Want some tips on how to write a Golden Butterfly worthy entry?
- Whilst it may sound obvious, too many entries continue to let themselves down through silly errors.
- Check all organisations’ names are spelt correctly- typos will instantly establish the wrong impression.
- Ensure links/videos have no expiry date and the login details have been supplied.
- Don’t submit entries with other organisations’ awards logos on them.
Stick to the objective
- The most successful entries relate their results back to the original objectives.
- Although statistics can be impressive, there’s no point in trying to force them in if they aren’t relevant to the category.
- Clear objectives ensure the judges can appropriately assess the results.
Use convincing but informative language
By utilising the correct language you have the ability to engage, excite and persuade the judges that your work above all other competitors deserves a golden butterfly. Be original.
However, avoid using unnecessary jargon to make your entry sound exciting as it can make the project seem vague and unclear
Please stick rigidly to the word count. This is to ensure you do not 'waffle' and to ensure you succinctly deliver your message. Our judges will have a large number of entries to read and evaluate.
Provide accurate and clear information
- Ensure all cross-referenced information matches up, as our expert panel of judges will check this. For example, in the past we have seen examples of visual evidence which is contradictory to the entry statement
- It is preferable to provide actual figures rather than percentages. If you do use percentages however, make sure you provide the judges with a clear context of the audience/sector. This will allow the judges to understand and make better sense of your entry.
Know what and when you are entering
- If you are entering one project into multiple categories make sure you tailor your entry to fit each category.
- If you are submitting a long-term project please be clear about which stage of the project you are entering. The project’s strategy has to be developed, launched or carried out between February 2018 and July 2019.
Align your brand with this global celebration, honouring brand development and rebranding. We have a number of sponsorship options available to you. Call us to find out more.
Stephanie Adams, head of creative partnerships, Transform magazine
call: +44 (0)20 3950 5356
Andrew Thomas, publishing editor of Transform magazine and founder of the Transform Awards
call: +44 (0)20 3950 5356