The panel and the judging process.
The Transform Awards India will be judged by a panel of in-house industry experts across a multitude of sectors. We purposely look for a panel that has experience of and knowledge in branding, marketing, corporate communications for a wide perspective.
The scoring is done on a points system and the judges score anonymously. The judging system we operate is one which is fair, and if a judge has entered into a specific category, they will be exempt from reviewing that area in which they are competing, to avoid a conflict of interest. We also provide feedback on submitted work, after the awards evening, which often proves highly useful for future entries.
Winners are determined by the scores they receive and only entries that score high enough marks will be shortlisted and awarded with trophies.
Would you like to be a judge?
If you are based in-house and have the experience we speak of, please send a short bio for consideration to Lauren Ditcher. If you have a client you would like to recommend, you can email Lauren their details too.
Tanya Tanveer Abbasi
Careem (An Uber Company)
Tanya is a startup brand builder who enjoys using unique ideas and concepts to build brands from scratch. She has worked in various tech startups including Careem (Uber Inc) where she leads the brand strategy for the Super App with mobility of people, things, and payments. Tanya is experienced in both digital and offline marketing campaigns and has worked on some groundbreaking campaigns for her brands.
Deep is a Creative Director and Comedian. In his career, he’s worked at some fun agencies like BBH, RGA, and Grey to name a few. And made work for clients like Red Bull, Audi, Uniqlo, Tinder, Gillette, Tata, and many more. He is currently the Creative Lead for Partnership Marketing at Netflix India. As a comedian, he’s been doing stand-up for almost 9 years now. And you'll find him populating his Instagram with advertising reels and dark cartoons. His spirit animal is Jagjit Singh with a glass of whiskey, but wearing nice sneakers. Also, he ends all his bios with #praisethelord.
Global Brand Creative Manager
Victor started his career in Spain on advertising and PR agencies working with Fujitsu and MSD, soon enough he understood that advertising was the moving force to develop his career. Later on, he moved to Vietnam where he contributed to growing numerous start-ups and specialized in the digital marketing and creative space through working with international leading companies such as KFC, Viber, LG, Skyscanner, etc, he gained recognition as a leading creative in Asia by winning numerous regional and international awards such as Vietnam's Hottest Creatives 2020, The Work 2020, The Caples London and so on.
With his depth of knowledge across advertising, creative, art direction, and product design, he is now leading the brand creative team globally at Agoda from Thailand.
Senior Creative Manager
Since he had landed his dream job in advertising, Upal has always been a pivotal person leading teams behind quite a number of successful brand strategies. These include names like Airtel, Perfetti, Godrej, Maruti Suzuki, SAP, Konica Minolta, and Hindustan Times.
Lately, he worked on the holistic rebranding of HCL Technologies’ in-house marketing communication agency, and is associated with its special initiatives charter. His contributions are majorly focused on content innovation that helps in uplifting the overall perception at a brand level. Upal also finds a great deal of interest in experimenting with practices around new formats of progressive and adaptive B2B communication strategies, some of which went ahead to win global recognition for his organization.
Head - Marketing and Branding (Global)
Head of Brand & Digital Marketing
Jayesh is the Head of Brands, Marketing & Digital at Vodafone South Pacific, driving brand expansion and digital innovation across the region with his philosophy, Content is King. Context is King Kong. ROI is Godzilla. He has led the brand transformation of the multi-telecom acquisition spree to Vodafone and launched its global brand repositioning “Together we can” in the Pacific.
A creative enthusiast & an art lover who is ever ready for adventures in professional as well as personal space and has over 15 years of experience building brands across various industries in India, Asia, Fiji, New Zealand, Australia, and other Pacific Island countries. Starting his career with JWT, he has worked across multiple facets of marketing, establishing himself as a leading marketer who is both a dreamer & a doer. He holds rich experience in developing several industry firsts, multi-award-winning campaigns, and leading integrated brand marketing initiatives. He has also worked for the likes of L’Oreal and Vodafone India across diverse categories such as Professional Beauty Products, Colour Cosmetics, and Telecom.
Global Creative Director
Richa stumbled upon advertising soon after college and 20+ years hence she is still in love with brands. Having spent time at agencies like JWT, Ogilvy, M&C Saatchi, DDB Mudra, & Contract (a WPP agency), she has also done a 13-episode programme for Channel V.
Before joining EY’s in-house agency, she independently handled communication for brands in Africa, India and ANZ markets. Prior to that, she was the Executive Creative Director for advertising agencies, JWT and Scanad in Tanzania, Africa.
A writer with mainline, online and direct marketing experience, she has worked on brands across industries and geographies – Vodafone, Airtel, Unicef, Toyota, USAID, Adobe, Samsung, Cisco, Nestle, Dabur, Chevrolet, Suzuki Grand Vitara, British Airways, Business Standard, Save the Children & Bausch & Lomb to name a few.
An avid traveller, she picks up inspiration and stories from every place. She is a co-founder of the Bhopal Literature and Arts Festival which is held every year. Currently, she is also writing a book. A Yoga practitioner, Richa dreams of her own yoga studio one day. She has an irrational loathing for lizards and inexplicable love for bottles (the empty ones, that is!).
Head of Brand Content
Akanksha is the Head of Content at PUMA India, with a background in design. She leads the creative team and is focused on building a unique presence for an International Brand in an Indian setting. She has over a decade of experience in the industry ranging from copy to shoots to design.
In the last 4 years at PUMA, her portfolio boasts of successful campaigns like Sockthem, Propah Lady, and the Launch of Rider to name a few.
Head of Brand & Communication
Burger King Corporation
Marketeer with demonstrated history of excelling in the consumer goods & food retail industry. Skilled in Brand & Marketing Management, Business Strategy, Brand Launches, Trade Marketing, Market Research and Innovations Management. Experience in handling both flagship and fledgling brands as well as teams and complex value chains.
I Love Brands. I love buying them, experimenting with them, working with them and for them! With over a decade of experience in marketing/advertising, I’ve worked with serval global brands such as IBM, FreshMenu, Dove, Clinic Plus, Sunsilk, Ponds, Tresemme, Singapore Press Holdings, Lee Jeans, and Infosys over the years. I've also delivered brand strategy for global IT&FMCG corporations and helped transform a young tech startup into a well-loved food brand. Created some really cool campaigns in my first year of joining IBM in 2020, like #KeepOnLearning which won a Silver Stevie Award, Teach Me Something - A talk show with IBM Leaders. I run a podcast called ‘1001 Stories’ where the aim is to reach out and get stories of 1001 Interesting people.
Align your brand with this global celebration honouring brand development and rebranding.
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Andrew Thomas, publisher of Transform magazine and founder of the Transform Awards
call: +44 (0)20 3950 5356