• Transform magazine
  • November 18, 2019


Transform's Young Contenders

The judges

Transform's Young Contenders will be judged by a panel of industry experts. We have purposely looked for a panel that has experience of and knowledge in branding, marketing, corporate communications and advertising for a wide perspective. The judges mark the entries on a criteria that correlates to the information provided within the entry. 

If you are interested and believe you have the necessary background to be a judge, please email Jess Dunmall, jdunmall@transformmagazine.net

Below are our esteemed judging panel from 2018.

Emma Beckmann
President, CEEMEA

Emma Beckmann is President, CEEMEA, working out of London overseeing our offices in Dubai, Istanbul and Moscow and is responsible for building the business across this region. 

Emma has been with Landor for 24 years and has worked across a number of markets, including Germany, where she was responsible for leading corporate branding programs for DAX 50 companies, as well as Erste Bank across CEE, TNK-BP and S7 rebrands.

IN 2012 she moved to Moscow to set up Landor’s Moscow office and build and train the team, advising clients across a number of different sectors including IKEA, Aeroflot, EVRAZ and Rostelekom. She continues to work with key clients in Russia, including Sberbank, Rosneft and Rusal. Emma’s strengths lie in the successful leadership of complex programs and teams that span a number of different offices and WPP businesses.

Marie-Therese Cassidy
Executive creative director

Bio to follow

Philip Davis
President, EMEA

Philip leads the global strategic brand consultancy Siegel+Gale in EMEA. Based in London, he’s behind the people, the work and the firm’s belief that complex brand
challenges can be solved through simple, unexpectedly fresh strategies, stories and experiences. His career combines a rich and varied background that spans
journalism, advertising and brand consulting. Like everyone at Siegel+Gale, he believes that simple is smart.

Sholto Lindsay-Smith
Chief executive and founder

A founding partner of Industry, Sholto has over 25 years consulting experience in branding and communications. He has worked extensively across Europe, the US, Asia Pacific and the Middle East. Sholto spent his early career in public relations working for global firm Citigate. Following a move to branding, he spent 10 years as a director of a global brand firm and then spent 5 years as managing director of one of the fastest growing brand firms in the UK, before setting up Industry. Sholto holds a BA in Social Psychology and an MSc in Public Relations.

Jon Marshall

Jon Marshall is an industrial designer whose work fuses product design with strategy, branding, packaging and digital experiences. He joined Pentagram as a partner in April 2018.

He studied BA product design at Ravensbourne and then MA industrial design at the Royal College of Art, graduating in 1996. He began his professional career working for Ross Lovegrove before moving to Pentagram. In 2003 he joined Barber & Osgerby as Studio Director and developed some of the studio’s iconic furniture and product designs such as the De La Warr Pavilion Chair, Tab Lamp and the London Olympic Torch.

In 2012 he co-founded industrial design consultancy Map where he created products and user experiences for some of the most innovative and well-known companies in the world including global brands like Google, Virgin Atlantic, Honda and IBM as well as public institutions, design and advertising agencies.

Jon was listed as one Creative Review’s top 50 creative leaders, he has served on the jury of numerous design awards and he is a regular speaker at conferences and design events.

Duncan Shaw
Co-founder and executive creative director
Living Group

Duncan has over 20 years' brand and marketing experience for clients such as EY, Citi, HSBC, GE Capital, Morgan Stanley, Russell Investments and State Street. During this time, he has gained great insight into many of the current communication challenges within the financial, professional services and technology sectors. Duncan is responsible for the development of new accounts and continued client relationships, strategic planning on large client projects, as well as the day-to-day management of Living’s fast-paced businesses in New York London and Hong Kong.

Cathal Smyth
Executive director (digital)

With a background in International Relations, Cathal has been a digital communicator since 2000, helping organisations in the UK, Eastern Europe, North America and Middle East to develop fresh and authentic ways to engage with their stakeholders.

Cathal heads up Superunion’s digital offer, trying to enable the widest range of audiences to truly experience brands, making sure that the agency continues to push the boundaries of digital experience, providing strategic advice to clients, and leading significant digital projects including, recently, Coats, Diageo, Legal & General, Wood Mackenzie and WPP.

Cathal has degrees in both Computers and Politics and an MA in International Relations.


Are you looking to align your brand with this celebration? Please contact Andrew Thomas for details on sponsorship opportunities.


Andrew Thomas



+44 (0)20 3950 5356

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