing strategy, creatives and data analysis.
With a Master’s Degree in Advertising from The Chinese University of Hong Kong, Basil has always had an eye for inventive branding strategies that offers brands a touch of tradition as well as a breath of fresh air. Prior to his role at Bowtie, Basil was also the branding lead of Uber Eats and GOGOVAN. He brings on a wealth of experience from international advertising agencies, including Leo Burnett, Ogilvy & Mather and McCann Erickson where he worked closely with a diverse range of global clients such as Cathay Pacific, P&G, Pfizer and Kimberly Clark.
While not at work, you can catch Basil at the latest hidden gem tasting food from around the world. Or when at home, he is binging on movies of all sorts, offering a piece of his advice on his own blog. He’s also into spinning, preferably in the dark, with pop music and club lighting.
Associate creative director
With dual French and German nationality, David’s portfolio is equally eclectic spanning not only Europe but also Asia Pacific and beyond.
David has over 15 years experience supporting global clients, regional powerhouse brands and boutique local influencers.
Based in Singapore for the past 12 years, David has led the Elmwood Asia creative department for the past 5 years, working on a wide variety of projects from Brand Identity, to Packaging through to developing full 360 Brand World activation.
When not designing, David is a keen botanist and spends time tending to his plants.
Formerly coroprate communications lead
Based in London, Harsha Harjani is a global communications professional with over 14 years experience managing PR campaigns in Asia, the Middle East, Europe and South America. She has spent a significant amount of time within the financial services and public sectors. Skilled at crafting the corporate narrative to help promote competitive advantage and navigate change, she is a passionate believer in the value of authentic communications to create a positive impact.
head of marketing
With many strings to his bow, Adam spent 4 years with retail giant Boots UK (part of Walgreens Boots Alliance, Inc.) where he delivered unprecedented growth for the online business. Relocating to Asia, he was charged with accelerating the delivery of growth targets for an equity-backed healthcare venture through the development and execution of a regional marketing strategy across Hong Kong, China, and Singapore. Today, Adam runs S12’s personal care business across 8 markets, helping international brands leverage local consumer insight to achieve competitive advantage, and is delivering ambitious plans to expand operations into the wider region throughout 2018/19.
head of commercial marketing/market strategy
IBM Digital Business Group
With almost 20 years’ experience in marketing, primarily focused on the tech sector, Michael has seen a huge amount of change but nothing as crazy as the last 5 years. His roles over this time have reflected the challenges that customers face as they digitally transform to meet the ever demanding needs of their customers, patients and citizens. Right now Michael runs two teams who 1) identify the needs of the market, at a buyer level, and design marketing programmes that not only deliver a world class client experience, but show up during the different stages of the buyer journey to allow IBM and its business partners to deliver relevant solutions and 2) allow sellers to use latest data analytics, digital and social tools plus digital content to engage with a wider group of buyers to understand how IBM's capabilities can be used to solve their challenges. This is the brave new world of B2B marketing.
Hillman Lam is the General Manager for Trip.com, Hong Kong and Taiwan, a member of Ctrip International Ltd (Nasdaq: CTRP). Prior to Trip.com, he has accumulated his marketing experience with growing companies such as Zuji, Plaza Premium Lounge and Hong Kong Airlines.
Hillman has built an extensive network across media and travel industry, homing his expertise in O2O marketing, sales driven opportunities, partnerships and business development. His unique insight of travel, combined with his experience in e-commerce and passion for brand identity, drives his focus on delivering the most innovative, customer driven solutions. His travel writing can regularly be found featured in a local newspaper where he shares his unique perspective on trends and everything upcoming in travel news.
deputy program director
Greenpeace East Asia
Sean Lang(郎希宇) works for Greenpeace East Asia as Deputy Program Director, responsible for organisation's communication strategy, to build up global team and led them to implement more than 20 projects, he also led the organisational digital strategy design, driven Greenpeace adopt to digital world to maintain the cutting edge position of industry. Before GP, Sean working for different international business sector as marketing specialist, and marketing director. Sean graduated from Peking University with political science major.
Kris C.Y. Leung
MCIM, MPRPA, associate director, corporate communications and client relations
Kris is responsible for overall corporate communications, marketing, research and client relationship management in a surveyor firm headquartered in Hong Kong. He has been engaging his career in marketing field for over 10 years after graduating at Northumbria University. During his career in marketing for various industries, he has successfully brought the brands outside his area and enhanced the overall brand image to the public. Kris is currently a professional member of the Chartered Institute of Marketing and Hong Kong Public Relations Professionals’ Association. To achieve further, Kris is also pursuing a law degree.
Head, brand and corporate communications
head of corporate communications
Sharon Lun is Head of Corporate Communications at Hong Kong Aircraft Engineering Company Limited (HAECO Group), a Swire Group company. An experienced communications professional, Sharon possesses extensive in-house and agency experience in advertising, branding, corporate communications, crisis management, media relations, investor relations and public affairs across a wide range of industries including aviation, healthcare, luxury brands, FMCG and telecommunication. She led the rebranding for the HAECO Group and received international recognition. She holds a Bachelor of Arts degree from Hong Kong Baptist University and a MBA from The University of Iowa.
Jen McCombie Burman
head of marketing
Jen spearheads the marketing team for Indigo Living which encompasses both their B2C and B2B offerings across APAC and the Middle East. She is a marketing and branding professional with over 12 years of extensive experience working in creative 4A agencies and in-house for fashion and travel brands. The past 7 years have seen her in the role of global marketing manager for Pacsafe and more recently Indigo Living. Her background as a senior creative coupled with her business orientated mindset have driven innovative communication and brand strategies, integrated campaigns and insightful solutions that have had proven results across N.America, APAC, Europe and the Middle East. Adopted and raised in Hong Kong by British parents she has an international, multi-cultural background and has worked for TBWA, M&C Saatchi, Publicis and Pacsafe with clients such as, Mandarin Oriental, Marriott International, Anna Sui, adidas, Standard Chartered Bank and MGM Grand Macau.
Mei Mei Song
senior manager, branding
Plaza Premium Group
Mei Mei grew up in Hong Kong and schooled in Edinburgh. While her first love is economics and politics, she decided that journalism would allow her to research and interview all sorts of topics and meet people from all walks of life – something she found intriguing; in Hong Kong & Macau Tatler, she began styling and wrote on wine, fashion, architecture, jewelry, food and art; and later went on to be the editor of AsiaTatler.com. With a penchant to immerse herself in different business cultures, she joined Plaza Premium Lounge, the world’s leading independent lounge network, she is instrumental in its global rebrand, in her role, she introduced other airport premium services in major international airports with new brands Aerotel, an airport transit hotel collection, Airport Dining, a portfolio of delectable airport dining concepts, and Allways, a luxury airport meet and greet service. She continues to travel and grow with Plaza Premium Group.
VP training and internal communications
Global Cloud Exchange
Brad is vice president of training and internal communications at Global Cloud Xchange, a subsidiary of Reliance Communications, which offers a comprehensive portfolio of solutions for carriers, enterprises and new media companies. With over 20 years of experience in Asia specializing in Marketing and HR, he helps build brand awareness internally and externally through training and corporate branding efforts.
Brad is a recipient of the Distinguished Trainer Award (2010) from the Hong Kong Management Association (HKMA). He holds a Bachelor of Business Administration from the University of Texas at Austin, a Masters of Business Administration from Thunderbird School of Global Management and is currently working on a Doctor of Business Administration degree at SBS Swiss Business School.
corporate communications director
Bonnie is an accomplished communications leader with two decades of global experience in helping multinational companies build success through strategic communications and brand management.
She is currently corporate communications director at Anbang International, the global investment arm of Anbang Insurance Group, in charge of M&A communications, brand building strategy and employee engagement in all markets outside of China.
Before that, she has held senior communications roles in leading financial institutions including AIA, Allianz Global Investors, BNP, Citigroup and Credit Suisse.
Bonnie is an avid traveler who appreciates different cultures. She speaks and writes fluently in English, Mandarin and Cantonese, and understands a little bit of French and Italian.
senior manager, public affairs and communications
Natalie joined FrieslandCampina (Hong Kong) Limited (“FCHK”) in 2012 and established the public affairs function. Natalie leads the strategic development and oversees the execution of FCHK CSR campaigns, external communications, crisis management and stakeholder engagement. Currently, she is the senior manager of public affairs and communications. Under Natalie’s leadership, FCHK received over 20 awards in the past 3 years, ranging from the ‘Employer of Choice’, ‘CSR’, ‘Consumer Care’, and ‘Brand Launch’, at both local and regional level.
Before joining FCHK, Natalie demonstrated extensive experience of public affairs, PR and communications from agency and in-house, including beauty, healthcare and pharmaceutical, IT innovation, banking and insurance, entertainment.
Align your brand with this global celebration, honouring brand development and rebranding. We have a number of sponsorship options available to you. Call us to find out more.
Stephanie Adams, head of creative partnerships, Transform magazine
call: +44 (0)20 3950 5356
Andrew Thomas, publishing editor of Transform magazine and founder of the Transform Awards
call: +44 (0)20 3950 5356