• Transform magazine
  • July 20, 2017


Asia Pacific

The judges

The Transform Awards Asia-Pacific is judged by a panel of in-house industry experts across a multitude of sectors. We purposely look for a panel that has experience of and knowledge in branding, marketing, corporate communications and advertising for a wide perspective. The judges mark the entries on a criteria that correlates to the information asked for in the entry statement. The scoring is done on a points system and the judges score anonymously. Winners are determined by the scores they receive and only entries scoring high enough marks will reach the shortlist and win a trophy. If you are based in-house and you wish to get in touch about the opportunity to become a judge, you can email Valentina Rimatori

Below, you can see the judging panel for the 2017 Transform Awards Asia-Pacific.


Maria Bourke
brand director

Basil Cheung
brand manager

Basil holds a Master’s Degree in advertising from the Chinese University of Hong Kong. Basil joined UberEATS in January 2017 as the Brand Manager. Based in Hong Kong, he manages UberEATS Hong Kong’s branding and regional growth strategies. In addition, Basil provides strategic counsel on marketing strategy, campaign executions, and big data analysis.

Prior to his role at UberEATS, Basil has left his mark on key global advertising agencies, including Leo Burnett, Ogilvy & Mather and McCann & Spencer. He has worked closely with a diverse range of global clients such as P&G, Pfizer, Cathay Pacific, Kimberly Clark, Swire and Bank of China.

Elizabeth Clerke
head of brand
BT Financial Group

Elizabeth is an experienced brand manager with a background in account management and strategy. She has worked with retail brands throughout her career, having run the MYER account for five years through traditional channels and online opportunities. Prior, she was the business director on the Iconic and ran the Telstra business for two years. She has experience in the financial market having worked on Westpac and St.George. She is a committee member of the Gender Diversity Working Group for Australia's Communications Council.

Michael Friedberg
head of digital marketing - Asia Pacific

Day to day we look at how we can market to and support customers digitally - being in the right place, at the right time, with the right content during the customers' digital buying journey. We also work closely with our sales teams to ensure they are using latest tools and infrastructure to support social selling, digitally engaging with the customers when and how they want - across a range of solutions aimed at new buyers and new customers.

Hillman Lam
general manager, international business

Hillman Lam is the General Manager for Ctrip.com International Ltd (Nasdaq: CTRP), Hong Kong and Taiwan. Prior to Ctrip, Hillman has accumulated his marketing experience with growing companies such as Zuji, Plaza Premium Lounge and Hong Kong Airlines.

Hillman has built an extensive network across media and travel industry, homing his expertise in O2O marketing, sales driven opportunities, partnerships and business development.

His unique insight of travel, combined with his experience in e-commerce and passion for brand identity, drives his focus on delivering the most innovative, customer driven solutions. His travel writing can regularly be found featured in a local newspaper where he shares his unique perspective on trends and everything upcoming in travel news.

Sean Lang
deputy program director
Greenpeace East Asia

Sean Lang(郎希宇) works for Greenpeace East Asia as Deputy Program Director, responsible for organisation's communication strategy, to build up global team and led them to implement more than 20 projects, he also led the organisational digital strategy design, driven Greenpeace adopt to digital world to maintain the cutting edge position of industry. Before GP, Sean working for different international business sector as marketing specialist, and marketing director. Sean graduated from Peking University with political science major. 

David Leung
head of branding & research development
Maxim’s Caterers Ltd

David is a 360-degree expert in branding and marketing, connecting people with brand experience through innovative strategies. He helped orchestrated awards from advertisements, branding identities, product development and shop interior designs for the past decade. Equipped with another decade of experience among international advertising agencies, building up creative teams - local and overseas. David started his career in Hong Kong as a pioneer entrepreneur in digital interactive media back in the 90’s when the Internet speed was only 14.4K. His favourite motto for marketing is: “Good marketing makes the company look smart. Great marketing makes the customer feel smart.”

Kris C.Y. Leung
MCIM, MPRPA, associate director, corporate communications and client relations
Vigers Group

Kris is responsible for overall corporate communications, marketing, research and client relationship management in a surveyor firm headquartered in Hong Kong. He has been engaging his career in marketing field for over 10 years after graduating at Northumbria University. During his career in marketing for various industries, he has successfully brought the brands outside his area and enhanced the overall brand image to the public. Kris is currently a professional member of the Chartered Institute of Marketing and Hong Kong Public Relations Professionals’ Association. To achieve further, Kris is also pursuing a law degree.

Jen McCombie Burman
senior marketing manager
Indigo Living

Jen spearheads the marketing team for Indigo Living which encompasses both their B2C and B2B offerings across APAC and the Middle East. She is a marketing and branding professional with over 12 years of extensive experience working in creative 4A agencies and in-house for fashion and travel brands.  The past 7 years have seen her in the role of global marketing manager for Pacsafe and more recently Indigo Living.  Her background as a senior creative coupled with her business orientated mindset have driven innovative communication and brand strategies, integrated campaigns and insightful solutions that have had proven results across N.America, APAC, Europe and the Middle East. Adopted and raised in Hong Kong by British parents she has an international, multi-culturalbackground and has worked for TBWA, M&C Saatchi, Publicis and Pacsafe with clients such as, Mandarin Oriental, Marriott International, Anna Sui, adidas, Standard Chartered Bank and MGM Grand Macau.

Duncan Shaw
executive creative director
Living Group

Kate Thomas
head of marketing and brand
Winning Appliances

Since 2013 Kate has been Head of Marketing & Brand for Winning Appliances, the Sydney-based kitchen and laundry specialist. Kate is responsible for branding, marketing, website and in-store touch points for this customer-centric national retail business. Kate worked on the rebrand of Winning Appliances, which was launched in April 2014 and has won a number of awards to date. Kate began her career in London before moving to Switzerland in 2012 and now settling in Australia.

Yukino Yamamoto
managing director
Labbrand Asia

Supporting Partners

If you are interested in being a supporting partner for the Transform Awards Asia Pacific please email Michelle Kibble at mkibble@transformmagazine.net