• Transform magazine
  • November 29, 2021

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Asia

The shortlist

Congratulations to our Transform Awards Asia 2021 shortlist

 

CONTENT

Best use of visual property

Casarte and Siegel+Gale

Chicface and Hauns branding design & strategy ltd.

Empower and Hauns branding design & strategy ltd.

Jing-A and MetaDesign China Limited

Maxis and Shift.

MyRepublic and Superunion

 

Best brand architecture solution

Long Rui Technology and Hauns branding design & strategy ltd.

Maxis and Shift.

 

Best use of copy style or tone of voice

Good Vibes and 1HQ Brand Agency Singapore

MyRepublic and Superunion

 

Best brand experience

Budweiser and The Orangeblowfish

Lay’s – PepsiCo and PepsiCo Design & Innovation

Lijiang Hefu Hotel Co., Ltd (Indigo Lijiang) and VOCUIS Branding & Design

Longfor Group Holdings Ltd. Husu Company (Indigo Suzhou) and VOCUIS Branding & Design

TYM and MBLM

Vietnam Maritime Commercial Joint Stock Bank (MSB) and Landor & Fitch

 

Best use of packaging

A.P.WORKS and ADBRAIN inc.

DOMO CAKE and LITETE BRAND DESIGN

Jing-A and MetaDesign China Limited

Kraft Heinz China and Design Bridge

Pepsi - PepsiCo (People's Daily News Media) and PepsiCo Design & Innovation

Sunbites - PepsiCo and PepsiCo Design & Innovation

Wild Honey and Shift.

 

Best use of audio branding

Syngenta Group / Syngenta Group China and why do birds

 

Best use of typography

Good Vibes and 1HQ Brand Agency Singapore

Maxis and Shift.

Standard Chartered and Lippincott

The Sailors Home and Mission to Seafarers and Sedgwick Richardson

World Table Tennis (WTT) and Superunion

Xintiandi 新天地 and JWDK.

 

 

Best place or nation brand

Keppel Land and Sedgwick Richardson

Love Andaman and Simplisis

PROCESS

Best external stakeholder relations during a brand development project

TRULIVA and Ylab

 

Best internal communications during a brand development project

Julie's and Superunion

 

Best implementation of a brand development project

British Chamber of Commerce Shanghai 上海英国商会 and JWDK.

Citi and Shift.

World Table Tennis (WTT) and Superunion

Best localisation of an international brand

DiscoveryPlus and Superunion

Ferrero China and ShinyBay Design

Moschino and Branding Records

Wise and Eat Creative

STRATEGY

Best creative strategy

British Chamber of Commerce Shanghai 上海英国商会 and JWDK.

Citi and Shift.

Hotel Gahn and Simplisis

Jinjiang Group and Labbrand

Julie’s and Superunion

Microengine and Hauns branding design and strategy ltd.

Xintiandi 新天地 and JWDK.

 

Best brand evolution

alfred24 and Branding Records

British Chamber of Commerce Shanghai 上海英国商会 and JWDK.

EZ-Link and Superunion

Jing-A and MetaDesign China Limited

Maxis and Shift.

Standard Chartered and Lippincott

 

Best strategic or creative development of a new brand

blüüm and Branding Records

Fosun International Limited and SCIENCE&EMPATHY CONSULTING

Josun Hotels & Resorts and Prophet

Messi Jeans and Brand Intheblack

OMNO and Shift.

Ringan and Superunion

Xintiandi 新天地 and JWDK.

 

Best development of a new brand within an existing brand portfolio

Agoda Company Pte. Ltd.

Bayer Bellerain and Ylab

DiscoveryPlus and Superunion

Josun Hotels & Resorts and Prophet

 

Best naming strategy

beflo and Prophet

Beyond Meat and The Silk Initiative (TSI)

Geometry Heathtech and BRU: D

Graphcore and Labbrand

Love Andaman and Simplisis

OMNO and Shift.

Ringan and Superunion

TYPE

Best brand development project to reflect changed mission, values or positioning

Angia Group and Bratus Agency

British Chamber of Commerce Shanghai 上海英国商会 and JWDK.

Citi and Shift.

Jinjiang Group and Labbrand

Vantage FX and Prophet

Vietnam Maritime Commercial Joint Stock Bank (MSB) and Landor & Fitch

Best brand consolidation

Maxis and Shift.

 

Best rebrand of a digital property

Guangdong Shenling Environmental Systems and Sedgwick Richardson

Microengine and Hauns branding design and strategy ltd.

TYM and MBLM

Typhoon Wealth and Sedgwick Richardson

UOB Asset Management and Shift.

SECTOR

Best visual identity by a charity, NGO or not-for-profit

British Chamber of Commerce Shanghai 上海英国商会 and JWDK.

NUS Giving and Superunion

The Sailors Home and Mission to Seafarers and Sedgwick Richardson

 

Best visual identity from the energy and utilities sector

Shenergy and Siegel+Gale

 

Best visual identity from the engineering and manufacturing sector

Guangdong Shenling Environmental Systems and Sedgwick Richardson

RAYTOOLS and Hauns branding design and strategy ltd.

 

Best visual identity from the financial services sector

Citi and Shift.

Ringan and Superunion

Standard Chartered and Lippincott

Typhoon Wealth and Sedgwick Richardson

Vantage FX and Prophet

Vietnam Maritime Commercial Joint Stock Bank (MSB) and Landor & Fitch

 

Best visual identity from the FMCG (fast moving consumer goods) sector

Julie's and Superunion

 

Best visual identity from the food and beverage sector

Heineken Asia Pacific and Elmwood Design Singapore PTE Ltd

Jing-A and MetaDesign China Limited

Ring Road Bakery and Shift.

Wild Honey and Shift.

 

Best visual identity from the healthcare and pharmaceuticals sector

Alibaba - AliHealth and Siegel+Gale

Geometry Healthtech and BRU: D

LifeStyles and Shift.

Tang Shan Central Hospital and Siegel+Gale

 

Best visual identity from the lifestyle and wellness sector

Casarte and Siegel+Gale

Chicface and Hauns branding design and strategy ltd.

Good Vibes and 1HQ Brand Agency Singapore

OMNO and Shift.

 

 

Best visual identity from the property, construction and facilities management sector

Angia Group and Bratus Agency

Hang Lung Properties and Landor & Fitch

Hopson Commercial 合生商业 and JWDK.

Keppel Land and Sedgwick Richardson

Pacific Care Home and Pinbrand

Trung Thuy and Sedgwick Richardson

 

Best visual identity from the public sector

EZ-Link and Superunion

Shanghai Lujiazui Development Group and Landor & Fitch

 

Best visual identity from the retail sector

China Gold and GloryBrand

FIL Gallery and BY-ENJOY Design

Messi Jeans and Brand Intheblack

 

Best visual identity from the sports, travel, leisure and tourism sector

Hotel Gahn and Simplisis

Jin Jiang Global Innovation Center and Dragon Rouge Branding (Shanghai) Co., Ltd.

Josun Hotels & Resorts and Prophet

Maiton Private Island and Simplisis

World Table Tennis (WTT) and Superunion

 

Best visual identity from the technology, media and telecommunications sector

Long Rui Technology and Hauns branding design & strategy ltd.

Maxis and Shift.

Microengine and Hauns branding design & strategy ltd.

MyRepublic and Superunion

Telkomsel and SomeOne in London

 

Best visual identity from the transport and logistics sector

Changan and Siegel+Gale

 

The prestigious Best overall visual identity and Grand prix awards cannot be entered and the winner will be revealed at the virtual awards on 23 November.

Sponsors

Align your brand with this global celebration, honouring brand development and rebranding. We have a number of sponsorship options available to you. Call us to find out more. 

Andrew Thomas, publishing editor of Transform magazine and founder of the Transform Awards

email: athomas@transformmagazine.net

call: +44 (0)20 3950 5356

Supporting Partners