• Transform magazine
  • July 03, 2022



The judges

The panel and the judging process.

The Transform Awards India will be judged by a panel of in-house industry experts across a multitude of sectors. We purposely look for a panel that has experience and knowledge of branding, marketing, corporate communications for a wide perspective. 

The scoring is done on a points system and the judges score anonymously. The judging system we operate is one which is fair, and if a judge has entered into a specific category, they will be exempt from reviewing that area in which they are competing, to avoid a conflict of interest. We also provide  feedback on submitted work, after the awards evening, which often proves highly useful for future entries.

Winners are determined by the scores they receive and only entries that score high enough marks will be shortlisted and awarded with trophies.

Would you like to be a judge?

If you are based in-house and have the experience we speak of, please send a short bio for consideration to Melanie Han. If you have a client you would like to recommend, you can email Melanie their details too. 

Below is the panel from the 2022 awards, please do get in touch if you are interested in judging the 2023 awards.


Tanya Tanveer Abbasi
Brand manager
Careem (An Uber Company)

Tanya is a startup brand builder who enjoys using unique ideas and concepts to build brands from scratch. She has worked in various tech startups including Careem (Uber Inc) where she leads the brand strategy for the Super App with mobility of people, things, and payments. Tanya is experienced in both digital and offline marketing campaigns and has worked on some groundbreaking campaigns for her brands.

Deep Chhabria
Creative Lead

Deep is a Creative Director and Comedian. In his career, he’s worked at some fun agencies like BBH, RGA, and Grey to name a few. And made work for clients like Red Bull, Audi, Uniqlo, Tinder, Gillette, Tata, and many more. He is currently the Creative Lead for Partnership Marketing at Netflix India. As a comedian, he’s been doing stand-up for almost 9 years now. And you'll find him populating his Instagram with advertising reels and dark cartoons. His spirit animal is Jagjit Singh with a glass of whiskey, but wearing nice sneakers. Also, he ends all his bios with #praisethelord.

Hiren Dedhia
Design Head

Hiren Dedhia is the Head of Design for Diageo India and is responsible to inspire and lead a culture of creative excellence within the marketing team. He works cross-functionally between the marketing team and the Innovation team on all things design.

Prior to joining Diageo, he has worked extensively on the agency side with the likes of Landor, JWT helping clients solve business problems through strategic design interventions. His experience pans across Brand Identity Systems, Packaging Design and Experience / Retail Design.

He is an alumnus of Portfolio Centre - Georgia, USA & Sir JJ Institute of Applied arts - Mumbai, India with a specialisation in design.

Vanessa Dsouza
Head of Design

Vanessa is Head of Design at RetailIO focussing on Digital Product Design and Creativity across Rio’s B2B Pharma Marketplace. She has an overall experience span of 15+ years with a demonstrated history of working with Fortune 500 companies, successful dot-coms and inspired start-ups, to name a few are Voonik, Amazon, Deloitte, TutorVista, Flipkart, ADP & D E Shaw. She believes placing humans at the centre is the key to impactful business results at scale.

Victor Fontan
Global Brand Creative Manager

Victor started his career in Spain on advertising and PR agencies working with Fujitsu and MSD, soon enough he understood that advertising was the moving force to develop his career. Later on, he moved to Vietnam where he contributed to growing numerous start-ups and specialized in the digital marketing and creative space through working with international leading companies such as KFC, Viber, LG, Skyscanner, etc, he gained recognition as a leading creative in Asia by winning numerous regional and international awards such as Vietnam's Hottest Creatives 2020, The Work 2020, The Caples London and so on.

With his depth of knowledge across advertising, creative, art direction, and product design, he is now leading the brand creative team globally at Agoda from Thailand.

Upal Ganguli
Senior Creative Manager
HCL Technologies

Since he had landed his dream job in advertising, Upal has always been a pivotal person leading teams behind quite a number of successful brand strategies. These include names like Airtel, Perfetti, Godrej, Maruti Suzuki, SAP, Konica Minolta, and Hindustan Times.

Lately, he worked on the holistic rebranding of HCL Technologies’ in-house marketing communication agency, and is associated with its special initiatives charter. His contributions are majorly focused on content innovation that helps in uplifting the overall perception at a brand level. Upal also finds a great deal of interest in experimenting with practices around new formats of progressive and adaptive B2B communication strategies, some of which went ahead to win global recognition for his organization.

Keshav Hazra
Creative Head
Oberoi Hotels & Resorts

Akhil Rampal
Head - Marketing and Branding (Global)
VFS Global

Jayesh Sali
Head of Brand & Digital Marketing

Jayesh is the Head of Brands, Marketing & Digital at Vodafone South Pacific, driving brand expansion and digital innovation across the region with his philosophy, Content is King. Context is King Kong. ROI is Godzilla. He has led the brand transformation of the multi-telecom acquisition spree to Vodafone and launched its global brand repositioning “Together we can” in the Pacific.

A creative enthusiast & an art lover who is ever ready for adventures in professional as well as personal space and has over 15 years of experience building brands across various industries in India, Asia, Fiji, New Zealand, Australia, and other Pacific Island countries. Starting his career with JWT, he has worked across multiple facets of marketing, establishing himself as a leading marketer who is both a dreamer & a doer. He holds rich experience in developing several industry firsts, multi-award-winning campaigns, and leading integrated brand marketing initiatives. He has also worked for the likes of L’Oreal and Vodafone India across diverse categories such as Professional Beauty Products, Colour Cosmetics, and Telecom.

Somdutt Sarkar
Design Director
Procter & Gamble India

Somdutt has played a leadership role for over a decade at branding studios and advertising agencies famous for creative excellence, for prestigious clients like Airtel, Idea Cellular, HDFC, ITC & Raw Pressery. An alumnus of the prestigious National Institute of Design, Somdutt has worked in fields of textile design, political advertising, branding, culture research and retail strategy. For P&G, Somdutt has led cutting edge design transformation for brands like Gillette, Pampers and Oral B, contributing to business growth. A curious learner and an artist at heart, Somdutt loves to cook when he’s not busy solving consumer problems

Richa Sinha
Global Creative Director

Richa stumbled upon advertising soon after college and 20+ years hence she is still in love with brands. Having spent time at agencies like JWT, Ogilvy, M&C Saatchi, DDB Mudra, & Contract (a WPP agency), she has also done a 13-episode programme for Channel V.

Before joining EY’s in-house agency, she independently handled communication for brands in Africa, India and ANZ markets. Prior to that, she was the Executive Creative Director for advertising agencies, JWT and Scanad in Tanzania, Africa.

A writer with mainline, online and direct marketing experience, she has worked on brands across industries and geographies – Vodafone, Airtel, Unicef, Toyota, USAID, Adobe, Samsung, Cisco, Nestle, Dabur, Chevrolet, Suzuki Grand Vitara, British Airways, Business Standard, Save the Children & Bausch & Lomb to name a few.

An avid traveller, she picks up inspiration and stories from every place. She is a co-founder of the Bhopal Literature and Arts Festival which is held every year. Currently, she is also writing a book. A Yoga practitioner, Richa dreams of her own yoga studio one day. She has an irrational loathing for lizards and inexplicable love for bottles (the empty ones, that is!).

Tanu Sinha
Head of Design
PepsiCo India

Tanu Sinha joined PepsiCo in 2019 as Head of Design & Innovation for India Business Unit. In her current role she is integrating design thinking into PepsiCo’s culture and using it as an effective tool to drive growth of business for both Snacks and Beverages portfolio which include Pepsi, Lay’s, Mountain Dew, Kurkure, Gatorade, Tropicana, Doritos, Aquafina, Quaker & Mirinda amongst others. Under her leadership, the design function’s constant endeavor has been to create brands and experiences that consumers love.

Prior to joining PepsiCo, Tanu served as the Design Director at Nestle Design Lab (Nestle-Fitch partnership) and along with her team acted as creative partner for 50+ brands in Nestle India portfolio.

Over 4 years of Design education and 15 years of work experience as a creative professional, she has built brands, teams, and relationships. She was also nominated to WPP Stella India (a global women’s leadership group) mentorship programme for empowering women leaders.

Akanksha Srivastava
Head of Brand Content
PUMA Group

Akanksha is the Head of Content at PUMA India, with a background in design. She leads the creative team and is focused on building a unique presence for an International Brand in an Indian setting. She has over a decade of experience in the industry ranging from copy to shoots to design.

In the last 4 years at PUMA, her portfolio boasts of successful campaigns like Sockthem, Propah Lady, and the Launch of Rider to name a few.


Prashant Sukhwani
Head of Brand & Communication
Burger King Corporation

Marketeer with demonstrated history of excelling in the consumer goods & food retail industry. Skilled in Brand & Marketing Management, Business Strategy, Brand Launches, Trade Marketing, Market Research and Innovations Management. Experience in handling both flagship and fledgling brands as well as teams and complex value chains.

Khundmir Syed
Marketing Lead

I Love Brands. I love buying them, experimenting with them, working with them and for them! With over a decade of experience in marketing/advertising, I’ve worked with serval global brands such as IBM, FreshMenu, Dove, Clinic Plus, Sunsilk, Ponds, Tresemme, Singapore Press Holdings, Lee Jeans, and Infosys over the years. I've also delivered brand strategy for global IT&FMCG corporations and helped transform a young tech startup into a well-loved food brand. Created some really cool campaigns in my first year of joining IBM in 2020, like #KeepOnLearning which won a Silver Stevie Award, Teach Me Something - A talk show with IBM Leaders. I run a podcast called ‘1001 Stories’ where the aim is to reach out and get stories of 1001 Interesting people.


Align your brand with this global celebration honouring brand development and rebranding.

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Andrew Thomas, Publisher of Transform magazine and founder of the Transform Awards.

Email: athomas@transformmagazine.net

Call: +44 (0)20 3950 5356

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