• Transform magazine
  • October 24, 2019

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Articles

Brand profile: Generator

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Building a lifestyle brand on the foundations of a popular hostel chain has allowed Generator to rebrand, rename and reposition to support its shifting objectives. Brittany Golob reports on the tourism brand’s growth-based a...

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On the atoll

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A new resort in the Maldives needed to attract an audience with a different approach to luxury. The Gürallar Group worked with Landor to create the Joali brand, bringing to life a brand persona that enticed, excited and engag...

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Brand in action: Dubai Airports

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At the crossroads of the world, the Dubai Airports rebrands and launches a group-wide internal initiative to revolutionise travel through the hub location Who: Dubai Airports Wha...

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Spotlight on Greater Anglia

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With the upcoming launch of a major infrastructural change, Greater Anglia needed the support of a new brand and communications strategy. Its rebrand introduces a brand character, a range of flexible assets and a clearer mess...

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Paris Catacombs rebrand brings skulls and crossbones to the surface

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Paris introduces a brand for its underground ossuaries, showing creative use of negative space. With a project conceived by French design agency Mo-To, the Paris Catacombs have a...

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Tourism Fiji values happiness over wealth in new place brand

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In 2017 there was a decline in global happiness. This was a movement, Fiji was excused from, as it ranked the happiest country in the world, in the most recent version of Gallup International’s Annual end of the year survey;...

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Travel companies rarely inspire trust or loyalty, survey shows

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The holiday season can be the most popular, expensive and stressful time to travel. In that setting of general mania and panic, travellers have the choice between opting for the most budget-friendly booking options and their...

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Amsterdam in over its head with tourism

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Over the past few years, the number of tourists visiting Netherlands’ picturesque capital, Amsterdam, has dramatically increased, with the city expecting over 18m visitors this year, a number that is believed to reach 30m in...

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South African Tourism’s campaign to restore South Africa’s reputation

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With the help of a single campaign a complete facelift of South African is attempted in an effort to leave its notoriety behind and enter a new era full of potential. South Afric...

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New name takes off for Hollywood Burbank Airport

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Known by previous aliases the Burbank-Glendale-Pasadena Airport, United Airport, the Lockheed Air Terminal – affectionately known locally as simply the Burbank Airport – the airport in the Los Angeles suburb of Burbank has an...

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